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… is to examine the methods public libraries can use in order to market youth services. It is also a chance to evaluate an untested marketing model adapted to public libraries. Young people are one of the most difficult groups to attract to the library and thus librarians need …
This master thesis concerns the subject of a reference service named Book-a-librarian. The service makes it possible for the library-user to indulge in a subject with the help of a librarian after having made an appointment in advance. The main purpose of this thesis is to study …
a literature review of marketing strategies and mango production in Kenya
… weak infrastructure emphasizes the needs for new solutions. Like cell phone services, which is an example of new solutions adjusted for the poor that works as a BOP strategy. Increased and improved education and knowledge for the farmers are essential factors for rural …
… level of attraction so that the customer selects the particular product/service over another. Furthermore, each offer must exceed the expectations of the visitors to an event, so they feel that the event is something "extraordinary". We have chosen to study how LHC (Linkoping …
… curve, the buying process, the agent's role, word-of-mouth and marketing of services and products company. In this essay, the authors investigated four tour operators and one traditional travel agency and everyone is placed in Stockholm. The authors has choosed to investigate …
… för att skapa differentiering och påverkan är genom valet av tre faktorer; service, sortiment och människor. Det som skiljer företagens marknadsföringsstrategier åt är valet av informationskanaler i marknadskommunikationen, organisationens uppbyggnad samt varumärkena som ingår i …
… at the user’s needs, wants and demands instead of the library collections and services. The method used is qualitative case study: semi-structured interviews with the library staff (librarians, assistants and a library manager), observation of the public library’s physical …
… they should attached the same great importance of the product message and the service message which will lead to the most effectivemessage; ”Word of mouth”. Gina Tricot needs to focus more on the interaction between customer and company, for example they could introduce a …
Den interna marknadsföringens roll i att trovärdigt förmedla miljöarbete
… has been given higher priority and the trend continues to extend. A green marketing strategi has proven profitable if the company achieve a high credibility. Problem definition: What factors are important for hotel companies to attain long term business survival trough a green …
… Matrix. The theory is based on planned elements that make up a product or service offered the market. We have used our own interpretation of the theories to analyse our material. Our main method has been a web-based questionnaire, the questionnaire was sent to 523 librarians …
En fallstudie av Broby bibliotek
… as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian Gronroos theory of marketing in the service industry also has been used. A case study of the public library in Broby was made to illustrate how the public libraries? …
… resources. The literature also discusses management of electronic library services. The survey shows that web-sites, information desks and education are mostly used to inform the users about e-journals. These are very important marketing channels for the Libraries. Libraries …
Ett effektivt verktyg för folkbibliotek?
… more personal connection to increase user satisfaction and foster the use of services, among both users and potential users. One way to achieve this is to make use of all the emotional elements of a product or a service. This make the user perceive the service more as an …
… so that it better suits the environment in which libraries and information services operate.The marketing activities at the two libraries are investigated through observations of the exterior and interior of the libraries, the libraries´ exposure of media and advertising in the …
utmaningar och åtgärder.
… of the present qualitative study is to create knowledge about librarydigital services and their marketing to patrons with disabilities in Armenia, on theexample of the National Library of Armenia, as well as, to discover opinions of theNLA librarians and patrons with …
