Pre-internationalisering
En fallstudie om beslutsfattare i små och medelstora företag och drivkrafterna mot en internationalisering
AbstractThis study is about describing the pre- internationalization phase and to studycompanies that are in this phase. We are trying to capture characteristics of decisionmakersin the pre- internationalization phase, to then compare the theoretical materialwith empirical material from case companies. Then in the final stages of the thesis, wewant to account for if we managed to answer our research questions. In the method, wegive a description of the approach selected in conjunction with the study. The study isqualitative and we used both primary and secondary data, with a deductive approach.The theory chapter will consider the most relevant theories that are related to the topic,which is internationalization, pre-internationalization, international entrepreneurship,and the psychology behind personalities, attitudes, and how these can affect theorganization's strategic decisions. In the empirical chapter, we outline the cases of thecompanies included in the study and also how they have responded to the designedinterview guide. We then analyze the empirical data and theory in the analytical chapterbefore we answer our research questions and offer our recommendations, as aconclusion of the study.