126 uppsatser · sida 2 av 9
… Ett Varumärke, En uppfattning? Problem: When it comes to building a strong brand it is important that their brand identity, which means how they want to be perceived coincide with how their customers sees them (Melin 1999). Purpose: The purpose of this thesis has been to find …
… processen urmärkesinnehavarens perspektiv samt forskning kring online branding.Studiens resultat bekräftar att modevarumärken inte arbetar efter tydliga mål eller strategierkring sitt varumärkesbyggande, vilket beror på begränsade resurser vad gäller tid, personaloch ekonomi …
En studie om hur en riktad varumärkesutvidgning påverkar feedbackeffekten i ett EMVs olika målgrupper
THE ROLE OF TARGET GROUPS IN FEEDBACK EFFECTSBrand extension is one of the most commonly used brand strategies since it reduces some of the risks involved in introducing a completely new brand. There are, however, several challenges associated with brand extensions. One of these …
A Managerial Perspective on Strong B2B Brands
Kevin Roberts has extended the comprehension of strong consumer brands to a higher level where loyalty beyond reason is established. He calls this new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the …
… it’s not.Our aim with this study is to determine whether or not vintage is a brand. We start fromthe consumer’s perspective when we examine the status and image as vintage received byconsumers. Later we compare the image of vintage with theories about brands and brandbuilding …
en fallstudie på festivaler
The purpose of this thesis was to illuminate how festivals are building their brand. We aimed to investigate how festivals build their brand equity and how they use their web site as a brand-building tool. In order to understand the brand-building process within festivals, a …
… safety in small buildings. More than 6000 homes burn in Sweden every year (Brandskyddsföreningen, 2012c). The devastation and the costs are usually very high. This report examines possible measures to reduce both personal injuries and economic losses resulting from house fires …
med en trend som hävstång
The aim of our thesis is to study and analyze the components and features a brand should have to provide a solid foundation for brand building. Furthermore, we show how brands can make use of trends in a brand establishment. This paper is written from a qualitative approach …
ett projekt i att ena ett företag och dess verksamheter
The purpose of this report is to develop a visual identity and a brand book for the company Yakobs Ram & Reklam (Yakobs Frame and Advertising). To answer the question of how a brand book should be designed for a company that manage several businesses within one brand a …
-personliga varumärken som ansökningsstrategi-
… employment process. The strategy explored in this thesis is called personal branding. We believe that by building a strong personal brand you can increase the possibilities to influence the decisions of those responsible for recruitments in our society. The question we ask …
… and knowledge of issues affecting the redevelopment of older office buildings to housing. The rising demand for housing in recent years has resulted in a need and an increase in cost housing projects. The need has led property owners wanting to build old office buildings to …
The purpose of this thesis was to illuminate how companies work with their brand identity and particularly how it is applied in their positioning. The empirical data has been collected through interviews with two companies in Sweden working with brand identity as a stated …
… fashion and design sector and the emanating criteria for finding the ideal co-branding partner in order to use co-branding as a strategic brand activation tool. Methodology: Multiple Case Study Theoretical perspective: Brand Building and Brand Activation, Relationship Marketing …
lönsamhetsbedömning av bolagets distributionskanaler
Östgöta Brandstodsbolag started its insurance business in 1841 and is today a part of Länsförsäkringsgruppen, which consists of 24 independent and locally anchored county insurance companies. The local concept is a condition for the county insurance (länsförsäkring) idea, which …
När annonsering bygger lojalitet
… thesis in Marketing, (15 Swedish credits) Spring 2014. Keywords: Retargeting, branding Question: In branding, how should small e-enterprises work with retargeting? Purpose: The purpose with this essay was to identify how retargeting should be used in small e-enterprises when …
