Today, social media is used mostly by people in their private life. However, companies are more and more tapping into the area of social media. To this date, mostly B2C companies have been successful in their social media strategies. This qualitative thesis aims to investigate how B2B companies can benefit from using social media as a means to communicate and build relations with their customers. The medtech industry has been chosen as the object of study.Through depth interviews with people in the medtech industry and social media experts, data has been collected in order to answer the questions of (1) how ready customers in the medtech industry are to receive information through social media and (2) how companies can build the best possible social media strategy.

The communication and mediation of information and news has, under the latest decades, increased into an incalculable amount. In the newsflow that has come up it has become more and more urgent to sort and select the relevant and correct news. Simultaneously as the information has become one of the most important goods for the western world, the criticism against media has become more loudvoiced and especially the criticism aims at the fact that publicness has become less public and the public conversation is nowadays filtrated through media. The American Joey Skaggs can be reckoned among with the group of media critics, but his course of action and methods to reach out with his critical view, stand out strikingly from the traditional media critics. Instead of, as most, aiming the criticism against media, from an outside perspective, Skaggs chooses to attack the media from the inside.

AbstractThe purpose of this study was to investigate the consultants' approach to the intrinsic and extrinsic motivation in temporary work agencies. We examined the motivation of three temporary work agencies to see if there are any differences in how they motivate their consultants. The intrinsic motivation comes from the own spontaneous interest while the extrinsic is related to the surrounding circumstances.We created a survey with 42 questions for the consultants, concerning motivation in order to understand their attitudes to the phenomenon of motivation.The following issues are addressed in our study:- What are consultant?s experiences of motivation in the temporary work agencies and are there any background factors that may impact?- Are there any differences in how consultants in the three different temporary work agencies are experiencing motivation?As analytical tools, we used concepts and theories of the intrinsic and extrinsic motivation based on Self-Determination theory.The results of this study showed no distinct differences between the intrinsic and extrinsic motivation of all consultants, but in general the intrinsic motivation was experienced slightly higher rated. The consultants appeared to be aware of what was expected of them and communication was valued fairly well.

Media has power and impact. It is therefore important for managers to be able to handle media storms when they arise. If not, the brand can be affected negatively. It is managers who should learn to handle media storms because the managers constitute an important part of the external face of the company. Because it is managers who should learn to handle media storms it is interesting to study how media storms should be handled from a theoretical management-perspective.

This B.Sc. Thesis examines how Swedish Large Cap companies communicate CSR in social media. We describe the current state of CSR communication in four different social media channels, Twitter, Youtube, Facebook, and blogs. This research, supported by interviews with stakeholders and a quantitative survey, analyses the potential risks and benefits from communicating CSR via social media and provides concrete advice on the development of a CSR communication strategy for social media. Although some benefits have been realized, many companies have failed to truly reap the potential benefits from an effective social media strategy for CSR.

Motivation a?r viktigt i alla organisationen och i alla yrkesroller. En bransch med mycket differentierade yrkesgrupper a?r revisionsbranschen och det kan vara problematiskt att motivera alla olika yrkesgrupper med ett och samma incitamentsystem. Da? motivation enligt tidigare forskning anses fo?ra?ndras o?ver tid a?r det viktigt fo?r fo?retagsledningen i ett fo?retag att kontinuerligt arbeta med incitamentsystemens utformning (Adair, 2006, s.95).

Syftet med vår studie var att undersöka lärares uppfattningar om elevers motivation i skolan ochlärarnas strategier för att stärka elevmotivationen. Studiens frågeställningar var hur uppfattarlärare begreppet motivation? Vilka faktorer påverkar enligt lärarna elevers motivation? Hurarbetar lärarna för att motivera eleverna? Metoden som tillämpades var en kvalitativ intervju mednio stycken lärare, som var strukturerad efter tre stycken teman: motivation, lärares roll förelevernas motivation och motivationsarbete. Utifrån frågeställningarna sammanfattas studienmed att motivation är ett svårdefinierat begrepp, som anses stå i relation till andra begrepp såsom vilja, drivkraft, intresse och glädje. Motivation är viktig för elever, eftersom det driver demframåt i deras utveckling och stimulerar deras lärande.

SammanfattningSyfte: Uppsatsens syfte a?r att underso?ka chefers och medarbetares upplevelser av huruvida medarbetarsamtalet pa?verkar la?randet i organisationer. Med hja?lp av va?ra fra?gesta?llningar som bero?r la?rande, motivationsfaktorer och maktpositioner i medarbetarsamtalet, a?mnar vi ta reda pa? huruvida dessa har en inverkan pa? la?rande i organisationerna.Metod: Uppsatsen bygger pa? empiri besta?ende av tio kvalitativa intervjuer med medarbetare och chefer fra?n fyra organisationer i olika branscher. Vi behandlar materialet, analyserar och diskuterar det utifra?n va?ra teoretiska utga?ngspunkter och tidigare forskning inom omra?det.Resultat: I va?r studie har de tillfra?gade varit positiva till medarbetarsamtal och menar att det a?r ett viktigt verktyg fo?r att fra?mja sa?va?l medarbetarnas, som organisationernas la?rande.

Motivation a?r viktigt i alla organisationen och i alla yrkesroller. En bransch med mycket differentierade yrkesgrupper a?r revisionsbranschen och det kan vara problematiskt att motivera alla olika yrkesgrupper med ett och samma incitamentsystem. Da? motivation enligt tidigare forskning anses fo?ra?ndras o?ver tid a?r det viktigt fo?r fo?retagsledningen i ett fo?retag att kontinuerligt arbeta med incitamentsystemens utformning (Adair, 2006, s.95).

Syftet med denna uppsats a?r att underso?ka vad som ha?nder med dramapedagogik na?r den a?r en tillfa?llig beso?kare i skolan genom regeringssatsningen Skapande skola. Studien underso?ker vad som ha?nder med dramapedagogikens processinriktade arbetssa?tt na?r den ska rymmas inom en ma?linriktad projektverksamhet som Skapande skola vars syfte a?r att mo?jliggo?ra professionell konst i fo?r- och grundskola. Med socialkonstruktionistisk ansats genomfo?rs en kritisk diskursanalys fo?r att belysa hur dramapedagogiken konstrueras inom ramen fo?r Skapande skola projekt.

The purpose of this thesis is to examine how five public libraries reason about the use of social media in their day-to-day work. This thesis aim to answer three research questions: What is the libraries use of social media today? How do libraries look upon their own use of social media? And have the libraries formulated any goals about their use of social media, and what are their thoughts on this? The methodology used in this thesis is a content analysis of the libraries social media and a questionnaire interview which was sent by mail to all of the libraries involved. The theoretical framework for the thesis is a model developed by Jochumsen, Hvenegaard Rasmussen and Skot-Hansen.The results of our study shows that the room of meetings, from the theoretical framework, are the most represented in the content of the social media used by the libraries. The libraries find that social media is a good way to connect and communicate with their users, but they feel that the time they spend on their social media is not enough.Our study also shows that most of the libraries have not formulated any goals for their use of social media, and that they do not have any intentions to do so..

Studiens syfte ?r att unders?ka elevassistenters erfarenhet av- och reflektioner kring den undervisningsroll de har, och deras syn p? det l?rande som sker p? fritidshem knutna till grunds?rskolan. Studiens fr?gest?llningar vill granska hur n?gra elevassistenter beskriver att de utf?r undervisning p? fritidshem kopplat till l?roplanens undervisningsm?l f?r fritidshem och p? vilka s?tt de f?r v?gledning i arbetet med undervisningen. Studien utg?r fr?n Deweys teorier om intresse som central best?ndsdel i elevers l?rande, och socialt samspel som betydelseb?rare i undervisningen. ?ven Wengers teori kring praktikge- menskap finns med som belyser hur en grupp individer skapar och formar den praktik de ?r en del av.

The rise of social media has put a focus on the division of owned, paid and earned media, where earned media has recently been hyped at the expense of owned and paid media. Due to a novel area we examine the differences and effects of using owned and paid media, specifically for packaging versus newspapers. Owned and paid media showed no significant differences regarding credibility, persuasion and perceived commerciality, which restored owned media?s status, especially since owned media is more cost efficient. The effects of allowing ads for external brands on the owned medium were also studied.

Medarbetarnas motivation är avgörande för att uppnå organisationens mål. Syftet med studien var att undersöka vilka av de två ledarskapsstilarna (transformativa och transnationella) som har mest påverkan på medarbetarnas motivation.  Undersökningsgruppen bestod av 40 personer. Resultaten visade att både transformativa och transaktionella ledarskapsstilarna är nödvändiga på medarbetarnas motivation. Det specifika resultatet visade att den transformativa ledarskapsstilen hade en högre effekt på medarbetarnas motivation. Resultatet av studien kommer att vara till nytta för att bättre förstå hur medarbetarna motiveras..

Changes in media technology and markets create new demands and challenges for society. The relationship between sport and the media is an example. Sport as a form of entertainment provides pleasure and excitement for the audience and high ratings for networks and media companies. This study examines elite athletes? views of media coverage and the extent to which such coverage affects their athletic performance.