I och med friskolereformen i början på 1990-talet har förutsättningarna för skolor förändrats och konkurrensen hårdnat. Marknadsföring av skolor har blivit allt vanligare och vilket anseende skolan har är avgörande. Tidigare forskning har visat att nöjda anställda leder till att kunder blir tillfredställda och lojala, de som tar hand om sina anställda och agerar på deras idéer visar ett bättre resultat. Därför kan intern marknadsföring ses som ett verktyg för att hantera denna konkurrens.Syftet med denna uppsats är att utifrån ledningens perspektiv få förståelse för och beskriva vilka faktorer inom skolbranschen som påverkar den interna kommunikationen och vilka förutsättningar dessa faktorer ger för intern marknadsföring. Studien har intagit ett Grounded Theory-inspirerat tillvägagångsätt och tillämpar intervjuer för att svara på syftet.

AbstractTitle: Change of communication strategy when the compulsory nation membership falls (Byte av kommunikationsstrategi när nationsobligatoriet faller)Number of pages: 51 (58 including enclosures)Author: Elin RantakokkoTutor: Peder Hård af SegerstadCourse: Media and Communication Studies 30 hpPeriod: Spring of 2008University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: This essay will result in some guidelines how the nations in Uppsala can act if the law according the compulsory membership in the student union and the student nations change. This essay focuses on how the nations can communicate to keep their members.Material/method: I have done seven interviews with persons that work in three different nations and the head of the Curators convent (the collaboration center between the nations), I have read articles from the largest newspapers and web pages. I have also read the Commission of Inquiry's recommendation according abolishing the law regarding the compulsory nation and student union membership. I have created two scenarios based on the material, according to Peter Schwartz advises.Main results: These scenarios show that the student nations have to become better at communicating with their new members and their already existing members.Keywords: Scenario planning, marketing, communication, student union, student nation, market segmentation, strategic communication, profile, organizations change..

Abstract________________________________________________________________Författare/Author Richard TähtinenTitel/Title Youth hockey from a coach perspective. A qualitative study about coaches´appreciations concerning youth hockeyThe aim with this study is to strengthen the knowledge about coaches´ appreciationsconcerning youth hockey. This study contains interviews with three leaders that operate onthe strategic level within youth hockey and three coaches working with youth players in theages of 11 and 12. I have divided my main results into 4 categories, based on an earlier studyfrom Karin Redelius (2002). These categories include the following themes:1) Competition on the good and the bad2) The importance of winning3) Shake-out versus sports on children’s terms4) Instruction, play and learningThe main conclusions in this study show that leaders on the strategic level appreciate youthhockey in a very similar way.

Denna studie grundar sig i ett uppdrag från Trafikverket med avsikten att undersöka hur enmångfaldsstrategi kan få ökad effekt i organisationen. Utgångspunkten för denna studie är attdet tycks krävas mer forskning kring hur HR strategiskt kan arbeta med mångfaldsfrågor ochintegrera dem i organisationens alla delar. Syftet med denna studie är således att identifiera hurHR strategiskt kan arbeta med mångfaldsfrågor. Vidare är syftet att visa hur ett strategiskamångfaldsarbete kan bli mer effektivt.Teorier som belyser begreppet mångfald, effekterna av mångfald, strategi, Human ResourceManagement och Strategic Human Resource management kan ses ligga till grund för ettframgångsrikt HRM-arbete med mångfald. Ledarskap, kommunikation, kunskap och att se tillorganisationskulturen belyser teorin som viktiga komponenter för att ett strategiskt arbete skabli mer effektivt och ge effekt i organisationen.Studien bygger på en deduktiv ansats och en kvalitativ metod har genomförts utifrån treindividuella intervjuer och två fokusgrupper.

The paper's purpose has evolved during the process of researching and writing it. In the beginning it was to investigate if art and culture could increase the strength and knowledge of a brand and if there existed a knowledge about this amongst Swedish companies, situated in Stockholm. During the process the purpose has evolved into exploring the type of companies that acknowledge this and those that don't. By using Bourdieu's terminology and tools, the reasons behind the use of art has been analyzed.The paper employs an explorative approach by accessing data through interviews and public data provided by the Internet through web pages and government files.The paper comes to the conclusion that what Holt calls cultural branding has not evolved, when looking at the companies that are accurate for this study. Out of 24 companies only one comes close to observing socio cultural movements through the arts.

Generative artificial intelligence (AI) has rapidly gained traction in the education sector, with tools such as ChatGPT often highlighted as potential support in teachers? daily work. At the same time, the technology raises important questions about how its use should be organized and what responsibilities school leaders hold. The aim of this study is to deepen the understanding of how generative AI is implemented in school organizations, focusing on the strategic work of school leaders and how this is experienced by teachers. The study is based on a qualitative study, comprising interviews with 14 school leaders and teachers in a county in western Sweden.

?Intensive family therapy?Journal studyAbstractThe Family board in Falun gives since a couple of years priority to intense familytheraphy work with families in need of help/support. Intensive family therapy (IFT) was developed during the 1970s with the purpose of helping families. The theoretical mainlines upon which the IFT ? model is based is the, structural-, strategic- and systemic perspective.

The purpose of this thesis is to analyze how the ongoing controversy surrounding the Internet, the phenomena of digitalization and file sharing will affect the music industry in the form of the ?big five? labels. Furthermore the thesis aims to present a recipe of strategies for the companies? survival by studying their situation through a theoretical perspective in conjunction with a comparative analysis with industries facing the digitalization challenge. The theoretical contribution lies in the strategic perspective at an industry level.

Uppsatsens titel: Förändringar på bilmarknaden ? Strategiska åtgärder ur återförsäljarnas perspektiv. Ämne: Företagsekonomi, strategic management, Business to BusinessFörfattare: Kristiansson Anders, Skiöld OlaHandledare: Holmberg Leif, Rudenstam Nils-GunnarNyckelord: Strategic management, synergieffekter, konkurrensfördelar, distributionssystem, IO ?teori, strategiska analyser Syfte: Analysera återförsäljarpektivet utifrån nya förutsättningar på bilmarknaden. Metod: I studien undersöker vi vad de nya så kallade gruppundantagen har haft för inverkan för personbilsåterförsäljarna ur strategisk synpunkt med fokus på det externa IO-synsättet.

AbstractÖrebro UniversityDepartment of HumanitiesMedia and Communication StudiesBachelor Thesis, Spring 2007Title: Bajen is the name ? The study of the information business of a professional soccer clubBy: Erik Johansson and Markus WelinSupervisor: Göran ErikssonPurposeThe purpose of this essay was to examine how a professional and multinational sport organisation works to present a positive image of it. The object of our study was Hammarby, one of the by media most intensive covered Swedish clubs. We have also investigated the relation between the sport communication strategies and the media.TheoriesWe have used prior research in the areas of sport and media, Sport Management, journalism and Public Relations. We have also applied Public Relations and Marketing theories.MethodWe chose to use the methods of qualitative interviews, and participant observations.

This paper focuses on the role freedom plays in Michel Foucault?s analyze of liberal and particularely neoliberal governmentalities. From his perspective, neoliberalism operates through the strategic production of entrepreneural subjectivity and distribution of self-governing. Here autonomy is central for governing, which raises questions about what freedom can mean at all in Foucault, and how resistance can be possible. Through Foucault?s thinking on liberal freedom, we can gain a better understanding of his philosophy on subjectivation and resistance..

Problem discussion: Long-term supplier relationships have become more common. Hence, supplier evaluation is a critical activity for many companies. However, making a relevant supplier evaluation is time consuming. Therefore, it is important to decide which of the suppliers to put an extra effort on. Should all suppliers be evaluated in the same way? Previous, focus has been on purchasing of direct material.

Nordmaling is a small muncipality that has gotten a lot of critic in media over the last two years. In order to regain a good reputation and to communicate a strong message towards external groups, Nordmaling have decided to develop a branding platform that can represent the organization in both external and internal communications. In order to develop a brand the organization must understand its identity.The purpose of the study was to examine the employees? thoughts of their organization in order to be able to define the organizational identity and give recommendations of core values that the organization can apply to their brand. To understand how the employees perceive their organization and what they think the organization stands for, the main focus was to study their view on values, standards, goals and vision of the organization through focus interviews and a survey.

Detta kandidatarbete utgår ifrån vilka aspekter som är viktiga att tänka på när man anpassar av en webbsida till en mobil enhet och de problem som uppstår när en webbsida skalas ner till en låg skärmupplösning. Vi har behandlat användarvänlighet, designprinciper, grafiska element och tekniska aspekter för att svara på problemformuleringen. Slutsatsen vi kommit fram till är ett antal punkter inom områdena ovan..

Syfte:Syftet med vår uppsats är att kartlägga nötköttsbranschen med avsikten att vidare utreda de bakomliggande faktorerna till varför det, i butiker, skiljer så mycket i pris mellan svenskproducerat och utländsk importerat nötkött. Metod:I vår uppsats har vi utgått ifrån en deduktiv ansats, med vissa induktiva inslag. Vi har använt oss av en kvalitativ metod, där vi har insamlat material främst via intervjuer. Teoretiskt perspektiv:Vi har använt oss av teorier i form av de fem konkurrenskrafterna och Strategic Cost Management. De fem konkurrenskrafterna möjliggör en kartläggning av nötköttsbranschen och genom Strategic Cost Management har vi analyserat värdekedjan, vilket köttet passerar igenom från producenten till butikerna.