En kommunikations hemlighet
En studie om externkommunikation inom en ideell organisation
My essey concern the non-profitable organization Ung företagsamhet and their extenal communication with collaborators. I have done three intervjues with three of Ung företagsamhets 24 district in Sweden, and these are Kalmar, Jönköping and Skåne. My qustions conserns their rethoric and strategic communications channales, and the focus lies in their external communications with collaborators. I have also made a secondary data analysis about their media coverage and seen how they consciously works with it.Ung Företagsamhet is a non-profit organization that need good partnerships in order to survive financially. My analysis shows that the three different regions works variously with their external communication. All of the regions focus on targetgroups, but use different characteristics for attract them. The media coverge differs slightly from region to region, but the most common use of media channals is the newspaper.My theses came to the result that you can succed with different kind of communications, and that the main thing is to create a good relationship between you and your partner. My conclusion is also that regions must have the courage to try new forum to spread their message.