325 uppsatser · sida 5 av 22
… when a contractor in the Defence Industry wants to increase its commitment of service, and how will their relationship change? The thesis is above all focused on generating knowledge that can lead to rapid and concrete measures and that can be used in the analysis of an …
… market of pedagogic consulting and how the customers look upon these kinds of services and what the consultants think about the market. The following five questions were investigated: What is the situation of the market of pedagogic consulting? - What needs and what demands are …
In today s society, services are becoming more and more important. They are however, partly because of their immaterial nature, separated from traditional merchandise, why the marketing and producing of them differs. Quality errors in a service are often difficult to discover …
en studie av vad som präglar varumärken inom tjänsteföretag
Service branding is a subject that has been excluded from the traditional branding theory. Our main purpose with this paper is to distinguish what characterizes service branding. To do this, we have looked in to both service marketing theory as well as branding theory. We have …
… to increasing internationalization among small Swedish IT- companies in the service sector. Sweden has a long history of foreign trade but in the beginning of the industrialization only large companies that produced goods answered for the foreign trade. Before, the Swedish …
… existing customers. The primary purpose of the survey is to analyze the service offered by the company. This will help the company to get a better insight and deeper understanding for the customers perceive of the company's service. A secondary purpose is to update the customer …
En studie av en marknadsföringsstrategi
… to use in today’s consumptions society, to reach out with products and services. The message that has been sent out is also important, because the message can be distort or reach wrong customer group. Above all this the competition and the struggle round the customer’s increases …
… media is the collective name of a number of conversation -focused services on the web such as blogs, social networks and communities. When it comes to field of application, most users use social media for personal reasons but professional networking through social media is …
en studie om parfymannonser
… is among the most common elements when it comes to marketing a product or a service. There are various ways to provide marketing with a message. A relatively new way that has become larger in marketing is to provide marketing with emotions. It has been shown in several studies …
En studie om marknadsföring inom svensk politik
… understand this, I chose to investigate which marketing areas and how within service management, brands, segmentation, positioning/image and marketing channels, affect the politics in Sweden? This study is based on qualitative method in which I had five interviews with …
… that the library always must put the users of the library in focus and all services should be designed after the users needs. The result shows that the students? thought it was important to do marketing in libraries and was interested in working whit these issues in the future …
Analys av en novell
… of what libraries have to offer and provide information on digital media and services. The target group for the campaign is a man between 45-65 years old, who is interested in digital technology. The campaign ran from September 19 to October 2, 2011, and included digital …
En studie om Ja?rbo Garns kommunikation med sina kunder och a?terförsa?ljare
… their retailers, who in general are satisfied with Ja?rbo Garns products and services. Though, the staff may be in need of gathering the information about the retailers needs in one place. Some recommendations are given to Ja?rbo Garn from the retailers, where develop the …
ett lyckosamt kommunikationsverktyg med etiska konsekvenser : en studie om Event Marketing och Giveaways
Consumers today seek added value to the ordinary products/services that companies are offering. Consumers must get their emotional need satisfied - a need for experiences worth remembering. At the same time, the consumers are engaged in ethics and morals. Companies use events …
försäkringsbolaget Folksam
… most important aspects of these activities in Folksam are connected to their services in repairing of customer’s material goods. These are services that most customers rarely experience, because relatively few need to use their insurance. Folksam has a clear strategy in managing …
