Titel:                                   Hur väljer företag rätt celebritet? ? En studie om företags tillvägagångssätt för att lyckas med celebrity endorsement Syfte:                                  Syftet med denna uppsats är att beskriva och öka förståelsen för hur företag väljer celebrity endorser och hur detta val kan påverka deras varumärke.Teoretisk referensram:    Teoriavsnittet inleds med förklaring av varumärke och brand equity. Avsnittet avslutas med att celebrity endorsement presenteras.Metod:                               Uppsatsen är en kvalitativ studie med deduktiv ansats där tre semistrukturerade intervjuer har utförts. De fallföretag som intervjuats använder sig alla av celebrity endorsement och är kunniga inom området.Empiri:                              I detta avsnitt presenteras materialet från tre intervjuer med våra fallföretag.        Slutsats:                             Uppsatsens slutsats är att företag måste göra noggranna undersökningar kring varumärket och celebriteten för att valet av celebritet ska bli rätt och att användningen av celebrity endorsement blir lyckad.

This is a feasibility study that examines various aspects of building a wind farm on Malmön in Norrköping. The feasibility study deals with interests of conflict, park design, electrical connections, production calculation, financial calculations and operating- and timetable.The report is divided into two distinct parts. First a theoretical part, which deals with conflicting interests, park design and electrical connections. Second a part with simulations dealing with production calculations, and financial calculations.Opposing interests are mapped so that problem areas can be found, and help put focus on the right places at a future environmental impact assessment (EIA). There are a number of areas where planners have to assess on an EIA, this thesis point on the most important areas.

Bright Chest of DrawersThis project derives from a fascination of spaces which withonly light and shadow withhold a narrative value, which createsemotions and experiences with a minimum of objects. Iwanted to invesitigate light and lighting, and create a productthat can change the mood and experience of a spatial enviromentwith light. Questions I asked myself was: How do I relateto the spatial limitations that arise? How can I, with light asmy tool, give form to an immaterial value or state of mind?Will the object that illuminates be the most important factorof communication and meaning when I want to tell a story, oris it the light itself?The result became a chest of drawers that is lighted up frominside when you open the drawers. It serves a function as a unitfor storage of objects, but also makes us reflect of the importanceof objects, of how we define a spatial enviroment, andwhat we consider as private spaces in our home..

Detta arbete avslutar magisterutbildningen inom Industriell design vid Luleåtekniska universitet. Arbetet har utförts på uppdrag av Agency-9, utvecklareav Javabaserade 3D-motorer. De har tekniken för att producera dataspel avtoppklass men ingen grafisk formgivning och produktion, och är i stort behovav att få igång detta. För att visa upp funktionaliteten i deras 3D-motorAgent FX vill de även ta fram ett demo. Metoderna som använts under arbetet baseras på teorierna om systematiskproblembehandling som lärs ut vid Institutionen för arbetsvetenskap, LTU.

In this modern period, societal and religious groups are strongly divided regarding the acceptability of abortion. Despite so many attempts by various groups to find a middle ground, the debate on abortion still remains largely polarized, at its most dramatic point with the extreme conservatives claiming abortion to be the moral equivalent of murder and the extreme liberals see it as devoid of moral import. And this polarization is due to the legal battle that continues to shadow moral discussions. An acceptance of an ethical nuance will here play as a concession on the deeply contested question of whether abortion should be a legally protected option for a woman, and to an extent blame for the continued crudeness which can be laid at the doorstep of a moral theory itself. Apparently, the ethical literature on abortion has focused almost exclusively on the tiniest moral assessment on whether and when abortion is morally permissible.

There are several ways in which people can relate to eating or not eating animals. This essay is focussing two main strategies: Making distances and drawing borders.Today, there are several reasons for not eating meat, including environmental reasons, individual and public health reasons, ethical reasons and more. Yet, people eat more meat than ever. According to the UN, this is a major problem. In 2006 the report Livestock?s long shadow pointed out that meat consumption was a bigger problem from an environmental point of view, than global transports, including air-traffic.

People play games now more than ever before. While the digital gaming industry dominates the market, boardgaming has been living in its shadow. Board games offer a physical tangibility and a social experience that can be found in few digital games. How do we create a tool that further builds upon those strengths? The purpose of this study is to examine the possibility of developing a service that consists of an mobile application and board game events to promote social face-to-face interaction. Focus has been on the social face-to-face interaction in the context of a board game session.

AbstractTobias Wilczkowski: Heinrich Wilhelm Ernst ? A great violinist in the shadow of Paganini. Uppsala universitet: Institutionen för musikvetenskap, uppsats för 60p., 2005.As a boy, Heinrich Wilhelm Ernst adopted Paganini's virtuosic style. He became a popular violinist who later developed his own style. He used the potential of the violin to its extreme and explored new possibilities on the instrument.

This thesis examines the ongoing European political debate on the links between livestock production and climate change. In the end of 2006 the UN Food and Agriculture Organization (FAO) released their report Livestock?s long shadow, showing that livestock production represents some 18 % of the total global greenhouse gas emissions. The purpose of this paper is to explore the European Commission?s position and response to this question since the release of the report.Using Arne Naess? argumentation analysis, statements made by the Commission will be systematically organized and broken apart.

In this thesis I based on Fowler?s method of syntax analysis construct a flow scheme which I then use to make a syntax analysis of former State Secretary Lars Danielsson?s statements, in his autobiography, regarding his responsibility in the Swedish government?s management of the 2004 Indian Ocean tsunami disaster. The focus of the flow scheme is how grammatical constructions can be used in the interest of rhetoric?s to on the syntax (non-explicit) level of the text indicate and place responsibility with or outside of involved individuals. The main conclusion of the syntax analysis performed is that Danielsson in his autobiography in fact does not use very many of the constructions described in the flow scheme, whereby it can be concluded that the syntax analysis in this case wasn?t so ?revealing?.

Even though the American author H.P. Lovecraft (1890-1937) has been praised as one of the most influential writers of horror literature in the 20th century, his style of writing has occasionally been criticized. Lovecraft was using a writing style based on strict scientific language, where the human condition and existence are irrelevant in the narrative. This includes less focus on character development and more on the importance of atmosphere and environments. I am presenting narratological analyzes of what is often considered to be three of Lovecraft?s ?greatest works?: ?The Call of Cthulhu?, At the Mountains of Madness, and ?The Shadow over Innsmouth.? These analyzes are used to highlight Lovecraft?s science-oriented language and narratological techniques, with the focus of studying what methods Lovecraft was using to give his works and his readers a sense of dread, hopelessness, and an alien atmosphere.

The story of the forest - A folded textile wall for flexible rooms in public spacesIn the story of the forest the dragonfly is spinning yarn shiny as the sun. In the story of the forest almost everything can happen and almost everything is also happen there.Inspiration from Lennart HellsingThe goal in this exam work was to create a calm, playful space for children in public spaces. A place where children can hide and relax without being disrupted by the surrounding, a place where their imagination can grow and take place. The goal was also to make a flexible space for public spaces that could be used in different ways. Today many libraries want to be more than a library, they will work as a meeting place and you can find several activities to join in.

To reach an Ecological Sustainable Development, Sweden has established environmental quality objectives. Green spaces are attractive for exploitation and in Sweden the access to large jointly green spaces has decreased, which has impact on humans recreation and the biodiversity. The economic aspect has great impact on the planning process which gives indications that the environmental objective may collide with other sector goals within the municipality. The thesis overall aim is to see how the management by objectives for the green spaces implements and how the green spaces is handled in the planning process in a specific case. The thesis builds on a content analysis, strategic interviews and a case study.

Denna uppsats handlar om skillnaden som uppstår mellan två filmer som är baserade på en och samma bok samt hur denna skillnad märks vad gäller den postkoloniala teorin. Filmerna och boken som har utgåtts från är Wuthering Heights (1939) av William Wyler, Wuthering Heights (2011) av Andrea Arnold och boken Svindlande höjder (1847) av Emily Brontë. De teorier som är använda som utgångspunkt för analysen är postkolonialism och intermedialitet. Analysen har en hermeneutisk synvinkel.Slutsatsen visar på att det finns många sätt man kan tolka en text. Hur man än väljer att göra det så gäller det att göra det lika ordentligt som Wyler och Arnold har gjort för att på så vis förmedla det syfte man vill få fram med filmen.

Bakgrund ? Att anva?nda sig av celebriteter i marknadsfo?rningssyfte har pa? den senaste tiden blivit en allt vanligare fo?reteelse bland fo?retagen i dagens samha?lle. Dettafenomen har fa?tt namnet celebrity endorsements och fo?rekommer frekvent o?ver hela va?rlden. Ma?nga fo?retag anva?nder sig av denna marknadsfo?ringsstrategi da? den har visats bryta igenom dagens mediebrus och fa?nga konsumenternas uppma?rksamhet.