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… also concerned with the customers and their experiences of the quality of the services offered by the public libraries of Kalmar and Trollhättan, including the customers' perceptions of the operative marketing, and finally if there was a connection between marketing and …
… of our interviews, puts the relationship between the librarys information services and users in the marketing context. Our study shows that the service organisations usually do not have any official documents or plans for their marketing strategies, even though they carry out …
En fallstudie av reklambyråer
… to the information society of today has led to an increase in goods, services and information technology. It has also affected the way that organizations are formed and shown that organizations transform more and more into networks. This has left an impact on the concept of …
En studie kring vad som händer när marknadsföringen kliver in i sociala forum på Internet
The social network services (SNS) on the Internet are becoming more common, and are starting to have a higher range of users, which is affecting Internet marketing. We (the authors) have a feeling that a growing online marketing within social networks could interrupt the order …
en fallstudie om svenska universitets och högskolors marknadskommunikation
… life and being a student, rather than marketing the university’s core service: education. The results suggest further that universities should use channels that enable interaction. However, universities should also use channels that have the capacity to create awareness of the …
… tool for branding. Green marketing is the process of selling products or services through the use of their environmental benefits in marketing. Customers today are skeptical concerning green marketing. This is because companies in the 1990s, claimed that they were selling …
… concerned themselves with money transactionsand marketing of specific services and/or products. Relationship marketing theories, onthe other hand, focus more on the relationship between the customer and the companythat produces the product or service. These two parties are seen …
? en kvantitativ och kvalitativ studie i hur Sveriges största annonsörer använder sociala medier och Real-Time Marketing.
… that the second and third most frequent updates were advertising and customer service. The results of the qualitative analyses show that companies adapt their semiotics to a more informal use of language, but fail to engage in dialogs and to stimulate their audience to increased …
… utifrån litteraturområdena; marketing management, relationship marketing och service management. Inom litteraturområdet marketing management utgår vi från grundläggande värdekedjeteorier. Därefter utökar vi området med teorier bland annat avseende adoption och risk vid lansering …
ett arbete om rollförändring och öppenhet på webben
This study focuses on the transfer between a product-oriented to a service-oriented perspective regarding marketing activities in companies due to the development of information technology. It illustrates how this very transfer has been, and can be, contemplated through the eyes …
In the digital era, new services have entered the public libraries, like seeking information on the Internet, in databases, newspapers online etc. But many citizens do not know that these services exist. The libraries have a democratic responsibility to inform about them. In the …
… in a world of change, amongst these aspects are how does companies work with service management and is there a need to constant renewal of the servicescape? Is marketing in a recession more accurate when companies no longer can be ”fat and lazy” but instead have to cut expenses …
Utvecklingen av en mobilapplikation
… started up 1996 in Boston, Massachusetts, and the first in Sweden to offer services in search marketing after establishing themselves on the Swedish market the following year. iProspect can be found in the södermalm office in south central Stockholm. They are a comprehensive …
? En studie utifrån Radi Medical Systems webbplats för kundutbildning
… asked are: What kinds of visions does the company have for the site? Which services are offered to the customers through the site? How do the customers experience these sInervices? Material/Method: Information from interviews with representatives from Radi Medical Systems and …
Artotekets förutsättningar att lyckas på marknaden
… We were curious if Artotekets potential clients were interested in using the service that Artoteket offers. For this study we have interviewed ten companies that Artoteket sees as potential clients. By examining Internet and finding information about how art has been marketed …
