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En studie om kompetenser och förutsättningar för nyexaminerade lärare i Sverige och Australien
… service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses. A brand can have many different functions, which will simplify a customer's decision making process in selecting a service …
… service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses. A brand can have many different functions, which will simplify a customer's decision making process in selecting a service …
… Jönköping with whom further cooperation has been hold. The aim is to compare building methods and building materials in Sweden, Finland and Germany for further inspiration for Peab’s own market. Background The development of the construction industry develops new materials and …
En studie av skillnaden i lönsamhet mellan starka och svaga varumärken
It is a common view that companies should focus on building brands to increase profitability and stabilize cash flows. However, building and keeping brands alive is costly. Many firms spend large sums on branding only because they are supposed to, without knowing if they will …
En studie om små och medelstora företag i den svenska modebranschen
… do not follow the rapid developments in society and focus on building strong brands and relationships, they will have problems with surviving in the long run. Problem definition: Which communicative factors are important in the choice of brand strategy to create a long-term …
En kvantitativ undersökning kring hur varumärket Hollister jobbar med kommunikation för att stärka sitt varumärke.
The purpose of the case study is to research whether the brand Hollister can establish themselves to their target audience working with communication. To achieve the goal with the study, the following theories has been applied: brand building, visual communication, two-way …
En beskrivning av de kritiska variablerna vid byggandet av en varumärkesidentitet.
This essay in how to create a brand identity is a result of a case study of the Spanish mobilephone company Xfera and their new brand ”Yoigo”. Our object was to identify the critical variables in the process of building a brand identity. To achieve this we collected data about …
en kvantitativ studie av Gevalias reklamfilmer över tid
Title: Brand evolving in identity shaping TV commercial ” a quantitative study of Gevalias commercial movies over time. (Varumärkesutveckling i identitetsskapande tv-reklam ” en kvantitativ studie av Gevalias reklamfilmer över tid) Number of pages: 35 Author: Julia Garellick …
Skapande av varumärkeskapital för företag verksamma inom en marknad för snabbrörliga konsumentvaror
Varumärkeskapital är det mervärde som ett varumärke ger en produkt i förhållande till om varumärket inte funnits på produkten. Konsumentbaserat varumärkeskapital innebär vidare att det är i konsumentens medvetande som varumärkeskapitalet existerar. Snabbrörliga konsumentvaror …
… a risk analyse tool for measuring the fire safety level in Cultural Heritage buildings of Visby, Gotland. In 1995 Visby were taken into the Unesco:s World Heritage List with the explanation ”Visby is an outstanding example of a Northern European walled Hanseatic town which has …
Ett examensarbete om akustik- och brandkrav samt en jämförelse av energi- och fuktaspekter
Title: Kvarteret Tvättstugan, an apartment building with massive wood construction. A thesis about acoustic and fire requirements and a comparison of energy and moisture aspects. Earlier restrictions in the Swedish legislation have resulted that only a small percentage of the …
6 små livsmedelsförädlande företag i Mälardalen
… lead us into this report, current issues. The issues are related to marketing, brand building and the importance of developing a stable network. The study aims to investigate how small businesses operate in rural areas are experiencing the possibilities of support from various …
… of servicescapes in the hotel industry and its role when building a brand. Further, the aim is to put forward how Management in this sector strategically utilizes the location to manage the staff in order to help build a strong lasting brand. To fulfill our purpose we have …
Fyra värmländska varumärken och deras koppling till regionen
… how four companies in Värmland, Sweden, are working strategically with their brands. This is a qualitative method in which we have used a combination of interviews and literature review in order to investigate the link between brands and the Karlstad region. Even though there is …
En studie om varumärkeskulten Apple och dess passionerade och lojala konsumenter
… is known for their loyal and passionate followers. This study focuses on the brand communities and brand loyalty that is frequently seen among Apple customers. It focuses on the factors that create an apparent deep-set loyalty and passion towards their computers among Mac-users …
