En bostadsrättsförenings påverkan i kommunikation genom en Internetportal

Internet  has  given  possibilities  to  a  whole  new world within communication. Nowadays  the communication  inside organisations and companies  takes place  through  the Internet. The  idea  of  this paper  arose when one of  the  authors discussed  the  general  involvement of  the  tenant-owner?s association  in  the committee. Providing a new channel  for  communication  through a homepage  could  affect  the  attitude  of  the  tenants.  We  were  curious  of  what  effect  on communication  introducing a homepage would give. Also how you would  reach  the proposed effect, which is to increase the communication in the association. Through feasibility study we examined  the way of how the members communicated. After  the production of  the homepage we could see the effect of communication by having personal interviews.   Our  conclusion  is  that  the  communication  has  been  simplified  for members  and  for  the committee. Unfortunately not all members have used  the new  service,  this has been analysed. We  think  that  a  more  intensive  marketing  would  lead  to  more  interest.  The  user  must  be motivated and see the benefit of the product.


Alexander Ståhl Ali Akbari

Lärosäte och institution

Södertörns högskola/Institutionen för kommunikation, medier och it


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