126 uppsatser · sida 4 av 9
en jämförelse studie
… som finns inom industrin, skall dimensioneras för att tillfredsställande brandskydd ska uppnås. Detta resulterar i att analytisk dimensionering (dimensionering baserad på uträkningar till skillnad mot förenklad dimensionering vilken i princip följer de allmänna råden) som regel …
… are daily exposed to a large amount of different kinds of advertising. The brand has an important role in this context. The brand acts as an identity platform, giving the company an opportunity to stand out on the market. Successful marketing communication gives competitive …
… My study demonstrates organizational identity as an important factor in brand management. Building a strong brand identity will motivate, guide and enable organizational members to act in accordance to the brand promise and thus provide power and content to the brand. The …
… In the result from the interviews it shows that the two farmers with brand new workshops in free-standing buildings is very happy with both shop size (length, width and height) and the indoor design. These two buildings where kept warm all the time, either with water based floor …
… In the result from the interviews it shows that the two farmers with brand new workshops in free-standing buildings is very happy with both shop size (length, width and height) and the indoor design. These two buildings where kept warm all the time, either with water based floor …
… in our minds. Companies spend a tremendous amount of money on building strong brands. It is not just about making us aware of their logo, today it’s more about giving the brand a ”soul” and to load it with different values. Due to today’s globalization there is also interesting …
The paper investigates the role of packaging within brand management of FMCG food companies and their attitude towards packaging. This study enhances the understanding of how FMCG food companies actually work and strive to work with packaging.
En studie av Uppsala kommun och Tierps kommuns användande av sociala medier
Title: Brand evolving in identity shaping TV commercial ” a quantitative study of Gevalias commercial movies over time. (Varumärkesutveckling i identitetsskapande tv-reklam ” en kvantitativ studie av Gevalias reklamfilmer över tid) Number of pages: 35 Author: Julia Garellick …
Risker och Möjligheter med Co-Branding
The essay deals with the subject about branding and the communicative process that entails between businesses and consumers. The purpose of this paper is to increase understanding of the opportunities and risks of brand building through sponsorship and Co-Branding. This …
Som en följd av globaliseringen, har antalet aktörer inom den textila sektorn ökat drastiskt. På så vis har konkurrensen mellan företag hårdnat och varumärket har utvecklats till ett viktigt konkurrensmedel. Nyetablerade företag har numera svårt att skapa en långvarig position …
En fallstudie av varumärket Hollister
This study aims to describe how a company behind a well-established brand in the fashion industry has strategically chosen to communicate with their target market. Interviews with four individuals in different positions within the company have generated qualitative data, which …
… you can understand how you can build up your communication systems.The Swedish brand Salming Underwear is currently undergoing a restructuring of the company and wishes to revive their business. The target group they selected from the beginning is no longer consistent with their …
… of this study showed that Native Advertising provides some benefits to the brand owner, particularly higher purchase intent. As for the media; the observer perception is affected negatively towards it when it present a Native ad, and the credibility decreases. Native Advertising …
The paper investigates the role of packaging within brand management of FMCG food companies and their attitude towards packaging. This study enhances the understanding of how FMCG food companies actually work and strive to work with packaging.
… it. They do however see that the preference that individuals form around the brand have a significant meaning. All of the companies that we interviewed state that they use both quantitative and qualitative measurements to find out what effect their activities in social media …
