Internet har utvecklats till en ?Web 2.0? version, där nu användare är interaktiva med varandra. Nätverksajten Facebook, en av tjänsterna som ingår i begreppet sociala medier, har bara funnits på Internet i några år och har redan över 500 miljoner användare runt om i världen. Sociala medier är ett enkelt sätt för att skapa kontakt och tillgänglighet med sina vänner och kan bli ett verktyg för såväl privatpersoner, företag och organisationer att nå sina målgrupper. Även de statliga verksamheterna kan använda sociala medier för att kommunicera med sina kunder, intressenter och allmänheten.

Detta kandidatarbete syftar till att studera glappet mellan samhällets aktörers mål och de yttre förutsättningar och attityder som individens färdmedelsval påverkas av. Fokus ligger på hur glappet mellan samhällets aktörer och individens färdmedelsval avseende cykling kan förminskas genom förändringar av ett befintligt hyrcykelsystem. Problematiken studeras utifrån en fallstudie av hyrcykelsystem Styr & Ställ, som Göteborgs Stad inrättat för att individen ska välja cykel i sitt färdmedelsval. Genom förbättringar på hyrcykelsystemet, med fokus på de yttre förutsättningar och attityder som individen har, kan andelen individer som väljer hyrcykel i deras färdmedelval öka och glappet mellan samhällets aktörers mål och individens färdmedelsval minska. En metodkombination av litteraturstudie, dokumentstudie och intervjuer har genomförts för att besvara examensarbetets frågeställningar och på så sätt belysa arbetets syfte. Utifrån studien kan flera utvecklingsmöjligheter av Styr & Ställ utläsas för att förminska glappet mellan samhällets aktörers mål och individens färdmedelsval.

Title: Constructing identity on Facebook.com ? A qualitative ethnographyNumber of pages: 40 (34)Author: Clara LindholmTutor: Amelie HössjerCourse: Media and communications studies CPeriod: HT (Autumn) 2009University: Division of Media and Communication, Department of InformationScience, Uppsala University.Purpose/Aim: The purpose is to study how the social community Facebook.com canbe used in order to construct identity. The study follows three Facebook users in anobservation where they are able to document their thoughts and reflections in anprivate media diary. This study investigates their use of the medium and focuses onthe functions with which they are able to alter their profiles. The result consists of acombination of these reflections, interviews and a selection of literature relevant tothe subject of new media, the use of social internet communities and social sciencetheories.

The current legislation on marketing of tobacco products creates problems for Swedish Match, and obstruct its marketing communications. The purpose of this paper is to investigate Swedish Match's marketing strategy of product category snuff, through a special exposure. In store placement has a great affects on customer buying behavior and studies have shown that 70-80 percent of all purchasing decisions are made in the store, which in turn provides great opportunity for retailers to use their marketing tools for influencing customer buying decisions.Our thesis study is to test a double exposure of snuff with the help of three special exposure. These three special exposures are fridge, fridge with a sign and sign. The purpose of the study is to test which of these three special exposures that have the greatest impact on sales.

For a long time Lean has been a well-known concept among manufacturers. Theinterest of understanding Lean and the ability to implement it is common amongcompanies. The concept of Lean, used in the right way, can help companies to reducetheir lead times, their complexity and increase the efficiency of the working processes(Hyer och Wemmerlöv, 2002). Unfortunately the work towards increased efficiencyhas primarily been focused on manufacturing and plant work, resulting in that Leanhas been adjusted to these areas. The conclusion of this is that companies don´tprioritize to improve processes such as administrative ones.

Studien underso?ker samt diskuterar vilka kommunikationsstrategier ideella organisationer anva?nder fo?r att na? externa intressenter och svarar pa? fo?ljande fra?gor: Vilka kommunikationsstrategier anva?nder ideella organisationer fo?r att na? externa intressenter? Finns likheter respektive skillnader i hur ideella organisationer kommunicerar, vilka? Studiens teoretiska ramverk bygger pa? ideella organisationers mo?jligheter samt utmaningar med perspektiv pa? strategisk kommunikation. Den prima?ra metod som anva?nds a?r en kvalitativ textanalys av Cancerfondens samt Ung Cancers hemsida da? vi granskar hur organisationerna strategiskt arbetar i sin kommunikation. Textanalysen kombineras med kvalitativa samtalsintervjuer och anva?nds som komplement fo?r att lyfta samt sto?dja resonemang.

The amount of cargo has since the 1970s increased in Sweden and the road traffic accounts for a large part of the transported volume. In Stockholm County the amount of cargo is calculated to be doubled in size from year 2001 to 2020 which means a greater need for transport is required. Much of these transports are being carried out by haulage companies of varying sizes which acts externally as carriers for their customers. All of this despite a greater awareness, laws and demands regarding environmental performance.The trend shows that the haulage industry in Sweden are moving towards fewer but larger haulage companies, which means that the competition is getting tougher for the smaller haulage companies. Smaller haulage companies and research about their competitive strategies is a neglected part of this industry.

Denna studie tar avstamp i begreppet kris, då dess komplexitet och mångtydighet gör detintressant att studera utifrån en begreppshistorisk ansats. För begreppets fortlevnad har dethistoriskt sett utvidgats till att inrymma flera bakomliggande meningar som passar denaktuella verkligheten. Syftet med studien är således att urskilja hur begreppet kris förändratsutifrån Natos konceptdokument under årtalen 1968, 1991, 1999 samt 2010 med hjälp avbegreppshistorisk teori och metod. Reinhart Koselleck är en av begreppshistoriens urfädervilket gör att hans teoretiska ramverk samt metod fungerar som verktyg vid illustrerandet avden begreppsliga förändringsprocessen. Dessutom tillmötesgår den begreppshistoriskametoden det spontana intresset för språk och ordbetydelser, varför den bedöms vara somgiven för denna uppsats.

Purpose: The purpose of this essay is to describe the social media usage of five European official national tourism organizations (NTO). The essay proceeds to discuss and evaluate the findings, whilst reflecting on the advantages of social media usage from the point of view of an official national tourism organization.Method: The authors used three different methods of research: one structured observation to study the national tourism organizations? everyday work in social media, one field stimulation to study if and how different NTO respond if a prospective visitor makes them a direct question via social media and finally an email interview to gain insight into NTO?s underlying strategies and policies about social media usage.Theoretical framework: The theories that have been used in this paper include the Uses and gratifications model, theories of one-way and multi-way communication, theories of social media and relationship marketing.Conclusion: By making use of social media the company releases some of its control to the customers as the latter can express their opinions freely in this type of media. One of the advantages of social media is that the platform favors dialogue and feedback. Social media can be used for traditional one-way communication, but works best as a supplement to the regular marketing activities, allowing the activities on social media platforms to focus on branding and building long-term customer relationships.

Purpose: The purpose of this essay is to describe the social media usage of five European official national tourism organizations (NTO). The essay proceeds to discuss and evaluate the findings, whilst reflecting on the advantages of social media usage from the point of view of an official national tourism organization.Method: The authors used three different methods of research: one structured observation to study the national tourism organizations? everyday work in social media, one field stimulation to study if and how different NTO respond if a prospective visitor makes them a direct question via social media and finally an email interview to gain insight into NTO?s underlying strategies and policies about social media usage.Theoretical framework: The theories that have been used in this paper include the Uses and gratifications model, theories of one-way and multi-way communication, theories of social media and relationship marketing.Conclusion: By making use of social media the company releases some of its control to the customers as the latter can express their opinions freely in this type of media. One of the advantages of social media is that the platform favors dialogue and feedback. Social media can be used for traditional one-way communication, but works best as a supplement to the regular marketing activities, allowing the activities on social media platforms to focus on branding and building long-term customer relationships.

The Swedish election year of 2010 has just begun and the political actors are mobilizing their communication efforts to win the votes of the public. The political campaigns of 2010 have the potential to be the first where a new channel for political communication has the potential to make a difference ? the social media. This paper aims to describe in what ways a Member of Parliament, Nina Larsson (FP), together with the PR-agency Hello Clarice are using social media to conduct political campaigning on the web. It also aims to study if the professional consultants of Hello Clarice have any influence over Nina Larsson?s political communication.The theoretical framework which is the base for this study are theories of an extended public sphere in the age of mediation.

The aim of this Master?s thesis is to study various views of sponsorship in relation to public libraries as found within three cultural policy documents. The main objective is to discover which ideas are considered relevant in the partnership between the Swedish retail chain, Åhléns, and the children?s public library, ?Room for Children? (Rum för Barn). In 2005, Åhléns provided SEK3.14 million in sponsorship to ?Room for Children? at Kulturhuset in Stockholm.

Events are a growing channel for companies and organizations to reach out to their customers. The com-munication channel opens up to satisfy all human senses. Which are required for a message to go into the receiver and be memorized. The research gap we decided to contribute to we made a case study of an event that is not sport related and looking at both the transmitter perspective and receiver perspective. Thus, the purpose of our study is to increase the understanding of how the transmitter should be able to convey the purpose and goal of the event to the receiver.

This report discusses the IT archetypes "governance strategy" and how it could be linked to the IT benefits at the company. The study is based on IT investments that have taken place in ten banks operating in Sweden today, where the reality was modeled on the basis of a questionnaire survey and an additional interview. The aim was to examine whether it is possible to find any correlation between the governance in the banks and obtained benefits for an IT investments.While the competition is intensifying in most companies there is a greater demand for efficiency in IT. The need for IT solutions is greater than ever and the number of IT investments is increasing significantly in most workplaces today, especially on banks. But even if the investments are increasing in numbers it does not necessarily mean that all types of investments are effective and beneficial to the company.

The thesis aims to understand how learning processes are affected when an organization split into two separate organizations. The study is designed as a single case, covering a new government agency?s takeover of a core activity from another agency and the use of a purchase-provider split between the agencies, providing the new agency with IT-services. The findings revealed a difference in productive system and knowledge types between core- and IT-activities. The core activity was found to be dominated by explicit knowledge while the IT-activity seemed to be dominated by a mix of explicit and tacit knowledge.