Sök:

Sökresultat:

598 Uppsatser om Strategic - Sida 15 av 40

En kommunikations hemlighet : En studie om externkommunikation inom en ideell organisation

My essey concern the non-profitable organization Ung företagsamhet and their extenal communication with collaborators. I have done three intervjues with three of Ung företagsamhets 24 district in Sweden, and these are Kalmar, Jönköping and Skåne. My qustions conserns their rethoric and Strategic communications channales, and the focus lies in their external communications with collaborators. I have also made a secondary data analysis about their media coverage and seen how they consciously works with it.Ung Företagsamhet is a non-profit organization that need good partnerships in order to survive financially. My analysis shows that the three different regions works variously with their external communication.

Rysk vilseledning - ett gammalt koncept i ny uniform?

The Russian operation on the Crimean peninsula has been referred to as a victory enabled by the operationalization of the concept of New Generation Warfare. According to some military theorists, this concept and its operationalization cannot be characterized in terms of the traditional wars waged up to this point. It is, however, also argued that this new generation of warfare is primarily a new approach to strategy, a new way of applying traditional methods to achieve political goals. The purpose of this study is to discern whether Russia employed Strategic deception in its operation in Crimea and if this is the case; what methods and principles were used and if these can be explained using a traditional view of deception. The application of theories on deception by Michael Dewar and Barton S.

Renomméets inverkan på företag i kriser: en fallstudie

The purpose of this thesis was to illuminate and create a deeper understanding of a reputation?s value during crisis in business environment. We aimed to investigate how companies and organizations build up their reputation to prevent crises and how reputation affects the outcomes of a crisis. The theoretical section is based on various scientific articles. A case study was conducted based on interviews with two respondents from two different companies and organizations.

Hantering av inköpsrisk vid svenska kafferosterier : när smaken får avgöra En studie av hur riskhantering kan integreras i inköpsprocessen

Background: The Strategic importance of purchasing departments is increasing, yet supply risks are rather uncharted. The procurement of coffee involves supply risks and the purchaser needs to be able to handle these to enable the roasting-house to produce coffee as specified. Purpose: To chart risks in connection with the procurement of coffee as well as the possibilities of handling these. The thesis also examines if general risk management theories are applicable on the supply risk present within Swedish roasting-houses and can become an integral partof the purchasing process. Method: A qualitative case study of the purchasing process of Swedish roasting- houses.

Pre-internationalisering : En fallstudie om beslutsfattare i små och medelstora företag och drivkrafterna mot en internationalisering

AbstractThis study is about describing the pre- internationalization phase and to studycompanies that are in this phase. We are trying to capture characteristics of decisionmakersin the pre- internationalization phase, to then compare the theoretical materialwith empirical material from case companies. Then in the final stages of the thesis, wewant to account for if we managed to answer our research questions. In the method, wegive a description of the approach selected in conjunction with the study. The study isqualitative and we used both primary and secondary data, with a deductive approach.The theory chapter will consider the most relevant theories that are related to the topic,which is internationalization, pre-internationalization, international entrepreneurship,and the psychology behind personalities, attitudes, and how these can affect theorganization's Strategic decisions.

Journalistikens inriktning och fokusering? -en kvantitativ innehållsanalys av pressens rapportering av fyra partiledares öppningsanförande

Before the general election 2006 all of the Swedish parties represented in the Parliament held their political party conference. At each political party conference, the leader for respectively party held their opening speech, a speech that was covered by the press. This essay deals with how the press covers these speeches. Analysing how the different speeches were covered by the press, some tendencies regarding how the press report could be visualised. In this comparison the ?quantitative content analysis? was used.

Är du privat eller offentlig? : En studie om vad som utmärker marknadskommunikationen i en privat respektive offentlig organisation.

The market communication in organisations is vital to manage the competition. Studies have shown the importance of market communication in both private and public organisations.Since the past decade market communication has been acknowledged as an instrument to provide the organisations target group with valid information.This thesis is a study about the differences in market communication between private and public organisations. To manage this we asked ourselves the question:?- What distinguish the market communication in a private respective a public organisation??We have done qualitative interviews to get the best result for our study. We have interviewed both types of organisations and our respondents have leading Strategic position in their organisations.Our research highlights important differences between private and public organisations in matter of tactics in market communication.In conclusion the result shows a great difference in how an organization is managing their communicative strategies all depending on if it is a private owned company or a public organisation..

Varumärket Sverige : En medveten variabel i företagets varumärkesstrategi? En jämförande studie av två svenska företag.

In these days of globalization, with a higher level of openness and interaction over geographical, cultural and economical borders, the importance of the company?s intangible asset, its brand, is gaining importance as a differentiating factor. Building a strong brand and the emphasis on Strategic brand management is something that before was given less attention in firms but today we can see a general increase in awareness and relative emphasis in the Strategic work of companies.Countries as brands: Is it possible to consider a nation or a country as a brand the same way you consider a product? Well, looking in to the subject it seems to be a rather complex matter and there are many questions to be asked and answer. Nations around the globe are indeed marketing and positioning themselves for several purposes.

Lokal näringspolitik som nationell angelägenhet : - en teoriprövande studie av implementeringsproblemet i en näringspolitisk kontext

This study aims at contributing to the studies of political implementation. The theory of implementation claims that local implementation that meets the demands of national policies is close to none existing. By examining the implementation of industrial policy in two Swedish municipalities that differs in location, prosperity and political believes I am putting the theory to the test. If the test were to show that the implementation is rather well executed in these two cases, where the risk of failure is great, the questions about whether the theory is valid or not will rise.By interviewing the two local government employees in charge of the work with industrial policy, and studying their Strategic documents I got my answers. This by looking at their work but also their attitudes towards the national policy in terms of understanding the policy, being able to work with it, and wanting to work with it.

Utvärdering av kommunalpolitikers informationsförsörjning: en informationsaudit i Härryda kommun.

Information is one of the organization's essential resources, and as such it needs Strategic management. The authors use the information audit, which was developed by Orna 1999 and Henczel 2000 as a tool to evaluate how well an organization's information activities connect to its mission, goals, and objectives, to evaluate the municipal politicians' information support in Härryda municipality. The decision situations met by politicians often are complex; they are ambiguous and unstructured, with a high level of uncertainty. Human information sources meet needs arising in this kind of decision situations best. Since most of the politicians work full-time besides being politicians, Härryda municipality has to substitute the human sources by textual ones composed of highly summarized information.

Styrning av konglomerat: en empirisk studie av hur Peter Näslund styr sin organisation

Dagens samhälle kännetecknas av specialisering och globalisering. Företag ska satsa sina resurser på det de är bra på, för att kunna konkurrera på världsmarknaden. Förr var det mer vanligt med företag som hade breda produktutbud. När ett företag går ett snäpp längre än så och inte bara breddar produktutbudet, utan också bildar flera differentierade företag inom företaget kallas detta för konglomerat. Vi har i denna studie studerat ett sådant företag som verkar i dagens samhälle och syftet var att beskriva hur ledaren i detta företag styr sitt konglomerat.

Finanskrisens inverkan på styrning av private equity-bolagens styrning av portföljbolagen: En fallstudie av Accent Equity Partners

Abstract: Private equity used to be synonymous with tremendous yields and rates of return. However, the private equity market trembled in 2008, due to the financial meltdown caused by the worldwide credit crisis. Considering the current low number of exits within the private equity industry, the purpose of this thesis is to examine if there has been any change in how private equity firms control their portfolio companies since the inception of the crisis. One private equity company and two portfolio companies have been studied. The case study is prepared from interviews with senior directors in the portfolio company and investment managers in the private equity firm.

Lyckade friskvårdssatsningar : vad är hemligheten?

The increasing health problems in our society have been lifted to the surface and debated for quite some time now. Even though the statistics of bad health somewhat have dropped, the problems still remain. Many companies are wrestling with this and are suffering from huge financial losses due to the costs of people frequently calling in sick for work. This has resulted in an increasingly high expansion of different types of preventive measures in order to avert health problems. But far from all companies reach these goals and it is there for of high value to study how important resources can be used in a more efficient way.The purpose of this study is to achieve a deeper understanding for Health promotive services in companies and to understand which influential factors are crucial in the process of reaching successful Strategic Health promotions.

Klimatanpassning av Ljungby stad mot översvämningar

Climate changing is a growing problem for many countries and communities over the world. The cities has a huge work to deal with in their reforcements of their cities to be resilient ones. This thesis makes an effort to investigate and illuminate some of the problem the cities has to solve related to flooding, hazards, erosions, rising sea levels and crotches. This thesis will help to find solutions that international and national efforts has produced and handed out to each other. A lot of communities are charing their excellent tools that works for them.

Klimatcertifiering av livsmedelsföretag : -  En kvalitativ studie om vad som får företag att anta klimatmärkningen och vad det innebär

This essay is a study of the motives and driving forces affecting how a food producer looks at, and incorporates, an environmental-labeling and its impact on their organization and strategy. Driving forces and motivations is an important part of a business strategy and impacts its content and its expression. Sustainability can be part of the overall company strategy but could also define the entire company. This study has shown that the main motive for working with eco-labelling is a genuine interest in issues concerning sustainability. This creates an opportunity for the company to communicate their environmental policies to their customers. For a company that works proactive and innovative with sustainability and climate issues, the new climate framework does not mean any major organizational or Strategic changes.When the framework is incorporated in the organization the farms need to be analyzed with a climate impact perspective. This essay shows that this process, together with tools developed to handle the framework, make change in the way dairy farmers think and how they relate to their daily work..

<- Föregående sida 15 Nästa sida ->