325 uppsatser · sida 6 av 22
en fallstudie av två säsongsbaserade hotell
The purpose of this thesis was to study how internal marketing affects service quality in the tourism industry. It was decided to conduct a case study on two hotels with summer seasonal employees. Pite Havsbad and Strand Hotell Borgholm were chosen as study objects. The case was …
- en utvärdering av marknadsföringsstrategier
… legat som grund för studien; Interaktiv kommunikation, Involvement theory, Service Value Chain, Grönroos-Gummesons kvalitetsmodell samt Marketing Mix. Genom dessa teorier kan man få en bild av hur graden av involvering påverkar konsumenternas köpbeteende, effekterna av …
… mix, it is also required a bigger focus on the personnel. Trained and service aimed employees are service companies' intangible assets and they become more important. Globalisation and internationalisation has however contributed to that the labor market has become more open …
En studie om hur mäklare använder sociala medier
This is a study about how realtors or estate agents market their services in social media. Social media is an upcoming channel in marketing and is becoming more important every day. The user generated content on internet is a new way of communication where companies don’t have …
En kvalitativ studie av möjliga konkurrensstrategier och hur kommande förändringar påverkar konkurrensen på revisionsmarknaden
… starts with a short description of competition, the audit market, professional service firms and the upcoming change of mandatory audit. The chapter contains the classic competition strategies, price, differentiation and cost leadership, but also an alternative strategy …
The purpose of this thesis was to describe how service producing IT- companies handles their internal marketing. We wanted to understand how management deal with internal marketing activities and how different companies create a working environment to encourage employees to …
… actors have been analyzed up on theories on loyalty, relationship marketing, service marketing, quality and involvement . The conclusion of the essay is that it is possible for small estate agencies to compeed with larger Internet based agencies by building loyal relationships …
En fallstudie om Scandinavian Airlines kundrelationer
… the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their customers individually. The airline …
… this thesis important. Under the assumption that apps can be regarded as a service, traditional service marketing theories have been applied with the research goal to map existing business models, evaluate revenue potential and understand best practices of marketing techniques …
säljprocessen inom ett internationellt företag
… ways of attracting Swedish companies to South Africa and sell the services of the Organisation to these same companies (defined as the sales process in this report) by analysing how similar international service companies do the same. A benchmarking process has been conducted …
… major change in academic libraries. The library must focus on customising the service to meet user needs in order to compete with other actors on the market. This situation entails the need for a marketing and management approach in library organisations. Linda Ashcroft has in …
… movies as a secondary selling. The substitute is of most part Internet based services from where you can watch movie online or download film legally as well as illegally. These different sorts of new competitors or substitutes become a big threat on the traditional rental movie …
en unik tjänst
… study have been relationship, marketing communication, image, branding and service management.
ett effektivt marknadsföringsverktyg? : en studie om bloggen som IT-strategi
… Business Concept, Branding, Total Communication Theory, Word-of-mouth/web and Service Profit Chain. Empiric: The empiric will consist of the results from the survey. Results: The result shows that the blog is effective as an information technology strategy however the companies …
… relatedto them, for example product presentation and different kinds of services. Theprimary aim of our literature review was to formulate our research questions but it hasalso provided us with concepts and models for the structuring of our findings.We started our study by …
