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1066 Uppsatser om Strategic communications - Sida 16 av 72

Integrerat Performance Management System -En studie om ett ledningssystems påverkan inom Volvo

The research within the management control systems-field and more specifically performance management has been rather shallow and not much has happened the last decades besides the balanced scorecard. The researchers see a lack of studies focusing on the effects of an integrated performance management system and also how it affects the different hierarchical levels and the tasks to perform.We decided to perform an essay with case study-characteristics by looking at both the strategic and tactical level at Volvo Group, or more specifically Group Trucks. We performed three different interviews, one at the group level and two at the division level. The aim was to see what effect an integrated performance management system had on the tactical level (i.e. the divisions).Our findings and corresponding analysis suggested that Volvo was a rather centralized company in order to get the performance management system to work by enabling a ?weekly control?.

Styrning av strategisk implementering : En studie pa? Varbergs Stadshotell & Asia Spa

Syfte: Syftet med denna studie a?r att beskriva samt analysera styrningen av strategisk implementering pa? Varbergs Stadshotell & Asia Spa. Syftet a?r dessutom att fo?rklara och fo?rsta? styrning utifra?n begreppen: strategi, strategiskt ledarskap, beslutsfattande och strategisk implementering.Teoretisk referensram: Studiens huvudomra?de a?r styrning av strategisk implementering. Fo?r att beskriva styrning har vi brutit ner styrning till begreppen: strategi, strategiskt ledarskap, beslutsfattande och strategisk implementering.

Marknadsföring via sociala medier : Social Media Marketing

The thesis work focuses on marketing and its point of departure centers on mapping the utilization of social media as a form of marketing. The choice of this thesis subject has been deemed by the authors as one of particular interest due to the current popularity of social media in the Internet connected society and their use as marketing tools. Specifically, this thesis sets out to explore how companies exploit social media tools in marketing and how their use affects retail operations and customer relations in an effective and creative way.The report concentrates on qualitative data collection, the interview answers of four respondents, of which, two are considered experts within the field of social media. The choice of suitable respondents was strategic with the goal of covering as large a portion of the social media field as possible; one social media educator that works with companies and one who assists companies with social media applications. The remaining two respondents work in marketing and communications and employ, as part of their job, social media tools such as Facebook and Twitter.

Driving forces of land use : underlying factors in peri-urban land use

Swedish agriculture faces future challenges regarding food production and land use. Increased competition for agricultural land creates complex situations, where conflicts may arise when productive crop land is in demand not only for food production but also energy- and fodder production. On top of that there is an obvious conflict of goals between agricultural production and non-agricultural exploitation of agricultural land. In several emerging economic regions it is noticeable how agricultural land is being expropriated for development of urban settlement and infrastructure, carrying potentially significant long-term effects. During the last decade the exploitation of agricultural land in activities other than food production has increased in Sweden and is expected to continue in the same manor. Approximately 700 hectare of land in Sweden is diverted from food production, annually, and in 2013, the Uppsala Municipality showed the greatest change in land use of all municipalities (SCB, 2013).

Spårväg i Malmö - idag och igår

De svenska städerna har genomgått en omvandling gällande synen på kollektivtrafik. För hundra år sedan var spårvägen det vanligaste kollektiva färdsättet. Sedan dess har städerna genomgått stora förändringar men det intressanta är att allt fler städer väljer att gå tillbaka till spårvägstrafik. Detta fenomen ville jag undersöka lite närmare och resultatet är dettta kandidatarbete med Malmö som föremål för fallstudien.

Bankkontor som upplevelserum : Hur bankkontoret pa?verkar kunder

Vanligtvis har de flesta vuxna svenskar na?gon typ av relation till en bank. De svenska storbankerna erbjuder alla likartade tja?nster och produkter. Ett av bankernas stora konkurrensmedel a?r ra?ntorna, dock a?r det inte stora skillnader mellan ra?nteniva?erna.

Information till mjölkföretaget : vilken information behövs och hur bör den utformas när gården ska ta investeringsbeslut?

The fast developments in information and data technology during the recent years have accentuated the need for the business manager to interpret and act on information from the surrounding environment. Today we know little about what information is really used in the unique decision-making. Further, little is known about how information should be designed to fit people with a more intuitive approach to interpreting information. This study is therefore about the difference between peoples approach to interpreting information and how information should be designed to fit those with a more intuitive approach to interpreting information. The application is made to dairy farms in Sweden. The literature review describes the strategic leadership, the decision-making process and the intuitive and the analytic thinking.

Säkerhetshot och lösningar för privatpersoner med bredband

As more and more people gain access to broadband in their properties, the security threats get bigger. A lot more people also have computers that they carry home from work where they store important information concerning the company. The information stored on theese computers can be very easy to retrieve if you have the will and the skill to do it. Very few people have any knowledge how to protect themselves from theese threats..

Nordiskt försvarssamarbete i åtstramningens tidevarv : En studie av förutsättningar för det norsk-svenska försvarssamarbetet

This study uses European researcher Tomas Valasek?s hypothesis about factors required for defence cooperation in order to achieve conditions which can be successfully applied to the Nordic defence cooperation NORDEFCO. The study uses only Norway and Sweden on the grounds that they are the original actors and the driving forces behind the defence cooperation. The factors studied are; the countries' strategic culture, solidarity and trust between countries, similarity in military forces, if similar conditions prevail in the defence industry and if the intentions of cooperation have been clarified.Mainly government documents in the form of propositions, orientations and defence documents are studied, together with previous research in this area and, especially, interviews with representatives of NORDEFCO at military level and policy level as well as outside perspectives from the military attachés in each country. With the intention of studying the extent to which the factors Valasek features may prove to be significant in assessing the conditions for enhanced cooperation in NORDEFCO, the study raises the question of how it is possible to find expressions for the factors.

Språkstöd i distanslaboratoriet på BTH

To study and laborate at distance, its necessary that the coursematerial is accessible via internet. Teaching at more languages than swedish bocomes more common, why the information of courses needs to exist at several languages. As teacher, you need a way to publish and edit material of a course. It also has to be easy for the students to find the information. The distance laboratory have developed an administrative websystem that handles programme, courses and students, but misses the possibility for teachers to change content at the webpages and publish new coursematerial on a way..

Kundanpassad LCA för nätverkskameror

Antalet övervakningskameror i samhället ökar, samtidigt som deras miljöpåverkan är relativt okänd. För en produkt som tidigare bara utvärderats gällande prestanda, börjar kunderna nu efterfråga en kartläggning av miljöpåverkan. Kamerans miljöpåverkan studeras ur ett livscykelperspektiv: energi- och materialtillförsel samt utsläpp och avfall som berör allt ifrån råmaterialutvinning till slutåtervinning. Projektet är genomfört på begäran av, och för, Axis Communications AB (härmed refererade till som Axis) med huvudsyfte att öka Axis kunskap om deras produkters miljöpåverkan och utveckla en metod för genomförande av förenklade livscykelanalyser på Axis produkter. Livscykelanalysen, LCA, genomförs på en nätverkskamera utvecklad av Axis Communications AB; modell AXIS Q6032-E PTZ.

Högskolans hjärta? En undersökning av integreringen av Learning Resource Centre/LärandeResursCentrum-verksamheten vid tre svenska lärosäten

The development of higher education in Sweden poses new demands on higher education libraries. One way of meeting these demands has been to develop Learning Resource Centres (LRC), a concept that is relatively new in Sweden.The aim of this Master's thesis is to identify how the LRC-concept has been designed and integrated in three Swedish higher education institutions: Stockholms universitet, Lärarhögskolan i Stockholm and Göteborgs universitet. The thesis also aims at investigating what the Learning Resource Centres mean to the seats of learning, and in turn, the views of concerned parties in relation to the integration.The method used for the study is qualitative and based on interviews conducted with Learning Resource Centre staff, academic staff and principles or deans. In addition to this, strategic documents from the examined seats of learning are studied.Even though most Swedish Learning Resource Centres have used British Sheffield Hallam University's Adsetts Centre as their model, our study shows that the Swedish Learning Resource Centres of today have developed in various ways, due to local conditions; therefore, there is no definitive model for Swedish LRCs.In our opinion, one of the most important characteristics of a LRC should be its integration in the academic life of its university. There does not seem to be a "recipe" of how to conduct this integration.

Kommunikation i multiagentsystem

Communication is an important part of any multi-agent system. There are different ways of communicating and they have different effects on a multi-agent system. This project describes and evaluates two different ways of communication, implicit and explicit. To compare the two methods, two experiments have been executed. The result of the experiments have been compared and discussed.

Påverkande faktorer vid implementering av CRM

The purpose of this thesis was to examine why so many CRM-projects didn`t reach the expected goals that companies management envisaged. The purpose was divided into two research questions. ? How should companies? management design the strategic projection of the CRM implementation? ? How will employees? attitude to changes influence the result of the CRM implementation? The case company was a Swedish technical consulting company: interviews were conducted with two represents from two different departments. The findings of the study were that management often strongly believes that software will sort out most of the upcoming problems and forget the factor that education of employees is at least equal important.

Animerad musikvideo - Anna von Hausswolff

This was a project of creating an animated music video for Anna vonHausswolffs song Something is missing. By working with animation Iwanted to broaden my expertise in visual communications. This hasbeen an exploratory work in how I could translate my illustrations tomoving images in the program Adobe Aftereffects. I have formed myown narrative by creating a storyboard. I worked with illustrated setdesign, created an atmosphere in the film and experimented with howto tell a subtle story.

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