Enligt det tja?nstelogiska synsa?ttet blir upplevelsen kring ett ko?p allt viktigare. Samtidigt a?r varuma?rket en viktig resurs i marknadsfo?ringsteori idag. Det saknas dock ett tydligt resonemang fo?r hur varuma?rket passar in i interaktionen mellan fo?retag och konsument.

Modern teori kring marknadsfo?ring har skiftat fokus fra?n en varudominerande logik gentemot en tja?nstedominerande da?r va?rdeskapande, och mer specifikt samskapandet av va?rde mellan producent och konsument a?r centrala byggstenar. Tidigare studier har presenterat praktiker som anva?ndare i varuma?rkescommunities anva?nder fo?r att skapa va?rde, ofta pa? fanbaserade communities da?r anva?ndarna a?r beundrare av ett specifikt varuma?rke. Denna uppsats syftar till att utro?na hur va?rdeskapandet fo?r konsumenten skapas pa? de internetbaserade communities da?r ba?de konsument och producent na?rvarar, och avviker da?rfo?r ifra?n rent fanbaserade och konsumentstyrda communities.

Fo?ra?ndrade konsumtionsmo?nster som ga?r fo?retagen fo?rbi kan i la?ngden visa sig o?desdigert och det a?r da?rfo?r viktigt att identifiera dessa fo?ra?ndringar och analysera vad de inneba?r fo?r de inblandade. I dataspelsbranschen har ett nytt konsumtionsmo?nster va?xt fram da?r ma?nniskor i allt sto?rre utstra?ckning intar en a?ska?darroll ista?llet fo?r att sja?lva delta i spelandet. Elektronisk sport eller e-sport som det har kommit att kallas lockar miljontals tittare va?rlden o?ver och har bo?rjat fa? en betydande roll inom dataspelsbranschen.

Studien tog avstamp i det senaste decenniets utveckling inom marknadsteori med avseende pa? samva?rdeskapande, tja?nstelogik och konsumenters resursintegrering. Efter att ha la?st forskningsartiklar och inla?gg i media om ett skifte i synen pa? konsumenters allt viktigare roll ville vi na?rmare studera hur den tar sig uttryck inom marknadskommunikation. Studiens syfte blev att bidra till den relativt outvecklade forskningen pa? omra?det och studera hur en fo?ra?ndrad konsumentroll tar sig uttryck i praktiken.

The field of work and employment is constantly undergoing changes. In order to help organizations to adjust to new conditions, different models for organizing have been developed. Many of these models are spread worldwide, due to the need for organizations to meet demands of flexibility and efficiency. In this study, a small number of models, which contains solutions of how to organize work in Human Resources, have been selected. The author and scientist Dave Ulrich, who has had a large influence on the development of the work in Human Resources, originally founded these models.The aim of this study was to examine how these models were functioning, in reference to the different departments of Human Resources labor within the township of Uppsala.

Denna uppsats behandlar den va?rdeskapande fo?rma?gan hos finansiell riskhantering ro?rande svenska fo?retags valutarisker. Fo?rfattarna finner ej ett tydligt positivt samband mellan anva?ndning av finansiell riskhantering och fo?retagsva?rde ma?tt som Tobin?s Q. Detta tyder pa? att finansiella marknader inte va?rderar arbete i syfte att minska den fo?retagsspecifika risken vilket sta?rker fundamentala ide?er inom portfo?ljteori men sta?r samtidigt i konflikt med flertalet empiriska underso?kningar genomfo?rde under de senaste tjugo a?ren..

The core process is responsible for internal business development and is the process that runs through the organization and the results which creates a value for the customer. Some research suggests that identification of the client's conscious or unconscious needs clarifying the so-called core process in the organization and operations can thus be more effective. The study aims to identify and analyze the experience of the core process within child health care. The method has been interviews with nine managers and 10 clinic nurses in a county. The results show a lack of knowledge regarding core process and process work.

The core process is responsible for internal business development and is the process that runs through the organization and the results which creates a value for the customer. Some research suggests that identification of the client's conscious or unconscious needs clarifying the so-called core process in the organization and operations can thus be more effective. The study aims to identify and analyze the experience of the core process within child health care. The method has been interviews with nine managers and 10 clinic nurses in a county. The results show a lack of knowledge regarding core process and process work.

The aim of this study is to examine the investment decision process for investments that arise due to strategic changes and are of strategic importance to the company. At the foundation of this study is the previous research in this area, done by King (1975) and Bower (1970), which examines the investment process on a more generic level. At the core is the investment decision process pertaining to Projekt X, an investment performed by NordiCorp. Having conducted a case study including six interviews with employees from various parts of the organization, combined with a large number of internal documents, the process regarding the investment decision was carefully illuminated. The results show that in many regards, this process follows the more generic investment process.

To implement an ERP-system is not an easy process. The success of the implementation depend on many different variables. The most important one is perhaps the requirement process, to define what the organization wants and expects from the system. In this study, the advantages of a process mapping are examined, in relation to the phase where the requirements are expressed in an ERP-implementation. The conclusion is that a process mapping generates an increased communication with the supplier of the ERP-system, hence the business knows their processes and thereby what they want from the system.

In this thesis we have examined why the establishment process of travel destination is essential for the tour operators and how the process can be influenced by different conditions. The thesis is written from the perspective of the tour operators and with the tour operator Ving as our case study, we have been able to create a picture of how the establishment process of travel destination may look like.We have chosen to deal with some different areas in this thesis that all are important for the creation of a holistic picture of the process. The overall segments listed in this thesis are the process itself, the tourist, marketing, the product creation and demand. By connecting our theoretical framework to the collected empirical data from our case study, we have analyzed the establishment process and drawn our conclusions..

The goal of this project was to make the requirement process at the Swedish Coastguard more effective. The first step to achieve this was done by locating bottle necks in the process with value stream mapping method. The result of this study showed that the biggest restriction in the requirement process was while examining older requirement documents to understand what elements were suitable for the particular project. This was followed by a study of literature, interviews and theory of Lean Production with the ambition to investigate how the requirement process was handled on other companies and how to improve the process on the Swedish coast guard. This led to a number of potential enhancements of the process which later was evaluated.

Networking is an important part, for organizations, in the recruitment process. This since the emergence of Internet networking has become more common and the organizations finds that networking is applied more frequently in the recruitment process. Organizations have noticed that networking often is a more cost efficient option compared to traditional recruitment. Since networking in the recruitment process has increased, we intend to investigate if and how it affects the composition of organizations. This thesis aims to examine networking in the recruiting process, and aims to make no differences between networking offline and online.

The goal of this project was to make the requirement process at the Swedish Coastguard more effective. The first step to achieve this was done by locating bottle necks in the process with value stream mapping method. The result of this study showed that the biggest restriction in the requirement process was while examining older requirement documents to understand what elements were suitable for the particular project. This was followed by a study of literature, interviews and theory of Lean Production with the ambition to investigate how the requirement process was handled on other companies and how to improve the process on the Swedish coast guard. This led to a number of potential enhancements of the process which later was evaluated. Requirements written by different people in different organizations were analyzed in order to sort out if there were some similarities? which could be used as standard elements in a future standardization of the process.

Denna studie behandlar begreppen process och produkt. Syftet är att genom ett hermeneutiskt perspektiv undersöka några bildlärares syn på begreppen process och produkt i bildundervisningen på högstadiet. Tidigare har fokus legat på elevers färdiga produkt men idag är bedömningen i bildämnet mer fokuserad på elevers process (Skolverket, 2012:3). Undersökningen genomfördes genom  kavlitativa intervjuer. Intervjufrågorna är förankrade i Lindströms (2002:4-5) process- och produktkriterier.