Renomméets inverkan på företag i kriser

The purpose of this thesis was to illuminate and create a deeper understanding of a reputation?s value during crisis in business environment. We aimed to investigate how companies and organizations build up their reputation to prevent crises and how reputation affects the outcomes of a crisis. The theoretical section is based on various scientific articles. A case study was conducted based on interviews with two respondents from two different companies and organizations. The study has shown that companies do work with several types of actions to build and manage their reputation to prevent crises. Companies and organizations work with strategic planning, internal communication, media relations and corporate social responsibility to boost their reputation and to prevent crises. The study has also shown that reputation does affect the outcomes of a crisis.

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