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1066 Uppsatser om Strategic communications - Sida 52 av 72
Psykosocial hälsa i samhällsplanering: en litteraturbaserad studie om kontextuella och kompositionella faktorer i bostadsområdet
ABSTRACT: Introduction: There are intentions from the Swedish government to provide guidelines and tools for a healthy social planning. The field is in a Swedish context relatively unstudied regarding psychosocial health and the neighbourhood. Aim: The study aimed to examine how social planning can affect the health of individuals. The focus areas were contextual and compositional factors related to individuals' psychosocial health and the contextual risk- and health factors that exist in the neighbourhood. Method: A literature-based study was conducted and 15 scholarly articles form the basis for analyse.
PR-konsulter och bloggare; en win-win situation? : En studie om PR-konsulters förändrade arbetssätt i och med modebloggarnas framväxt
Abstract Title: PR consultants and bloggers; a win-win situation? - A study of PR consultants? new adaptations in the labour market due to the emergence of fashion bloggers. Authors: Cecilia Girell, Sandra Kjellstro?m Tutor: Ylva Ekstro?mPurpose: With the expansion of the Internet, fashion bloggers have gotten more power. A few companies have understood this powerful and reasonable cheap marketing channel. Despite this, most companies still feel powerless, but what has happened to the work of PR consultants in this constant changing media environment? The ones whos purpose is to act as intermediaries between companies and various media channels.
Projektlogistik vid bredbandsinstallation : Optimering av ledtider
Background: The development of the IT-industry, where new technologies and new services continually arise, has led to new players with different specializations. The increased degree of specialization means that these players need to cooperate with each other in different types of projects.Problem definition: What factors are important in a project to achieve the objectives as quickly as possible? More players should lead to cooperation difficulties, how can you coordinate in the best possible way? Today, it is desirable for all parties in the project to shorten down the lead time.Purpose: The main purpose is to explore the different factors that affects the project's lead time concerning broadband installation. The part purpose, is to analyze and assess the conditions for cooperation between different players in the project for broadband installation and to provide a recommendation.Method: In order to answer the problem definition, the paper is structured around a qualitative approach with interviews to obtain data. Mostly, the used data comes from primary sources with an extension of secondary sources.Theories: Theories that are used in the paper are: Communication Process, Communication Plan, Project Planning & Project Plan, Efficiency through collaboration, Communication in a network.Empiric: Empirical data consists of primary data collected through interviews.Analysis: The analysis is based on the variables from the theoretical frame of reference; Communications, Planning, Interaction & Information.
Dagens företag har ett bra skydd mot överbelastningsattacker
Dagen samhälle är sårbarare än man ibland kan ana.
Överbelastningsattacker är attacker mot ett specifikt nätverk, och syftet är
att göra
dess tjänster otillgängliga för legitima användare. Detta är något som sker
varje dag
mot företag runtom i världen, och inte minst i Sverige. Media har på senare tid
uppmärksammat problemet sedan det blivit allt vanligare och vanligare bland
företagen.
Syftet med detta arbete är dels att få bättre förståelse om
överbelastningsattacker är
något som prioriteras eller inte, men även att få företagen uppmärksammade på
vilka
olika skydd som finns att tillgå mot överbelastningsattacker, samt att vi vill
få
företagen att verkligen tänka på vilka hot som finns där ute.
Vårt mål med denna uppsats är att ta reda på vilka befintliga skydd företag i
Sverige
använder sig utav för tillfället samt vilka skydd de kan och bör använda sig
utav.
För att nå detta mål har vi genomfört kvalitativa intervjuer med företag som
bedriver
en stor del av sin försäljning, eller tillhandahållande av tjänster, över
Internet.
Detta har gjort att vi kommit fram till att företagen visserligen visst har
skydd mot
överbelastningsattacker och använder sig utav dem, men bör också se till vilka
andra
skydd som finns tillgängliga för dem och kan fungera bättre för just dem.
Det finns som sagt bra skydd mot överbelastningsattacker, men det gäller att
veta hur
de fungerar och att använda dem på rätt sätt för att kunna utnyttja dem
ordentligt.
Vi tror, och hoppas, att detta arbete kommer att kunna hjälpa företagen i
framtiden att
lättare kunna stå emot överbelastningsattacker, och det är våran förhoppning
att denna
uppsats kommer att komma till nytta och tjäna sitt syfte..
Kommunikation mellan företag - förutsättningar för bruket av sociala medier i en företag-till-företagskontext
The study examines how social media can be used in a business-to-business context. To understand the communication conditions, factors has been identified that affects the choice of communication channels for different types of information transferred between parts. Furthermore, the study investigates the underlying reasons for why certain communication channels are chosen before others, in different situations. The study results are based on qualitative semi-structured interviews with employees in a small engineering consulting company. The investigation has focused on employee communication and choice of communication tools primarily in relation to the business relationship.
When the Network Strategy Is Not Enough -The Case of European Full-Service Airlines
The 1990s were one of the most profitable periods for European airline companies, mainly because of development of world economy and increasing globalisation trends. However, towards the end of the decade, a global economic downturn, high oil prices and new forms of competition turned the industry towards troubled times. The European air-travel industry had to face and accept the new airline business concept, called low-cost or no-frill airlines. In these conditions, traditional airlines had to rethink their strategies and question the old business model. As a response to the competition, European traditional full-service airlines formed alliances or networks to expand the route network and to increase efficiency.
Idealkonstruerade offer och gärningsmän i en verklig värld : En analys av fyra omskrivna sexualbrottsfall i svensk rikstäckande dagspress under 2000-talet med fokus på genus, etnicitet och social bakgrund
We have chosen to analyze how four well known sex crimes were presented in the Swedish national daily newspapers in the 2000s. We chose this topic because sex crimes are considered one of the most terrible crimes. Sex crimes involve the media and upset the society. Our purpose was to analyze if we could identify stereotypes and prejudices about sex crimes in the press reports.The four sex crimes were: Rissne case in 2000, Tumba case in 2003, Hagamannen case in 2006 and the Stureplan case in 2007. We have read all the news stories from the Swedish national daily newspapers Svenska dagbladet and Expressen about our four cases.
Private Label-tillverkning : Faktorer som ligger till grund för att leverantörer på den svenska marknaden tillverkar private label
Background: In the past 10 years private label has increased significantly in the Swedish grocery market. This is an important strategic event, which is a great challenge to suppliers as it causes stiff competition. To handle this situation an increasing number of suppliers have to make the decision whether to produce private label or not.Purpose: The purpose of this study is to find and analyse factors that influence suppliers in the Swedish grocery market to produce private label. On this basis we intend to confirm or develop existing theories within the field of study.Research method: The study has a qualitative approach where empirical data has been gathered through interviews with suppliers and retailers in the Swedish grocery market.Results: This study has identified factors that underlie suppliers? decision to produce private label.
Kunskapssystem - ett nytt sätt att betrakta företag
Title:Knowledge system - a new way of observe the company
Authors:Malin Pärmborn och Susanne Gidlöf
Tutor:Anders Nilsson
Department:Department of Business and Management
Blekinge Institute of Technology
Problem:How can processes of problem solving in a project contribute to
generation of organizational knowledge in a knowledge company?
Course:Master thesis in Business Economy
Purpose:By describe the processes of problem solving in two different projects
of our two chosen knowledge companies, we will clarify whether problem solving
contributes to the generation of organizational knowledge. The purpose of this
research is to increase the management consciousness concerning everyday
processes that will contribute to the creation and transfer of knowledge. This
is a condition to transfer human capital to structure capital and thereby
decrease the company?s vulnerability.
Approach:We gathered the data we needed through conversations and interviews
with people on the two knowledge companies.
Göteborg International Film Festival Fund - Internationell kulturpolitik och strategiskt utvecklingsarbete
The aim of this research is to examine the Göteborg International Film Festival Fund (GIFFF, 1998?2011) as a part of the festival's overall operations, to provide answers to questions about if/how the Fund can be understood as an expression of the festival's fundamental values, and how the Fund can be recognized within the festival's strategic development. The GIFFF is also discussed in relation to contemporary academic studies that interpret Western film funds for the developing countries ? such as Hubert Bals Fund and Fond Sud Cinéma ? as an expression of Eurocentrism.The investigation is based on the contemporary film festival research, previous academic studies on Göteborg International Film Festival, the festival?s printed material ? such as programs and press releases ? as well as interviews with the former festival director Gunnar Bergdahl, who initiated the Fund, and festival editor Ulf Sigvardson, who ran the Fund during its final years of existence.The conclusions are: The Fund's objectives ? such as to support filmmakers and film schools in the developing countries, and also to screen their films at the festival ? can be seen as a broader interpretation of the vision that was determined by the festival founders, that the festival should be a platform for independent filmmaking and also help screen the films that otherwise would not reach the Swedish audience. Also, the Fund was a significant part of the festival's expansion strategies during the 1990s.
Brand Culture : Between consumers and brands
The empirical data that lies behind this survey comes from field work between 1992 and 1995. This field work represents work I made myself as a sales-man for the company, Malmberg Original Water. The task was to implement the Malmberg mineral water brand on the restaurant market of the South-Swedish area. Our aim was to reach the upper-scale, premium market of restaurants. The mission was successfully completed, and at 1996 we had completed the position as the most exclusively positioned mineral water brand in Skåne (Southernmost Sweden).
Öl- & alkoläsksmarknadsföring ur genusperspektiv
Alkoholkonsumtionen i Sverige är högre än på mycket länge. Med nya överenskommelser,som öppnade möjligheter för alkoholbranschen att marknadsföra sina produkter, utsättskonsumenter för ökad påtryckning av önskad kommunikation från företagen. Företagenskommunikation riktar sig gärna till den yngre allmänheten som ofta formar sinauppfattningar och attityder genom inlärning och erfarenheter. Uppsatsen behandlarhuvudsakligen företagets kommunikation med hjälp av tre angreppssätt; medieval,förpackning och reklam. Beroende på förespråkarens kön uppfattas reklamens inriktning oftaolika.
Ambulanssjuksköterskans upplevelse av att handleda studenter på grundnivå.
ABSTRACTBackground: As a nurse it is a part of your work description to precepting students. A good relationship between preceptor and student is important for a successful precepting witch can be rewarding for both parties. There are many studies on how nurses in hospital departments experience precepting students, however it is not as explored in the prehospital care.Objective: To describe ambulance nurses' experience of precepting nursing students in the third and final year of university-level nursing school.Method: A qualitative study was conducted. Nine respondents at two ambulance stations in central Sweden were selected with the help of strategic convenience sample. The informants were nurses with specialist education in ambulance/prehospital care who had experience of working in the ambulance unit for at least a year.Result: The majority of participants were positive to precepting students and the time seemed adequate.
From a rough to a fair way of organizing : En analys av genomförandeorganisationen i Svenska Golfförbundet
AimThe aim of this study has been to inquire into how the Swedish Golf Federation can make their implementation organization more efficient. The intention with the essay has also been to conclude with a proposal for organization structure for the Swedish Golf Federation. The questions of issue have been: How does today?s implementation organization look like? At which level and within which areas do the interviewees consider that the major problems are found today? How do the interviewees consider that the implementation organization should look like?MethodThrough a strategic selection in cooperation with the assigner the Swedish Golf Federation 15 interviewees have been chosen. The data collection has been executed in form of semi structured interviews.ResultsToday?s organization for implementation consists of one central function in Golfens hus with approximately 75 salaried employees, 21 district federations and 485 clubs.
GATA ELLER VÄG? FÖRSLAG PÅ UTVECKLING AV MÖLNDALSVÄGEN, SÖDRA VÄGEN OCH GÖTEBORGSVÄGEN
Jag har i mitt examensarbete undersöka om man kan skapa en trevligare gatumiljö
längs en väg med mycket trafik. Planområdet jag valt att arbeta med sträcker
sig mellan Göteborg och Mölndal. Dessa städer binds samman av flera olika
vägar. Den första förbindelsen mellan dessa städer gick längsmed Mölndalsån där
idag Södra vägen, Mölndalsvägen och Göteborgsvägen finns. Om man ska färdas
mellan Göteborg och Mölndal väljer många fortfarande att röra sig längs denna
sträckning då den är genast och för att spårvagnen färdas den sträckningen.