The Key Success Factors of Grameen Bank - A Case Study of Strategic, Cultural and Structural Aspects
Strategic managementOrganizationKey success factorsCultureStrategyOrganizational structureRelationshipsManagement of enterprisesFöretagsledningManagementBusiness and Economics
The thesis aims to analyze strategic, cultural and structural aspects of Grameen Bank and its micro-credit project, in order to identify key success factors. A case study was performed with an inductive and qualitative approach, using semi-structured interviews. The data was collected by field observations and interviews on site in Dhaka, Bangladesh and surrounding areas.The main conclusion is that the critical success factor of Grameen Bank is the relationship focus, guiding and aligning its strategy, culture and structure. Also, local offices have been observed to utilize practices not permitted by the bank?s management, ultimately increasing the organizational efficiency.