126 uppsatser · sida 1 av 9
Intern varumärkesuppbyggnad på Nordiska Kompaniet
Purpose: The purpose of this study is to examine how a company with a single brand is perceived as uniform, as well as how they use internal brand building to reconcile various competing actors within one brand. Furthermore the aim is to examine how staff, through internal brand …
The topic of our thesis is Packaging Design as a Brand Building Tool and we are presenting the Scandinavian perspective. We found the topic interesting because, from a theoretical point of view, we identified a scarcity in research focusing on packaging design as a brand …
Läraryrket ur ett genusperspektiv 1920?1960-tal
… HT 2011. Authors : Grunér, Linus and Malm, Ludwig Tutor: Pia Lindell Title: Brand building and creating relationships ? A study of a small business in the B2B market Keywords: Brand building, business relationships, SME, B2B. Problem: How does a small business in the B2B market …
Värdering av förvaltningsfastigheter till anskaffningsvärde eller verkligt värde?
… HT 2011. Authors : Grunér, Linus and Malm, Ludwig Tutor: Pia Lindell Title: Brand building and creating relationships ? A study of a small business in the B2B market Keywords: Brand building, business relationships, SME, B2B. Problem: How does a small business in the B2B market …
En studie om ett litet företag på B2B-marknaden
… HT 2011. Authors : Grunér, Linus and Malm, Ludwig Tutor: Pia Lindell Title: Brand building and creating relationships ? A study of a small business in the B2B market Keywords: Brand building, business relationships, SME, B2B. Problem: How does a small business in the B2B market …
… att de inte försöker skapa en snabb lösning för en kortsiktig ökad lönsamhet.A brand is a large part of a successful company’s strategy, and it is vital to protect and maintain the value of the brand. To create and develop a brand, the company needs a coherent strategy for which …
Finns det det ett samband mellan ledarens agerande i företaget och varumärkets styrka?
The competition between brands on a market has led to a differentiation of the product range and the brands shape is more and more important to take consideration to. As a company and as a leader, you must understand the importance of working with a brand building-process int he …
… employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company’s marketing communication to choose their brand even if the pharmacy …
En fallstudie av Ferrosans varumärkeskommunikationsstrategi
… employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company’s marketing communication to choose their brand even if the pharmacy …
… teorier i vetenskapliga artiklar som behandlar ämnen så som ”online branding” och ”online Visual Merchandising”. Tillsammans har teorierna gett oss en bra och översiktlig bild av vår problemställnings bakomliggande omständigheter.Vi har genomfört en fallstudie där det empiriska …
”Kall hjärna, varmt hjärta och rena händer”
… Tobias Nilsson & Vedad Ljeljak Swedish title: A case of a football club’s brand. En fallstudie om en fotbollsklubbs varumärke, ”Kall hjärna, varmt hjärta och rena händer” Abstract Purpose The purpose of our study is to understand brand building of a Swedish professional football …
En studie av vilka faktorer ett mikroföretag kan använda vid uppbyggandet av sitt varumärke.
The purpose with this essay is to study how a micro enterprise builds a brand. This because the current situation makes it difficult to stand out from the vast amount of marketing messages available in the market without having an extensive marketing campaign. Small companies do …
En fallstudie av WeAretheSuperlativeConspiracys användning av Weactivists i varumärkesbyggande syfte
This study has a focus on brand building and brand identity. The overall idea of the study is to examine the Swedish clothing company WeAretheSuperlativeConspiracys brand building tactics and activities. WeAretheSuperlativeConspiracys, or WeSC, is a company that produces and …
En medveten variabel i företagets varumärkesstrategi? En jämförande studie av två svenska företag.
… and economical borders, the importance of the company’s intangible asset, its brand, is gaining importance as a differentiating factor. Building a strong brand and the emphasis on strategic brand management is something that before was given less attention in firms but today we …
<em>En kvalitativ studie om fyra ledare och deras uppfattning om sina personliga varumärken samt betydelsen varumärkena har för mervärdet i deras företags varumärken.</em>
The personal brand derives from the marketing brand, and argues that a person can take control over other people’s perceptions about him or her. The personal brand can benefit the person but it can also give advantages to his or her company. The interest in, and the purpose of …
