Mångfald och interkulturell utveckling
En studie av två kulturverksamheter i Värmland
AbstractFor several years, the organic food sales have increased, and more are choosing to buyorganic food of more diverse causes. Unfortunately the sales have slowed down the past year,a lot depends on the Swedish economy has been in decline and it has led to more will checkone more time on the price. But even if the sale value has decreased, the amount of organicfood has increased, it is because many stores have their own organic brands and they can pushprices down.The internet has become a great help in our daily lives, we do most our business via theInternet. But now we are not just paying our bills through the Internet anymore, we shopclothes, movies, music and books too. E-commerce was become more serious last decade andhas grown every year that has passed. What have been slow are the food sales through ecommercebut the organic food sales through e-commerce has succeeded extremely well.The study aims to find out how an ecological company that is on the Internet works and howthey are working to develop the company.Through the case study, and a semi-structured interview of the company Ekolådan, havedocuments collected for the study. The interview was conducted with operationalresponsibility for Ekolådan.The survey shows that their concept originally comes from England. The concept is to sellorganic fruits and vegetables in boxes that are sent to the customer's door. It was revealed thatEkolådan was one of the first in Sweden to start such a company, with it they also got a lot offree advertising. Ekolådan are working to try to help organic farms by having a long-termworking relationship with them. In the future they hope that more people will start buyingmore organic food. But it came up in the investigation of both the marketing and placement oforganic food in the stores must be better, if sales will increase.Keywords:organic food, Ekolådan and the organic market