The foundation for this thesis lies in whether or not, and how, the body representation in printed commercials, specific products directed to the body (shampoo, body lotion etc.), has changed during the last fifty years. Four years have been chosen because of the changes in society that we believe might have had an impact. The commercials that have been picked out are the ones that best represent the general view of the body. We have found that the changes when it comes to body presentation has followed the social development to a certain degree, but it is difficult to say how much the society has had an affect on the body ideal in advertising. Representations of the male body is something that has escalated since the early 70?s, fifteen years earlier few commercials was made with male models, and the few there were, never showed more than the face.

Studiens syfte är att kartlägga begreppet coachning samt att undersöka vilka faktorer som utmärker framgångsrik coachning ur coachernas egna synpunkter. Grunden till undersökningen är att allt fler företag använder sig av coachning då dagens förändringstakt är snabb inom arbetslivet och i samhället. Coachning härstammar från den positiva psykologins rörelse och omfattar numera flera underarter såsom chefscoachning, karriärcoachning, relations- coachning. En kvalitativ personintervju gjordes med 19 stycken coacher och resultatet visade att de mest framgångsrika faktorerna för god coachning var personkemi, att inge förtroende, att vara närvarande, empati, lyhördhet och att kunna ställa kraftfulla frågor. Egenskaper som lyftes fram var självkänsla, självförtroende, att få bättre balans i livet, att hitta sig själv och att sätta gränser.Key words: Coaching, coach, personal growth, self-training.

In this essay the aim is to examine what an analysis of records of the Swedish phenomenon called the ?mara? or nightmare can tell us about gender relations in the nineteenth century Swedish peasant society. From Snorre Sturlasson to studies done in the present day I go through records and the people who has written them for answers to my questions. I use the methods sex/gender and Michel Foucault?s perspective of power and my main material I study is records from DAG.With this essay I take you through methods, and descriptions of the ?mara?.

In this report the situation for cyclists on 2+1-roads is analysed and studied. Theseroads are often the old 13-meter roads that have been changed into 2+1 to increasethe security. Two road sections outside Motala in Sweden has been deep studiedand analysed. The different parts in the planning process show how the progressgoes. To begin with the change should be within the old 13 meters but after thepilot study was circulated for comments the result became a broadening to 13,75and 14,00 meters.

Political realism is a general theory within political science focusing on the principle interest defined as power. The theory?s mutual standpoint is that states are inspired by power politics meaning that military and economic power or security stands in the centre while moral and ethics are placed in the periphery. This essay?s purpose is to analyze realism which helps to understand the development and change of the perspective.

The purpose of this study was to try to understand the Swedish population regarding the perceptions of the Swedish welfare system, based on the reactions that occurred after Sweden's Prime Minister Fredrik Reinfeldt's statement about raising the retirement age. Our results demonstrate that the reactions on changes in the pension system in fact rooted in a safety factor and not the change in the pension system itself, through which the Swedish welfare system acts as a safety net for the population. Further the results shows that these safety factors create a form of egoism. With an interaction between empiricism and theory, where the starting point of the material was of an inductive approach, the material abstracted into different levels from which the result emerged. The focus of this study lies in the understanding of how human beings act according to one's need for security in major changes, which may be of importance to a comprehensive understanding of changes in social structures..

The purpose of this study is to examine the effects of joint venture announcements on stock prices behavior and simultaneously to test the German stock market (Frankfurter Wertpapierbörse) for efficiency. We tried not only to analyze the general impacts of a JV-announcement but also to look for differences in the market response to announcements of different types of joint ventures, namely: domestic, international, horizontal and vertical. Our expectations of efficient market were confirmed during our paper, which employed the technique of the standard event study. The calculation of abnormal returns which are the signals for market efficiency or inefficiency respectively were based on the market model, establishing linear relationship between the return on the market and the return on an individual security. The parameters of the model were obtained through regression analysis..

Abstract The main purpose off this essay is to understand what different ways women and men use to communicate and make themselves acknowledged by their co-workers.  This is done by interviews with people at an ordinary office and trough observations at the workplace. A qualitative method was entrenched and seven respondents, four women and three men, age 43-55 was interviewed. The theoretical frame contains theories from Goffman?s dramaturgic perspective such as roles, facade etc.  The theories concerning gender come from Hirdman?s different analyses on how the relations between men and women take form. The data collected shows that men and women use their body language, voice and accessories in different ways to make themselves acknowledge at the office.

SAMMANFATTNINGDatum 4 juni 2010.Kurs Kandidatuppsats i Företagsekonomi, FÖA300; 15hp.Författare Heidi Ravander & Daniel Stenbäck.Handledare Carl G. Thunman.Titel RELATIONER GENOM PRESENTREKLAM & TRYCKSAKER- En undersökning av företagskunders köpbeteende av presentreklam &trycksaker samt deras leverantörsrelationer.Syfte Genom att beskriva Tryckföretag Z:s befintliga kunders köpbeteendeav trycksaker och presentreklam samt beskriva kundernasleverantörsrelationer inom produktkategorierna, ska förslag ges till vilkaåtgärder Tryckföretag Z kan vidta för att skapa en ökad försäljning.Metod I förundersökningens skede utfördes intervjuer med nyckelpersoner hosuppdragsgivaren. Den metod som har använts vid insamling avempirisk data är av kvantitativ art i form av enkäter riktade tilluppdragsgivarens befintliga kunder. Information har även samlats infrån litteratur, vetenskapliga artiklar och diverse internethemsidor.Resultat Respondenterna i enkätundersökningen bestod av både gamla och nyakunder och resultatet från undersökningen visar att de köper merpresentreklam och andra trycksaker än julkort. De föredrar att göra sinainköp via telefon och internet och personalens produktkunskap ärav stor vikt.

SAMMANFATTNINGDatum 4 juni 2010.Kurs Kandidatuppsats i Företagsekonomi, FÖA300; 15hp.Författare Heidi Ravander & Daniel Stenbäck.Handledare Carl G. Thunman.Titel RELATIONER GENOM PRESENTREKLAM & TRYCKSAKER- En undersökning av företagskunders köpbeteende av presentreklam &trycksaker samt deras leverantörsrelationer.Syfte Genom att beskriva Tryckföretag Z:s befintliga kunders köpbeteendeav trycksaker och presentreklam samt beskriva kundernasleverantörsrelationer inom produktkategorierna, ska förslag ges till vilkaåtgärder Tryckföretag Z kan vidta för att skapa en ökad försäljning.Metod I förundersökningens skede utfördes intervjuer med nyckelpersoner hosuppdragsgivaren. Den metod som har använts vid insamling avempirisk data är av kvantitativ art i form av enkäter riktade tilluppdragsgivarens befintliga kunder. Information har även samlats infrån litteratur, vetenskapliga artiklar och diverse internethemsidor.Resultat Respondenterna i enkätundersökningen bestod av både gamla och nyakunder och resultatet från undersökningen visar att de köper merpresentreklam och andra trycksaker än julkort. De föredrar att göra sinainköp via telefon och internet och personalens produktkunskap ärav stor vikt.

HIV/AIDS is a chronic disease that has increased and will continue to increase. Most health care workers will one way or another come into contact with it. The purpose of this literature review was to describe factors contributing to nurses' attitudes towards patients with HIV/AIDS. Sixteen articles were analyzed and quality assessed. The results revealed gaps in knowledge among nurses.

AbstractTurkey has emerged as a major actor in the Middle East over the last decade, since the ruling party AKP came to power in 2002. Turkey is now playing a mediation role in regional conflicts and has been speaking out loudly on sensitive issues such as the Iranian nuclear program and the Palestinian- Israeli conflict. Furthermore, Turkey has established close ties with the Arab world which has suffered the relationship with its long-time ally Israel. This new presence in Middle East has been criticized by Turkey's allies in west. Critics argue that the country is about to abandon its former western relationship and strengthen their ties with the Arab world instead.This thesis has two main purposes.

With the increasing number of adoptees in Sweden, so has the amount of literature regarding different aspects of adoption. The aim of this study is to explore the construction of adoptees in children's literature. It takes on a social constructionism view, by regarding language as a narrative tool in which human beings construct versions of different phenomenon. By exploring the different discourses in the data within the context adoption, we can identify different versions of "the adopted child" and their needs as it is constructed in the literature. Also, by putting them in a bigger context, we are allowed to see the social structures and the discursive conditions that allow a certain child perspective of "the adopted child" to take place.

The UN has a goal to gender-mainstream all politics, but its politics in climate change is not gender-sensitive. The Swedish government has the same goal concerning gender mainstreaming, but does the Swedish politics of climate change reach this goal? The aim of this paper is to examine the relations between the Swedish politics of gender and climate change. In addition, the aim is also to investigate how gender is constructed in the climate politics. To reach these aims, an institutional, policy and gender analysis is used.

The purpose of this thesis is to study if there are any relations between the perceptions of a fear appeal message in relation to the individual experiences of the area. Furthermore to give a general view over research made on fear appeals. The research is made in a qualitative approach were the case study is used. Interviews were used to get relevant information from the chosen respondents. The results if the thesis indicates that there is a relation depending on individual experiences during the perception of a fear appeal message.