Aim: Many people react negatively when they find out that I work as an estate agent. They believe that estate agents earn more money then they should. What many do not know is how hard we must work and that it doesn´t suit someone who is looking for an 8-17 work. As an estate agent I thought it would be interesting to found out why the estate agents have such a bad reputation.Method: This essay is based on the interviews with estate agents and branch organizations but also on newspaper articles about real estate agents. Theory is collected marketing, where I have concentrate on concepts of branding, positioning, communication and image.Result & Conclusions: The factors, which I found in my investigation, that have an effect to the bad reputation are; media, commission, the customers and the bidding.

A purchase decision can be seen as a multifaceted context that raises many unanswered questions. Understanding the consumer's evaluation of alternatives is complex and should be studied at a deeper rather than wider scale. There is a problem for retailers to understand how the consumer manages a purchase decision in a retail setting with durables goods that generates a higher effort. The aim is to describe the decision rules used by the consumer and how they are expressed in this context. A better understanding of which ones they use and how they are conveyed will help retailers to create effective marketing solutions that generate positive outcomes as increased profitability and customer satisfaction.

This report presents an independent thesis corresponding 15hp and was carried out on Högskolan in Halmstad during the spring of 2014. The thesis is the final course which ends a three-year mechanical engineering program with focus on technical design.The thesis started in an operation which electricians are exposed to every day. The operation in question is cable laying or wiring. The tool they use is called a tension spring and is a long and stiff wire, usually made out of nylon or fiberglass. The tension spring is fed through pipes in the walls and brings the desired cables with it on the way back.

Lundbergs Plåt AB is a small company situated in Jönköping. Their main task is to process different kinds of steel such as stainless steel. Lately, they have shown an interest in Lean production.On the basis of the situation mentioned above, we developed the purpose to find and decrease the non value-added wastes in the production at Lundbergs Plåt AB. Out of this, we also developed and answered two questions: Which wastes can be found with help from a value stream mapping (VSM)? In what way can these wastes be reduced and how can these reductions contribute to an improved production? VSM is the method used to find the non value-added wastes.

If customers respond differently to a campaign, it is worthwhile to find those customers who respond most positively and direct the campaign towards them. This can be done by using so called incremental response analysis where respondents from a campaign are compared with respondents from a control group. Customers with the highest increased response from the campaign will be selected and thus may increase the company?s return. Incremental response analysis is applied to the mobile operator Tres historical data.

This essay is a study of the market strategies and situations in the telephone business. Our problem was to examine the telecom companies´ strategies to stay competitive and cope with the new VoIP technology. We chose to do a qualitative study and four telephone interviews were made with Swedish and Dutch companies. We investigated three different categories of companies in the market; industry leaders, cable companies and broadband companies to get a broad view of the market. The theory chapter is based on different strategies that companies have to or can apply to get ahead, stay or survive in a hypercompetition.

Microproduction, also called distributed generation, is something that has become more and more popular in the electric grid. Microproduction can however lead to unacceptable performance if several units are installed in the same low voltage network. It is therefore good to know a limit where the performance of the low voltage network becomes unacceptable based on given parameters. This limit is usually called hosting capacity.In this report the hosting capacity with respect to voltage and current have been studied in three low voltage networks which are located in Falu Elnäts concession area. This has been done by simulations in a GIS-program where critical times of the grid have been simulated.

This bachelor thesis is an exploratory investigation about the phenomenon 'Gamification', which by some definitions is about implementing game elements into non-game contexts. For example exercise services as Runkeeper and Nike Plus who both are available on android and iOS platforms. This study is mainly about the potential value of gamified systems and services for companies and its users and how such a system or service is developed. The thesis also discusses the development aspect of gamified systems in order to give the reader a more ?in depth? understanding about the phenomenon.

The purpose of this study is to examine the change in consumer behaviour regarding the intention towards buying fruit when the layout of the fruit section has been altered. We want to increase the probability of making impulse purchases by altering the layout. In our study we have combined structured quantitative observations with structured quantitative as well as qualitative interviews, with secondary data in the form of sales data from two selected ICA-stores. We chose to use this triangulated approach in order to cross-examine our findings and overcome the limitations of one method by the use of another. Further, the Latin square design was used for the observations as a means to acknowledge the calendar effect during the experiment.

This thesis includes a description of the project flow for our projects at Semcon. The emphasis is on designing a manual for elMaster Concept.The project flow provides several minor and major elements plotting schedules for this project and the establishment of a manual. When a schedule is drawn, lists and tables with components and connections can be created. This is done to better manage drawings and make changes. These diagrams and tables are used in product manufacturing, testings, controls.

Detta är ett examensarbete inom textil produktutveckling som har sin grund hos uppdragsgivaren Bellaobastian. Syftet med rapporten är att ge en inblick i miljöarbetet i värdekedjan hos mindre konfektionsföretag, vilka svårigheter som kan förekomma och hur den hållbara utvecklingen kan effektiviseras. Vi vill ge mindre svenska konfektionsföretag råd och förslag om hur de kan uppnå en tillfredställande nivå på deras miljöarbete utan tillgång till enorma resurser.Vi har utfört intervjuer, litteraturstudier samt jämförelseanalyser mellan företagen H&M, ACNE och Lindex. Vid diskussion och analysarbetet var det tydligt att miljöarbete i värdekedjan är en komplex process och att det är flera aspekter som spelar in.Vi har kunnat identifiera åtgärder som företagen kan utföra i hopp om att uppnå en mer hållbar utveckling, både specifika som tex, materialval men även mer övergripande som att ändra sitt synsätt. Åtgärderna vi kunde påvisa kretsar kring:- Minska överkonsumtion och effektivisera resurssparandet- Minska koldioxidutsläppen- Använd miljöledningssystem och märkningar- Ändra företagets synsättEn av slutsatserna vi kunnat konstatera genom våra undersökningar är att det inte räcker med att åtgärda problemen.

Val av sparform vid ägande i aktier har blivit allt mer aktuellt sedan det år 2012 infördes en ny sparform. Beskattningsskillnader mellan de tre nuvarande sparformerna har lett till konfunderade och osäkra aktieägare. Att optimalt val av sparform beror på ett flertal föränderliga och individuella faktorer gör att ett generellt och entydigt svar saknas.Denna rapport ska på uppdrag av ett mindre förvaltningsföretag med anledning av ovanstående, ta fram ett matematiskt verktyg vilket illustrativt ska rekommendera val av sparform utifrån olika antaganden. Rekommendationerna ska leda till att aktieportföljens avkastning efter skatt maximeras. Vidare ska rekommendationer kring implementation av den matematiska modellen i företagets verksamhet ges, där fokus ligger på ökat kundvärde.Modellen som togs fram kan utefter aktieägarens förväntade årsavkastning, förväntad prognos över statslåneräntan, placeringshorisont samt individuellt courtage rekommendera vilken sparform som ska väljas, samt när och till vilken sparform ett byte ska ske, för att därigenom maximera avkastningen efter skatt, givet att byte av sparform enbart tillåts vid årsskiftet.

The purpose with this essay is to study how a micro enterprise builds a brand. This because the current situation makes it difficult to stand out from the vast amount of marketing messages available in the market without having an extensive marketing campaign. Small companies do not have the opportunity to put a lot of recourses as money into marketing as the large companies do. Neither do they afford to repair a brand failure.Brand building is a process that constantly is in progress in a company, large or small. To make this process concrete we have chosen to study the four factors; brand awareness, perceived quality, brand associations and brand loyalty.

The underlying aim of this paper is to find out how the management and employees in a grocery store on a relatively small community in Sweden is experiencing Technology-Based Self-Service (TBSS), and self-scanning. And how store management and employees experience that the self-scanning ability is received by their respective consumers. Several open individual interviews were conducted with the administrative head of sales and various employees working at different departments at Coop Forum in Skara In offering self-scanning, we believe that the store provides consumers with an opportunity to perform their daily purchases by an easy and flexible approach, which we believe will have a positive impact on the entire store visit. A positive store visit, we believe play a major role in consumers choosing to do their shopping in the store.The issue to be elucidated in this paper is; How do management and employees in a grocery store perceive that self-scanning influence consumers' purchase and the service the shop offers? Why would a supermarket use self-scanning as part of the service they offer to their consumers? The report concludes the similarities and differences experienced by administrative sales manager and employees compared to previous research on the subject.

The Swedish Government has set a target to reduce energy consumption through energy efficiency within the construction and real estate sector. The purpose of the study is to examine how energy efficiency within this sector could affect the district heating volume in the future, on basis of Vattenfalls district heating system in Uppsala.An Excel model has been created to study how energy effficiency measures affects district heating demand in buildings by 2045, based on technical and economicalconditions. Furthermore, an interview study has been conducted to examine incentives for district heating customers to invest in energy efficiency measures.Result of the Excel model shows that the district heating volume of Vattenfall in 2045 is expected to 931 GWh, which corresponds to a volume decrease of 10,6 %. Based on the study?s theoretical framework only 15 %, 1 024 GWh, of the technical-economical potential is assumed to be implemented.