Intern marknadsföring

Sammanfattning

Internal marketing is according to the theories especially important in the

service industry. The purpose of this thesis was to study how service

companies work with internal marketing and especially motivation. Our case

study, based on interviews conducted on Malmia hotel in Skellefteå, showed

that internal marketing plays a vital part in the companie´s success, and

that internal marketing is an ongoing process at Malmia hotel. Our study

also showed that Malmia hotel works with internal marketing according to the

recommendations of the theories.