Thesis purpose: The purpose of this study is to investigate the interdependencies within the process of partner selection in the fashion and design sector and the emanating criteria for finding the ideal co-branding partner in order to use co-branding as a strategic brand activation tool. Methodology: Multiple Case Study Theoretical perspective: Brand Building and Brand Activation, Relationship Marketing, Strategic Alliances, Affinity Partnering, Co-Branding, Consumer-Brand Relationships Empirical data: Interviews with expert consultants and company representatives (adidas, BMW, BMW MINI, Diesel, H&M, Opel, Philips, Sharp, Volkswagen) Conclusion: Partner selection depends decisively on the different co-branding aims and incorporates the crucial step when using co-branding as a tool for strategic brand activation. The co-branding aim and the corresponding partner lead to various types of relationships, which, in this study, are anthropomorphized to connect the world of marketing and branding to real life. Fashion and design brands have proven to be particularly eligible as co-branding partners for brand activation due to their innovative and trend-oriented nature..

The thesis aims to analyze strategic, cultural and structural aspects of Grameen Bank and its micro-credit project, in order to identify key success factors. A case study was performed with an inductive and qualitative approach, using semi-structured interviews. The data was collected by field observations and interviews on site in Dhaka, Bangladesh and surrounding areas.The main conclusion is that the critical success factor of Grameen Bank is the relationship focus, guiding and aligning its strategy, culture and structure. Also, local offices have been observed to utilize practices not permitted by the bank?s management, ultimately increasing the organizational efficiency..

In the latest years the Swedish armed forces have gone from an armed force with conscripts to voluntary men and women. When the basic training is voluntarily may the question be if the new men and women have the same approach to Desirable competences and pedagogy that is used by their officers during their training. Desirable competences are a part of the model transformational leadership and are divided into task related competence, management competence, social competence and capacitate to cope with stress.To deal with this problem I have used questionnaires from conscripts and a new questionnaire made on voluntary recruits.I have compared the results in a case study method and it shows a positive progress from the recruits view how the officers use examples from the transformational leadership. The study shows that recruits want officers to make demands, motivate and inspire them. The recruits want to know the goal with the education and they want the officers to make demands on them..

Som ett verktyg för organisationer att möta en alltmer komplex omvärld och komplexa problem har Ronald A. Heifetz (1994) utvecklat Adaptive Leadership Theory. Syftet med föreliggande studie var att undersöka om Adaptive Leadership Theory kunde användas för att få en förståelse för varför kommunikationsproblem återkommer. Frågeställningen var; Kan det undersökta företagets återkommande kommunikationsproblem förklaras, utifrån Heifetz? (1994) teori, med att medarbetarna har identifierat och hanterat dem felaktigt? Data samlades in genom kvalitativa intervjuer på en svensk arbetsplats och analyserades enligt en induktiv tematisk analys.

SCA is the largest private owned forest owner in Sweden, with an ownership of 2 million hectares of productive forestland. To manage the planning of such large areas and to fit the traditional organization structure of a Swedish forest company, the planning approach is subdivided into three stages; strategic, tactical and operational. The strategic part, based on a statistic sample of stands, returns a harvest level estimate which should then be implemented at actual sites in the tactical part. This procedure can lead to incompatible solutions as the strategic solution is not necessarily possible to translate into actual sites in the tactical plan. The geographic aspect is important in tactical planning due to the large costs for moving equipment and maintenance of a large number of forest roads.

My essay is concerned with intercultural leadership and practical knowledge. The essay is about ethical dilemmas and the diversity of issues we face constantly at the preschool. In my story I examine the different views of knowledge and the opportunities to lead people in an intercultural way, and how they relate to each other. I start by looking at the ethical ideas that form the basis for our actions and our view of knowledge. Then, I examine how the practical wisdom guides the ethical dilemmas that arise at the preschool.

This study examines how management consulting firms work with business- and functional strategy and how these strategies are interrelated. More specifically we focus on business strategy (business unit level) and knowledge strategy (functional level) and whether these are aligned or not, i.e. whether strategic congruence exists.A number of recent studies have examined the importance of business strategy and knowledge strategy in management consulting firms separately, but few have pointed out the importance of the alignment between them. With this study we contribute to the strategic field of research with a model that describes how management consulting firms should work with their knowledge strategy given their business strategy. The model is developed through a synthesis between theories in the field of strategic congruence, business- and functional strategies and thereafter tested by an empirical case study of six management consulting firms.

The leadership within healthcare is a constantly discussed subject. The discussion today is evolving around the physicians' lack of strive towards becoming managers within healthcare organizations. Furthermore the leadership that the nurse practice when becoming manager is on the other hand not discussed. The purpose of this study is to describe important factors of the leadership the nurse practice upon physicians in a healthcare organization as well as to explain why that is. To fulfill this purpose, we have used a qualitative case study research design including a private Swedish healthcare company.

The effects of social media usage in a professional context, specifically the effects on social media usage in relation to leadership have been studied in order to determine weather or not usage can be productive for leadership in general. The study concludes that there are several benefits as well as drawbacks to leadership in using social media, but has yet to conclude weather productive or not. This study gives an overview of a relatively unexplored subject.Leadership in terms of leader, communication and group dynamics have been defined and explained in accordance with existing literature. A  brief review of computer and Internet history attempts to explain the formation and evolution of social media. Risks in terms of risks related to leadership and risks related to IT-security are taken into consideration and have been briefly explained.

The effects of social media usage in a professional context, specifically the effects on social media usage in relation to leadership have been studied in order to determine weather or not usage can be productive for leadership in general. The study concludes that there are several benefits as well as drawbacks to leadership in using social media, but has yet to conclude weather productive or not. This study gives an overview of a relatively unexplored subject.Leadership in terms of leader, communication and group dynamics have been defined and explained in accordance with existing literature. A  brief review of computer and Internet history attempts to explain the formation and evolution of social media. Risks in terms of risks related to leadership and risks related to IT-security are taken into consideration and have been briefly explained.

The changed role of IT continuously influences organisational development, the individual and his role in the organization, different kinds of structures, management processes and strategies. One of the big concerns for IT firms is the need for IT consultants with enough experience to effectively and rapidly understand the business procedures of the firm in or-der to become a resource. In the classic IT-consultant role in the early days of IT, quite dif-ferent features were expected from them in their work procedures. The structure of how and which tasks they were expected to handle has undergone an indisputable transforma-tion. Today?s IT consultants are expected to know how to think in business strategic man-ners as well as the IT strategic manners.

AbstraktTransformativt ledarskap och empowering ledarskap undersöktes i en kvantitativ studie där 89 medarbetare vid ett större skogsföretag i Sundsvall besvarade en enkät och skattade sina chefers ledarskapsbeteende. En principal komponentanalys visade stöd för att det var två olika typer av ledarskap, och multipla hierarkiska regressionsanalyser visade stöd för att effekterna av transformativt ledarskap och empowering ledarskap var ledarskapseffektivitet och tillfredställelse med arbetsledningen. Resultatet av studien överensstämde väl med tidigare internationell ledarskapsforskning och indikerar att det går att predicera vilka effekter ett ledarskap hade på medarbetarna och därmed indirekt på medarbetarnas prestationer..

Purpose of the study was to illustrate how emotional competence can be important for leadership and to explore the possibility of improving emotion perception ability after training. Participants in this study were 40 managers, divided into control and experimental group, within public administration. The participants implemented a data-based emotion perception test, which were done twice at every occasion, with intervention consisting of information or education between test- and retest. The result showed a clear improvement after intervention, in which no difference was found between control and experimental group, which has been discussed on the basis of the likelihood of a training effect occurred between test-retest. Conclusions about emotional competence or leadership ability could not be drawn from the results of the emotion perception test.

This bachelor thesis delves into the role and impact of cultural dimensions, identity and leadership on post-merger acquisition in Sweden through an in-depth analysis of two companies that have undergone acquisitions or mergers. Using an abductive method, where theories are continuously adapted based on empirical data, qualitative information was gathered through semi-structured interviews with managers and employees from the two companies. The study aimed to gather well-founded insights on how corporate cultural dimensions, identity and leadership are experienced by individuals during the merger. By examining culture, leadership and identity in three different time phases of the integrationprocess, a comprehensive understanding of the integration process was achieved. The results of the study highlight that cultural factors such as leadership, culture, and identity play a central and crucial role in mergers and acquisitions. By considering and managing employees' and leaders' identities, organizations can create a sense of coherence and continuity despite changes.

AbstractAll headmasters want to lead teachers so that the students will achieve their own goals as well as the goals of the education. The salutogenic leadership is a way to lead in the right direction. This type of leadership depends on Antonovski?s (2005) theory of Sense of coherence. The theory of Sense of coherence is built on the concepts of comprehensibility, manageability and meaningfulness.