In today?s consumption society, the image and core values of a company have become more important in order to secure the attention on the market. All entrepreneurs have to distinguish themselves in the extremely tight competition.This thesis examines how product photos can reach out to the consumers successfully. Both students have previous experiences from model shoots ? but now want to study the possibilities to sell a product without a human model.The purpose of the thesis is to examine how to convey core values by commercial product photos - how to best capture the attention of a customer.

Today, branding is not a phenomenon but rather a prerequisite for a brand to be able to both survive and grow stronger. During the last couple of years, personal branding has come to be an established term, just like corporate branding. With the growth of the social media and the thousands of ways to interact with each other personal brands face great competition. It is more difficult than ever to maintain a strong brand, partly because of this. There are several growth options for brands.

The development of the Internet has led to a new platform for Web pages, Web 2.0. An interactive environment where users generate content. Facebook, which is one of the most popular social media sites, has opened up new opportunities for companies to communicate directly with individuals. Facebook has encouraged this by offering the technology and the possibility by developing the feature pages.The purpose of this study was to examine how Swedish Facebook users relate to company's presence on Facebook through pages. The study also intended to find out how Swedish Facebook users think that companies should behave on their Facebook page.

AbstractFor several years, the organic food sales have increased, and more are choosing to buyorganic food of more diverse causes. Unfortunately the sales have slowed down the past year,a lot depends on the Swedish economy has been in decline and it has led to more will checkone more time on the price. But even if the sale value has decreased, the amount of organicfood has increased, it is because many stores have their own organic brands and they can pushprices down.The internet has become a great help in our daily lives, we do most our business via theInternet. But now we are not just paying our bills through the Internet anymore, we shopclothes, movies, music and books too. E-commerce was become more serious last decade andhas grown every year that has passed.

Detta arbete har undersökt hur många betjäningsstationer avdelningen Byten och Återköp på IKEA Kungens Kurva behöver för att nå en förväntad kötid inom nio minuter.  Arbetet är uppdelat i en kvantitativ del samt en kvalitativ del.Den kvantitativa delen av arbetet besvarade den matematiska frågeställningen där kön var modellerad enligt ett M|M|c-­?system med Poissonfördelade ankomstintensiteter samt exponentialfördelade betjäningsintensiteter.  Resultatet var baserat på data från januari 2015.  I första hand reglerades antal betjäningsstationer för att nå en förväntad kötid under nio minuter.  I andra hand reglerades betjäningsintensiteten, om kötiden ännu inte uppnåtts.  Den kvalitativa delen av arbetet baserades på ett teoretiskt ramverk gällande Customer Relationship Management samt intervjuer med Avdelningschefen och Kundrelationschefen på IKEA Kungens Kurva.  Arbetets slutsats baserades på resultat från både den kvantitativa och den kvalitativa delen av arbetet.Det matematiska resultatet presenterar antalet öppna betjäningsstationer som krävdes timme för timme under vardagar respektive helger för att nå en förväntad kötid under nio minuter.  Slutsatsen är att i de fall där den förväntade kötiden var strax över nio minuter kommer detta inte påverka kundrelationen, så länge en god betjäning ges, medan det matematiska resultatet bör tillämpas om den förväntade kötiden är långt över nio minuter. .

This study is an attempt to examine how hospital libraries should develop its activities towards their target groups in time of reductions. The method was a case study of the hospital libraries in Uddevalla and Trollhättan. An opinion poll was carried out among a selection of hospital staff, patients, medical researchers and students. In addition a patient group at some wards was observed. The libraries in the study produce an annual report, which presents a proposal for developments.

AbstractFor several years, the organic food sales have increased, and more are choosing to buyorganic food of more diverse causes. Unfortunately the sales have slowed down the past year,a lot depends on the Swedish economy has been in decline and it has led to more will checkone more time on the price. But even if the sale value has decreased, the amount of organicfood has increased, it is because many stores have their own organic brands and they can pushprices down.The internet has become a great help in our daily lives, we do most our business via theInternet. But now we are not just paying our bills through the Internet anymore, we shopclothes, movies, music and books too. E-commerce was become more serious last decade andhas grown every year that has passed.

During the last decade executive coaching has become an increasingly popular method of management development. Few studies have been conducted within this area, especially in Sweden, and little has been said about the construction of management in executive coaching. The purpose of this master?s thesis is to study executive coaching from a social constructionist perspective, focusing on the construction of management. The two research questions are: How is management constructed in executive coaching? How can we understand the construction of management in executive coaching? Additionally, we identify gender as a social construction of importance and thus include a gender perspective in our analysis.

The purpose of this degree project is to give an overview of the planning system of four Swedish forest companies. The involved companies are ATA TIMBER, SYDVED, BERGS SKOG and VIDA SKOG. The study is based on information from a literature study and by interviews with personals from the four companies. Each company is described to get a better insight of the companies work and what potential they have. The description of the planning process comes after that. The companies are described separate from each other and will be compared later in this essay.

This report is a result of a degree thesis at Luleå University of Technology together with Stram AB in Växjö. The project aimed to develop a size reducible bed, that gets small when folded and has a new slim design. The development of the new folding bed had the purpose to give Stram AB new ideas of how guest beds can look like and be used in the future. Information about Stram´s products and also information of other similar products on the market was gathered. A visit at a store, internet and interviews gave grater insight of the market, and of customer needs.

The use of subscription services directed towards customers has become a common phenomenon in a vast number of different industries. We have noticed a clear trend of new businesses emerging solely offering subscriptions, and existing companies altering sales of their products to become parts of subscriptions. But research has not caught up with this trend yet, especially regarding why it occurs and how it affects existing businesses internally. The purpose of this study is to examine the driving forces for change and examine how existing businesses have to change parts of their business models to offer subscription services. The premise of this study has been Vargo & Luschs (2004) Service Dominant Logic with their foundational premises and Business Model Canvas by Osterwalder et.

Frågeställningar:- Hur arbetar Carpenter Powder Products och deras anställda med att upprätthålla relationerna till sina kunder?- Vilka faktorer ser Carpenter Powder Products anställda som de viktigaste i en affärsrelation?Syfte: Syftet är att kartlägga hur de anställda på Carpenter Powder Products arbetar med att upprätthålla relationerna till sina kunder samt vilka faktorer som är viktigast inom affärsrelationer. Detta för att skapa en djupare inblick i hur ett industriellt företag inom en B2B bransch arbetar med sina kundrelationer.Metod/teori: För att kunna se hur Carpenter Powder Products arbetar för att upprätthålla sina kundrelationer genomfördes kvalitativa intervjuer med sex respondenter. Studien utgår från Grönroos teorier då författarna anser det intressant att testa relationsmarknadsföringsteorier som är menade för ett tjänsteföretag, på ett industriellt B2B företag istället.Resultat: Resultatet av studien visar att Carpenter Powder Products arbetar aktivt med sina kundrelationer för att skapa långsikta relationer på olika sätt men att det i nuläget saknas ett strukturerat kundvårds-system som både kan förbättra och förenkla deras kundrelationer. Av de faktorer som anses viktigast i affärsrelationer var det förtroende som stack ut hos studiens respondenter.

The aim of this thesis is to research if and in that case how, marketing of Swedish public libraries is used as a possible work method in a time when they are marked by changes in the form of cut backs and technical innovations. With a strive to get an overview by the possible debate I have chosen to do a closer exam of 20 texts published in five of the biggest Swedish library publications during a period of 20 years. My research is based mainly upon Philip Kotler?s marketing theories regarding non-profit organization as well as Eileen Elliot de Saéz interpretations of these to a library context. The first part of the essay therefore consists of an introduction of these, as well as a rendering of their method of work, which shows the width of the conception of marketing.

Uppsatsen syftar till att besvara vilka de värdedrivande faktorerna är inom onlinespelbranschen, samt att undersöka om onlinespelbolagen är övervärderade. Den empiriska studien omfattar tre bolag; Sportingbet, Betandwin och Unibet. Avgränsningen till dessa bolag motiveras med att de är vägledande företag som bra skildrar utvecklingen och därmed får representera branschen. Det är framförallt två parametrar som författarna finner extra viktiga för att skapa värde i onlinespelbolag, det är spelöverskott och antalet aktiva kunder. För att jämföra bolag inom onlinespelbranschen har författarna därför komponerat två nya relativvärderingsmått; Price/Gross Profit och Price/Active Customer.

In todays' society e-commerce is growing at a rapid speed. 4,6 % of all retail sales on the Swedish market are done on the Internet. In the makeup category, which will be the category of focus in this study, 9 % of all the sales were done on the Internet during the last quarter of 2011. As it is today many suppliers do not have enough knowledge about e-commerce and instead of focusing on the development of the channel the focus should instead be on the development of the users of the channel.The purpose of this study is to understand the buying process with respect to the existing theories. The focus will be on the two stages information search and evaluation of alternatives.