126 uppsatser · sida 5 av 9
-The paradox of service quality assurance in Sharing Economy businesses
… aspects such as quality assurance. Many SE businesses are building their brands as service companies and are therefore marketing themselfs as such. This despite the fact that these companies merely are enabling, and capitalizing on, individuals to connect. Hence, the SE …
… more common elements in cities. In many cases, they are the result of city branding, which means choosing a city image and dealing with it like a brand to profile and compete against other cities. This essay study what impact on and roll in urban planning the trend might have …
en fallstudie om hur småföretag skapar värde genom sitt företagsnamn
… intended to examine how small enterprises within the retail industry work with brand building of their corporate name. More specifically it intended to examine how they do to choose corporate name and corporate logotype, and how they work to create a desired corporate image. A …
strategiska konkurrensmedel och utvidgning?
… purpose with this essay was to examine and bring a deeper comprehension about brands as a phenomenon. We also wanted to study if strong brands could develop in to strategic competition means and by that expand their market range. To do this we used a qualitative method. We …
En fallstudie om Skanska
… as a marketing instrument, and how it can be used as a tool to facilitate brandbuilding and improve relationships. We have come to the understanding that Event Marketing is in the course of constant development. It seems like Event Marketing as a marketing tool is starting to …
En kvalitativ studie av Norrmejeriers visuella kommunikation
… required and communication is a big contributing element for building strong brands. In the north of Sweden, Norrmejerier is one of the big actors with dominance on the dairy factor market. Through making milk products that lands in the consumers refridgerators, they are not …
med fokus på marknadsföringsaspekter
… managed to penetrate a competitive market which is still under expansion.These brands are popular and maintain a high standard. Boomerang and Vagabond are twoSwedish companies which not only managed to penetrate the Swedish market, but also aninternational market. These are two …
En uppsats om varumärken och fotboll i en föränderlig värld
The purpose of this essay is to analyse and understand how branding can take place in a football organisation. Football clubs have for a long time been seen as non-profit organisations but since money have become a main factor also in football these days the organisations are …
En studie i hur konsumenten uppfattar varumärkesidentitet i det nya medielandskapet
… Communicating identity at every level - a study of how consumers perceive the brand identity in the new media landscape. Background The new media landscape has created new opportunities for companies to interact and communicate with the market. Even if this means increased …
En studie av Expanders kommunikation och varumärke
… for all businesses, especially in B2B. The construction and maintenance of a brand plays just like the communication a very important part. These parts also have a lot to common and affect each other in a large extent. One problem that may occur in many companies is the failure …
Planelement med pelar-balksystem och volymelement med regelsystem
… planlösningen, våningsantal, stomstabilisering och funktionskrav som brand, fukt och akustik. Målet med examensarbetet är att jämföra två olika trästomsystem och byggmetoder. Jämförelser kommer att genomföras ur ett tekniskt perspektiv för att kunna fastställa vilket …
… visitors can make comments and investigate what others are writing about the brand and form their own opinion. The purpose of this study is to explain the potential advantages and disadvantages for organizations in vulnerable industries with a focus on insurance companies who …
… how teachers and school staffin grades 7-9 navigate between relationship-building work and the maintenance of authority.By studying interactions in both classrooms and informal environments, such as corridors andcommon areas, the study highlights how these dimensions take shape …
… Swedish market. With a successful product Aquavilla will also acquire a strong brand and reach out to customers even easier. The report will cover 3 different framing system that we have reviewed and compared. We have listed the different system's pros and cons, and we have put …
… timber structure, a heavier concrete structure and a sandwich wall of the brand Weber Leca. The report covers various aspects such as air flow, wall thickness, the risks associated with the construction, U-value, thermal bridges, power consumption, price, and assembly costs. The …
