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1066 Uppsatser om Strategic communications - Sida 17 av 72
Stationsområde i Landskrona - En studie om exploateringen av jordbruksmark, stadsutveckling och stadsstyre med Landskronas stationsområde som exempel
In this essay a proposal of city renewal is made for the new train station area
built on highly productive agricultural land in Landskrona. The proposal is
based on how the situation for the agricultural land in terms of exploitation
looks like today and also on theories of urban governance to find out why the
area turned out the way it did..
Bolagsvärdering enligt valuebased management : - tillämpning på Skistar
Level: Thesis in Business AdministrationDate: 20009-06-11Authors: Anders Johansson & Johan MyhrE-mail: anders@clubsilk.nu, johan@clubsilk.nuTutor: Mona AnderssonTitle: Company valuation according to Value Based Management ? application to SkiStarProblem: Different operators constantly supervise Companies listed at the stockmarket. The stock exchange market is continuously updating the companie?s present value and their forecasted value. It is important that the companies are able to communicate with the market so that the stockvalue reflects the real value of the company.
Affärsrelationer & IT-outsourcing : -En empirisk studie om IT-outsourcingrelationer och påverkande faktorer
Good business relations can contribute to the success of IT-outsourcing, and create new business opportunities. Despite a sharply increasing trend to outsource IT-operations there is a high degree of failures related. The cause may be that some important factors have not been taken into account. The purpose is to investigate elationships within IT-outsourcing and test if specific factors identified by previous research are being concerned in IT-outsourcing relationships and also to investigate the view IT-outsourcing customers and suppliers have on business. Research shows that business relationships are widespread throughout companies. It demonstrated that a small number of business relationships can have a major impact on a company's financial performance and may create stability. Business relationships can be divided into an arm's length relationships and strategic alliances depending on the degree of involvement.
Borgarklassens diskreta stil : Smak och samhällsklass i heminredningstidskriften "Sköna Hem"
Within media and communications studies, questions of taste have often been associated with the dichotomy of high versus popular culture. The French sociologist Pierre Bourdieu has also used mass media products in his studies of class determined tastes and dispositions. In this paper the author uses the theoretical framwork of Bourdieu to examine aspects of social class and legitimate taste in the interior design magazine "Sköna Hem", a market leading magazine within it's genre of lifestyle magazines in Sweden. A specific type of feature article, where a real-life home is portrayed, is studied using the critical discourse analysis of Norman Fairclough. The homes portrayed are predominantly affluent and display elements of conspicuous consumtion as mediated through legitimate taste and cultural capital.
Välkommen in i värmen! : En netnografisk studie över hur IKEA skapar, upprätthåller och utvecklar sina relationer i det digitala medielandskapet
Social media has meant that organizations can engage in dialogue with their audience without journalistic intermediaries. PR 2.0 is a term that defines the new way for organizations to work with public relations in the new media landscape. The aim of our study is to examine how IKEA uses social media to create, maintain and develop their relationships. Furthermore, great interest is directed to the concept profile. This essay will examine how the stated profile IKEA has pervades the work on social media.
Analys, design och implementering av Orbit ones dokumenthanteringssystem
This report describes the development of a system for controlling documents.
The report
starts with a problem description which the company wants an intranet-based
solution
for. The report then continues to describe the development phase for the
different parts
of the system which results in a complete system.
The company that wanted this system is called Orbit One and is located in
Ronneby,
Sweden. They have had a problem with old documents circulating in different
versions
and in different binders. Now thanks to their new system they can access their
documents easy and on demand through their intranet..
MoPho -enkla lösningar för SMS och MMS
Our project is divided into two parts, one production and written report. The
main focus was the production part, were we used PHP to create simple solution
for handling SMS and MMS with direct communication with the mobile operator
server. We communicate with sockets and can handle CIMD2 and MM7 protocol. To
get our components easy to use we have created two classes to handle SMS and
MMS. To demonstrate our technical platform we created a website were you can
create an account.
En human och rättvis värld : En studie om konsumenters syn på corporate social responsibility och den internetbaserade klädinsustrin
AbstractTitle: ?A more humane and equal world? A consumers view on corporate social responsibility and the internet based apparel commerce.Author: Fanny Bergström & Isabelle BlancMentor: Emma SvenssonPurpose: The purpose of this thesis was to examine the attitudes and experiences of consumers in relation to Internet based commerce and corporate social responsibility. The study is based on the following questions; 1. How do costumers perceive Internet based companies and their work with CSR-questions? 2.
Energideklaration av flerbostadshus
In the year 2002 the European Union decided on a new directive according to the energy use in buildings. The outcome of this direction is a proposition from the Swedish government on the outlines of a new law in the field of energy use in buildings. The date that the law will be applied is the first of October 2006. In the future al real estate owners must be able to show an energystatement over the real estate. This project contains cooperation with HFAB a local real estate company where two buildings are analyzed according to their energystatement.
Business Potential of Software Defined Radio Technology
The business potential of software defined radio (SDR) technology is studied by evaluating whether or not its characteristics correspond to those particular to a disruptive technology. The maturity of the SDR technology concept is illuminated by analyzing the opinions and perspectives of a selection of representatives for different stakeholders in the wireless communications market. Characteristics as, for example, the degree of consensus about the utility of SDR technology and the awareness of features and limitations are studied by application of the theory of technological frames. This theory helps us understand how and when technology evolution takes place. Finally we describe the value network structures of some potentially viable application areas for SDR and suggest some possible business opportunities based on SDR technology.This thesis is carried out as a case study and the research data is obtained from secondary sources, such as literature and Internet publications as well as interviews with people well experienced in the field of wireless communications.
Vad håller ni på med? : En studie i Försvarsmaktens marknadskommunikation
Title: What are you doing - A study in the Swedish Armed Forces marketingAuthors: Johanna Hillforth & Linda OlanderTutor: Josef PallasPurpose: The purpose of this thesis was to analyze the communicativefunctions as the Swedish Armed Forces uses in its marketing communications.Method and material: The used method in this study is a qualitativesemiotic content analysis, and the material analyzed is five ads from five oftheir latest advertising campaigns.Main results: The results of the study have shown that the Swedish ArmedForces primarily uses three of the four communicative functions in theircommunication, by being of informative, expressive and affecting nature..
Strategisk kommunikation i offentlig sektor : En studie av kommunikationsfunktionerna och det strategiska kommunikationsarbetet vid Sveriges kommuner, landsting och myndigheter
Syftet med den aktuella studien är att se om kommunikatörer i offentlig sektor arbetar strategiskt med kommunikation och på så sätt bidrar till den egna organisationens måluppfyllelse och effektivitet. Frågeställningarna är:Arbetar kommunikationsfunktioner och kommunikatörer inom kommuner, landsting och myndigheter strategiskt med kommunikation?Är strategiska arbetsuppgifter prioriterade och är kommunikationsfunktionerna bra på att utföra dessa uppgifter?Har kommunikationsfunktionerna och kommunikationsansvariga de förutsättningar som krävs för att de ska kunna arbeta strategiskt med kommunikation?Den teoretiska ramen utgörs av en sammanfattning av litteratur och tidigare forskning om strategisk kommunikation, organisationers mål och kommunikation samt av kommunikationsfunktioner och professionen.För studien valdes en kvantitativ metod, en surveyundersökning. Två versioner av en enkät togs fram och skickades via e-post till organisationschefer respektive kommunikationsansvariga vid samtliga av Sveriges kommuner, landsting och myndigheter. Totalt skickades 1 082 enkäter, bortfallet var 2 procent och svarsfrekvensen 65 procent.Resultaten visar att organisationschefer och kommunikationsansvariga anser att kommunikation bidrar till målen. Kommunikationsansvariga anser också att de och deras funktioner arbetar strategiskt med kommunikation och att deras ledningar förväntar sig det av dem.
Att eko-certifiera ett turismföretag : "Mycket svordomar, mycket svett, frustration och ilska. Och glädje, ja det var liksom blandat."
The purpose of this thesis is to analyze the regulatory power, efficiency and impact of export control on Swedish arms export from the 1980s onwards, linked to the delegation of authority of permit license to the Inspectorate of Strategic Products in 1997. An increase in the administrative sector, based on a collective decision making process and established criteria and guidelines, aimed to strengthen the control of arms export to non-democratic and problematic states. In short, the aim of the study is to investigate and analyze whether there was a decrease in the arms export to problematic states or not. On one hand, it is reasonable to assume that the introduction of the new regulation entailed a more strict arms export policy. However, previous research has showed that regulations are sometimes not effective since incentives to breach these may be present.The study begins by examining the Swedish case and situation in terms of arms manufacturing and export, as well as the delegation of authority and legislation applied to the field over time.
Konstruktion av SMS-Gateway för effektökande SMS-tjänster
Allt större och större andel företag väljer att presentera och förmedla varor och tjänster via e-handel. En viktig aspekt vid e-handel är att kunden känner förtroende för e-handelsapplikationen och företaget. Denna rapport redogör för vilken inverkan multimediala inslag har för förtroendet av en e-handelsapplikation, vid initialt användande. En undersökning har genomförts med hjälp av en kooperativ utvärdering av fyra e-handelsapplikationer vilka innehåller olika typer av multimediala inslag har.Resultatet av undersökningen visar att multimediala inslag inverkar positivt på förtroendet för e-handelsapplikationer. Däremot finns indikationer på att för hög grad av multimedialt inslag inverkar negativt på förtroendet för e-handelsapplikationer..
Vikaholm - Ett sätt att förena bostäder och trafik med natur, kultur och rekreation
Vikaholm är en fantastiskt trevlig plats med många fina natur-, kultur-, och
rekreationsvärden. Platsen gränsar till stadsdelen Teleborg i södra Växjö.
Examensarbetet beskriver hur det är möjligt att inrätta bostadsbebyggelse i ett
sådant område utan att förstöra dess stora värden. Arbetets intention är
istället att bostäderna skall integreras i platsens stora värden och därmed
göra platsen mer tillgänglig för flera av stadens invånare..