ABSTRACTThe privatization of pharmacies in Sweden took place in 2009, in part with higher availability of medicines as justification. For a good adherence, the patients needs a good availability of medicines from pharmacies. The aim of the study was that two years after the Pharmacy reform study older people?s opinions on drug supply and Pharmacy services, and which Pharmacy chains they know about and use. The method used was a quantitative cross-sectional study and was conducted using questionnaires.

ABSTRACTThe privatization of pharmacies in Sweden took place in 2009, in part with higher availability of medicines as justification. For a good adherence, the patients needs a good availability of medicines from pharmacies. The aim of the study was that two years after the Pharmacy reform study older people?s opinions on drug supply and Pharmacy services, and which Pharmacy chains they know about and use. The method used was a quantitative cross-sectional study and was conducted using questionnaires.

After the deregulation of the Swedish Pharmacy market customers can be lost due to stock-outs. Optimization of Pharmacy inventory levels has thus become increasingly important. To minimize inventory costs while considering the cost of shortages the latter must be estimated. However, the shortage cost is very difficult to compute. Thus, the aim of this paper is to estimate the Pharmacy-specific shortage cost parameter and its relation to other inventory costs.

The purpose was to create differentiation concepts due to the upcoming deregulation of the Swedish Pharmacy monopoly. Apart from the theory, the study is based on interviews with Pharmacy customers and experiences from former Pharmacy market deregulations in some of the other Scandinavian countries. The result shows that a differentiation concept that could work in a shorter perspective is a low service quality but with lower prices and a unique location. In a longer perspective it seems like the concept should change to a more service orientated differentiation concept with a variation of high quality services to gain competitive advantage..

Research Question: Does the Pharmacy market seem to change in accordance with the goals stipulated by the government due to the reregulation?This leads to the following sub-questions:Does it seem like the availability of medical drugs for consumers increase?Does it seem like service for consumers get enhanced?Does it seem like the supply of services for consumers increase?Does it seem like the costs of medical drugs are maintained?Purpose: The purpose of this study is to evaluate if the trends resulting from the reregulation of the Pharmacy monopoly correspond to the goals stipulated by the government.The purpose is furthermore to compare the reregulation of other Swedish markets and the reregulation of the Pharmacy market in other Nordic countries in order to heed their lessons.Method: This study uses method triangulation, with a questionnaire directed to Pharmacy customers forming the quantitative basis and interviews with specialists regarding the Pharmacy market, forming the qualitative. The study also draws heavily on historic data regarding reregulation of Swedish markets and reregulation of the Pharmacy market in other Nordic countries.Conclusions:Availability of medical drugs has increased and will presumably continue to do so. Service quality has increased somewhat and will presumably continue to do so.Supply of services has increased and it will presumably continue to do so.The cost of medical drugs will only increase if it is required in order to satisfy the other goals.  .

The aim of this thesis is, from a business perspective, to examine how the Pharmacy chain Medstop is working with their positioning in order to achieve competitiveness in the re-regulated Pharmacy market. This is studied through a theoretical framework that demonstrates five forces that affects the competitiveness in an industry, the five-force model by Michael Porter.The thesis is a qualitative case study where data collection was done through interviews, literature, articles, websites and internal information from Medstop. The data was then complied into the theoretical perspective the authors have chosen for this paper, the five-force model by Michael Porter. This model was chosen because it gives a broad description of the competition a company faces by describing five different forces that affect the competition within a branch. The fact was collected on the basis of the marketing strategy positioning, and the essay is written from a business perspective.Our cunclusions are that the Pharmacy chain Medstop are in their initial positioning and has chosen to position itself on the basis of their core values; credibility, safety and security.

During the last years, the Pharmacy market undergone major changes. Re-regulation that has been done in 2009 meant that monopoly was unlocked for competition. In a market where firms offer equivalent products, increases the importance of delivery service as competitive tool to differentiate themselves among the crowd. This also applies to Pharmacy market where the supplies of goods in large way consist of equivalent products regardless of the company.This case study observes the importance of delivery service in terms of competitive tool on Pharmacy market by focusing on a company?s improvement in delivery service.

The Swedish Pharmacy market will be re-regulated in July 2009 which will present private actors with an opportunity to enter the market. Several risks and uncertainties are associated with such an entry. The purpose of this thesis is to increase the understanding of identification and management of risks and uncertainties associated with entering the Swedish Pharmacy market. We also intend to investigate similarities and differences in risk identification and risk management as well as create an understanding of the underlying reasons for these similarities and differences. Three companies interested in entering the market have been interviewed and the interviews were conducted with an open approach to avoid influencing the companies? answers.

Purpose: The aim of this study is to test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the Pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company?s marketing communication to choose their brand even if the Pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has built up a trust for their brand among the Pharmacy employees. H 4 Without building brand equity the marketing communication strategy for Ferrosan cannot increase their brand value and create loyalty.

Purpose: The aim of this study is to test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the Pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company?s marketing communication to choose their brand even if the Pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has built up a trust for their brand among the Pharmacy employees. H 4 Without building brand equity the marketing communication strategy for Ferrosan cannot increase their brand value and create loyalty. Methodology: The research method that was chosen is a detective argumentation that starts from theories and explain different parameters regarding the subject I am concentration on. It is a case study where the companies branding strategy towards pharmacies in Sweden is analyzed bys a mix of semi-structured interviews, documentation analysis and a quantitative research . Theoretical framework: The theoretical model that has been prepared gives me the possibility to analyze different parameters regarding branding that are important when building a brand in an new market.

This paper aims to provide a description of how knowledge can occur in Apoteket AB, anorganization that is operating on the Swedish Pharmacy market. The purpose of this paper isalso to describe how the organizational learning occurs in the organization, and how theoutcome of this learning can be stored in the organizational memory. This subject is ofinterest since Apoteket AB experience changes in their external environment in that they nolonger have monopoly to sell pharmaceuticals on the Swedish Pharmacy market. Earlierresearch claims that organizations need to develop new knowledge in order to take action, andthis development needs to be supported by the management within the organization.The collection of primary data was done by two qualitative interviews with employees withinthe organization of Apoteket AB.Our conclusions are that knowledge can occur in many forms, such as tacit and explicitknowledge. The vast majority of the knowledge within the organization is the information thatcan be found in the electronic database Aponet within Apoteket AB, and that is useful for theemployees in their daily work, and therefore is known as explicit knowledge.

Syftet med uppsatsen a?r att underso?ka hur lojala konsumenterna pa? apoteksmarknaden i Katrineholm a?r. Eventuella samband mellan ko?n och lojalitetstyp samt a?ldersgrupp och lojalitetstyp underso?ktes a?ven. Fo?r att uppna? syftet genomfo?rdes en kvantitativ underso?kning med hja?lp av enka?ter, da?r 240 svar samlades in.

Audience responese technology (ART) often called clickers are becoming more common, not only internationally but also at Swedish universities. No direct Swedish research has been identified, this is however a major area of research internationally. There is both research on clickers positive effect on study results and how students feel about using clickers. This study has taken a Swedish translated version of Cheesman, Winograd, and Wehrman?s (2010) survey to investigate how perception of clickers differ between students in Disciplinary Domain of Medicine and Pharmacy and Disciplinary Domain of Science and Technology.

I och med omregleringen på den svenska apoteksmarknaden så ställs svenska farmaceuter inför ett delvis nytt etiskt dilemma: valet mellan att se till patientens/kundens bästa, som en del av svensk hälso- och sjukvård, eller att se till arbetsgivarens intressen. Denna förändring i apotekskedjornas och farmaceuternas omvärld gjorde att flera intressenter i apoteksbranschen ville stärka apotekens och farmaceuternas roll som en del av hälso- och sjukvård. Således publicerade intressenter i apoteksbranschen, gemensamt, en etisk riktlinje ? svensk Good Pharmacy Practice. Samtidigt som riktlinjen innebar ett förslag på en lösning på ett problem så gav den också upphov till en osäkerhet för de enskilda apotekskedjorna; en osäkerhet som varje enskild organisation måste hantera.

The origin of the word ?communication? is the Latin word communicare, meaning to make common. The reason for our communication is to share thoughts, feelings and information, we want to affect and confirm.We are used to interpersonal communication, but even if we have had a lot of practice at it during our lives, we still find our selves facing misunderstandings and conflicts. The more people we meet during a day, the greater the chance is for interruptions in the communication.In Pharmacy practice, good communication is vital for the client?s health and quality of life.