325 uppsatser · sida 4 av 22
en fallstudie av två hotell
… employee turnover rates, increased employee job satisfaction and high quality services. The study also showed that the hotel industry is working with internal marketing by recruiting and educating employees, establishing a good communication in the company, improving the work …
Förutsättningar för effektiv intern marknadsföring
… has been proposed as a means of gaining competetive edge in a market where service quality is an important precursor to performance. Still, the practical application of internal marketing remains relatively limited, which is hypothesized to be partly attributable to a widespread …
etiologier, diagnostik och terapi.
… weak infrastructure emphasizes the needs for new solutions. Like cell phone services, which is an example of new solutions adjusted for the poor that works as a BOP strategy. Increased and improved education and knowledge for the farmers are essential factors for rural …
En utvärdering av klusterkampanjen "Den digitalt nyfikne" på ett folkbibliotek
… of what libraries have to offer and provide information on digital media and services. The target group for the campaign is a man between 45-65 years old, who is interested in digital technology. The campaign ran from September 19 to October 2, 2011, and included digital …
En studie om hur man skapar lojala kunder inom mobiloperatörsbranschen
… is today suffering from great customer dissatisfaction. Simultaneously, the services offered by the different cellular providers are very homogenous, causing strict competition where various price strategies have been the main mean of battle. From a business perspective …
Inom den Svenska Sjukvården
… customers. The study's results are that internal marketing can bring a lot to service-selling organizations and that the organizations internal conditions are as important as the external ones. Communication appears to be a key factor for an organization that has applied …
… nurses with their information provision. The main questions are: what kinds of service exist at the hospital library? What kinds of needs have the nurses concerning the hospital library? How are the needs satisfied by the hospital library? What marketing strategies are used by …
En historiografisk undersökning
… as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian Gronroos theory of marketing in the service industry also has been used. A case study of the public library in Broby was made to illustrate how the public libraries? …
En studie om långsiktig överlevnad för ekologiskt nischade livsmedelsföretag
… a well working internal marketing, that the staff generates a high level of service for customers and that they can provide customers with high level of knowledge about the organic products.
… view of how the future might look like when it comes to marketing and virtual service landscapes. We decided to base our research according to these following four questions: ” What affect travel agents” way of adoption to the technical development? ” What purposes do the travel …
… results show that the forest owners are interested in a complete package of services with high quality, which they can affect. They are also interested in a forest management plan, forest planning and good forest consulting as well as education in silviculture, nature …
En studie av Swecon AB:s tjänsteutbud
… their profit. An alternative source of income could be to develop the range of services that are connected to the ground products. Purpose The purpose of the thesis is to examine how Swecon in southern Sweden can improve their offers of existing services connected to the ground …
Since companies have realised the importance of customer loyalty and since the service sector has gained higher significance in recent years, we found it interesting to study what leads to customer loyalty in service companies. The theories we have chosen to consider are …
… have not helped enhancing loyalty between 2004 and 2007. Between these years, service quality has the most affect on loyalty. Self-scanning as an effective marketing tool could be questioned, the relation in this study is not supported
en fallstudie av Malmia hotell AB
Internal marketing is according to the theories especially important in the service industry. The purpose of this thesis was to study how service companies work with internal marketing and especially motivation. Our case study, based on interviews conducted on Malmia hotel in …
