Purpose: The aim of this study is to test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company?s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has built up a trust for their brand among the pharmacy employees. H 4 Without building brand equity the marketing communication strategy for Ferrosan cannot increase their brand value and create loyalty. Methodology: The research method that was chosen is a detective argumentation that starts from theories and explain different parameters regarding the subject I am concentration on. It is a case study where the companies branding strategy towards pharmacies in Sweden is analyzed bys a mix of semi-structured interviews, documentation analysis and a quantitative research . Theoretical framework: The theoretical model that has been prepared gives me the possibility to analyze different parameters regarding branding that are important when building a brand in an new market.

This report is the final result of the master thesis that have been done at  Sharpman Engineering. Sharpman Engineering is a small development and manufacturing company that produces and make drawings for everything from heavy duty log raft to aids for disabled people. The purpose have been to make one concept that make it easy for elderly and people having problem with knee- and back problem to stand up from a sitting position. The final result will the company have for further investigations and use for a pre-serial production with the goal to produce a new working product.To get an overview of what is on the market have a comprehensive survey has been done, followed by a survey on patent. This patent survey are for no intrusion on existing patents should occur and give new ideas.

The aim of the study was to investigate how Parkinson?sdisease affects the individual?s ability to give feedback in face to faceinteraction with a significant other and how this affects the conversationalinteraction. The study applied a qualitative approach, using ConversationAnalysis and Activity based communication analysis with altogether fourdyads. The results showed that Parkinson?s disease may have an effect onthe ability to give feedback, shown in an atypical pattern of feedbackpreventing the fulfillment of individual goals in the interaction.

Problem: In society of today corporate competence is an important factor for survivor and development. IT is developing rapidly and can not be ignored by companies. Then need for people with IT-competence is conquent increasing. A survey of corporate IT-competence is therefore of interest for companies as well as for local authorities. To determine the IT competence within an organisation, this competence has to be measurable.

This study aims to analyse the Swedish Armed Forces website. Through a content analysis with a gender- and organisational culture perspective the study attempts to see how the Swedish Armed Forces portrays women and men. The Swedish Armed Forces is one of the strongest masculine gender coded organisations in our time. Distance caused by gender roles between women and men has been a problem within the organisation, and at the same time they have expectation?s from the society to alter these problems.

The aim of the study was to describe how patients experienced communication, treatment and costs at the dental hygienist program at Högskolan Kristianstad. The study was based on a questionnaire that was made at the patient clinic. The questionnaire was conducted by the treating dental hygienist student after the treatment. The questionnaire was answered in the waiting room. Collection of the material occurred during the month of March in 2009.

The aim of the literature review was to investigate how relatives to a person suffering from dementia, in institution, experienced the nursing hom staff and the relation to them. The study was based on eight scientific articles. The result gave thirteen themes, that showed that relatives experienced the nursing home staff having a hard work under pressure. They were nice but without knowledge. The relatives experienced that the nursing home staff didn´t see or hear them and gave no confidence.

The object for this study is a company developing and manufacturing vehicles for heavy transportation. The company distributes their products on a global market. Therefore the company is required to have efficient internal production development processes in order to successfully beat the competition. The purpose of this master thesis is to study how this particular company intends to implement their standardized theoretical product development process within their organization and how well it is done. We intend to identify and specify if the process has any unexploited capacity.

The students are usually eager to develop their mathematical learning. However, the Skolverket can see that this eagerness passes in the early years of school. A study shows that a varied mathematical education creates enthusiasm to learn, which can decrease the negative view of mathematics.The purpose of this study is to see how five pedagogues use laboratory mathematics, their approaches to laboratory mathematics as well as to find out their role in the laboratory education. The result of the study is based on interviews with the pedagogues, who are all teachers for students in year F-3. All of the pedagogues work in a laboratory way, but to different extents.The study shows that the pedagogues aim to make the mathematics as concrete and everyday as possible.

Background: Sweden is one of many countries which have a long history of immigration during the past decades. Each yearSweden receives numerous immigrants from different parts of the world, which has madeSweden to a multi-culture country.Aim: The aim was to describe nurses? experiences of encounters with patients from different cultures.Method: A literature-based study based on qualitative research, nine scientific articles were performed.Result: The analysis of the data resulted in four themes such as; insufficient communication, family members as a link to the patient, unfamiliar situation, and attentive to the patients? vulnerability with seven subthemes.Conclusion: For a well functioning encounter between nurse and patient from different cultures, a prerequisite is that the nurses establish a relationship based on good communication with the patient and relatives. This can prevent inequality, suffering based on lack of nursing, violation and misunderstandings..

In this final thesis, an existing method for analysis of chlorophenols (CP) in bottom sediments has been updated and adjusted for analysis of chlorophenols in soil. The covalent bonds between the chlorophenols and the soil matrix were broken through basic hydrolysis and the chlorophenols were then separated from the water phase through addition of sulphuric acid followed by ether extraction. The chromatography was improved through extractive acetylation of the chlorophenols.The updated method was then applied on soil samples from a contaminated area (a former sawmill in Hyttsjö, Östergötland, Sweden).The analyse was preformed by GC/MS with respect to 2-MonoCP, 4-MonoCP, 2,4-DiCP, 2,6-DiCP, 2,4,6-TriCP, 2,3,4,6-TetraCP and pentachlorophenol (PCP).Contamination of chlorophenols in nature can be explained by the former use of wood preservative chemicals based on chlorophenols. In the 1960s and the 1970s these chemicals were used in Sweden, but due to their toxicity they were banned by the Swedish government in 1978.In Hyttsjö a pentachlorophenol-based product named Santobrite was used for several years. The concentration of PCP in the soil samples from Hyttsjö varied from 0.2->1.8 ng/mg dry substance.

The goal of this Master thesis has on the one hand been to create a simulation environment for robots, where not only the simulations in this work can be performed, but also similar robot simulations, and on the other hand to study regulators that can increase the possibilities of rejecting disturbances on an industrial robot. The robot model used has three degrees of freedom, corresponding to the three main links on ABB:s IRB7600. The simulation environment is created using Matlab, Simulink, and Robotics Toolbox. It is constructed in a general way and can be used for simulations of other robot objects created in Robotics Toolbox. A gain scheduling is added to the LQ-regulator, where the feedback matrix is varied depending on the arm position in the workspace.

The leadership within healthcare is a constantly discussed subject. The discussion today is evolving around the physicians' lack of strive towards becoming managers within healthcare organizations. Furthermore the leadership that the nurse practice when becoming manager is on the other hand not discussed. The purpose of this study is to describe important factors of the leadership the nurse practice upon physicians in a healthcare organization as well as to explain why that is. To fulfill this purpose, we have used a qualitative case study research design including a private Swedish healthcare company.

Wavecraft AB develops medical equipment for heating of organic synthesises. The heating is done with microwaves, which improves the process in both speed and accuracy compared to the more traditional methods where heating elements are used. This report discusses the developement of an automatic lid mechanism for one of Wavecraft's product prototypes. The company assumes that the final product will be integrated by customers into fully automated systems, and the upgrade from a manually to an automatically controlled lid is therefore an important step in the product's developement process.The first stage och the project was an idea generation process. The ideas generated here were organized into five different concepts of which the best one was selected through the use of a concept matrix.

Introduction: Sleep disorders are an increasingly growing public health problem. InSweden, the last decade's increase in sleep problems was greatest among younger agegroups. Studies show association between the use of communication media and sleepinghabits. Objective: The aim is to map sleep habits and use of communication mediumamong adolescents and to study associations between them. Method: The study isbased on a previously collected survey data among high school students (18-21 years)from a coastal town in southern Sweden.