The main object of this diploma work thesis is about how computer programs can bea tool to use for work on stormwater investigations. The advantage of using acomputer program compared with calculations made by hand is evaluated anddiscussed. The computer programs that have been used for studies and a sequence oftesting of the possibilities are Autodesks Storm and Sanitary Analysis and DHIs MikeUrban.Focus on sustainable development now permeates the building industry. As a resultstormwater investigations have been conducted in an increasing extent the recentyears. Stormwater is water produced due to precipitation, such as rain and snowmelt.Stormwater investigations normally contain descriptions of existing land use, plannedland use and suggestions of measures and technical solutions for the future disposal ofstormwater.The initial part of the thesis consisted of literature studies on stormwater andstormwater investigations to understand the science.

Due to an increased population in cities the need of densification of cities increases. This means that the amount of ecological elements in the city is at risk of decreasing. Ecological services contribute to the city?s climate by softening the negative impacts that densification of cities means. Thus increases the will and ambition in city planning in to preserve greenery.This is an interdisciplinary thesis within the subject of geography that studies Biotope Area Factor (BAF), a planning tool that is used in city planning with the purpose of compensating for lost ecological services associated with new housing estate.

Abstract Title: Yes logo! What defines a good logo? Authors: Fredrik Dahlin and Vladimir Zunkovic Supervisor: Klaus Solberg Söilen. Department: School of Management, Blekinge Institute of Technology. Course: Bachelor?s thesis in Business Administration, 10 credits.

En ständigt återkommande uppgift för fotbollsföreningar är hur de ska locka supportrartill arenan. I denna uppsats har vi undersökt fenomenet relationsmarknadsföring och ivilken utsträckning det används inom den svenska elitfotbollen. De föreningar somberörts i fallstudien är BK Häcken, IF Elfsborg och Gais. Vi har kommit fram till att allaföreningar försöker etablera relationer med sina supportrar och även om ingen föreninguttryckligen använder de metoder som ryms inom relationsmarknadsföringens ramverk,finns ambitionen att arbeta mer med relationsskapandet. Föreningarna har som mål attskapa relationer med sina supportrar även om personalbrist och ekonomiska resurseroftast är orsaken till varför det inte sker i någon större utsträckning.

Syfte: Huvudsyftet med uppsatsen är att beskriva praktiken inom affiliate marketing ochbloggar inom livsstilssegmentet över en tvåmånaders period. Studien beskriver och framför defaktorer som krävs för att skapa och driva en blogg som attraherar läsare och annonsörer.Design och metod: Uppsatsen presenterar en statistisk analys av de huvudkategorier sombloggare i livsstilssegmentet nyttjar i sitt nätbaserade dagboksskrivande samt en diskursanalysav innehållet i dessa kategorier. Första steget i studien är att lokalisera bloggar som uppfyllerde kriterier som kännetecknar en livsstilsblogg. Det andra steget är att kategorisera inläggen ibloggarna. Det tredje steget är att genom diskurs analysera innehållet i inläggen som tillhör deolika kategorierna.Resultat: En utförlig studie av bloggar inom livsstilssegmentet som dessutom arbetar medaffiliate marketing visar på tendensen att dessa kommunicerar med sina läsare på ett sätt därde eftersträvar ett djupare och mer familiärt förhållande till sina läsare.

Sammanfattning Uppsatsens titel: Reklam till mobiltelefoner Seminariedatum: Tisdagen den 11 januari, 2005 Ämne/kurs: FEK 582 Kandidatuppsats, 10 poäng Författare: Rasmus Wallin, Anders Gullander och Jens Karle Handledare: Roland Knutsson, Björn Carlsson och Marcus Bengtsson Nyckelord: SMS-reklam, mobiltelefon, Marknadsföringslagen, obeställd elektronisk reklam, Mobile Marketing. Syfte: Vi vill med denna uppsats belysa hur möjligheten för direktreklam till mobiltelefoner ser ut idag och kan tänkas se ut i framtiden, med tanke på de ändringarna gällande obeställd e-postreklam som införts i Marknadsföringslagen. Fokus ligger i att belysa förutsättningarna ur ett företagsperspektiv. Metod: Kvalitativ metod i form av intervjuer med experter inom området, lämpliga företag och konsumenter. Utöver detta har information sökts i litteratur och på Internet.

Purpose/Aim: The purpose of this essay is to analyze and discuss how MTV is affected by the development that takes place on the world?s media market. The aim is also to see how MTV?s target group?s image of the channel can give guidelines in how MTV should act in this new media era.Material/method: I have examined the development on the media market and then created a model consisting of relevant factors that could affect a TV-channel today. Those factors and the two factors image and profile are then applied on MTV.

During the last couple of years many sectors and markets have had an increase in the competitive situation, this has meant that being cost effective have become more essential if organizations want to stay in business and be competitive. Thus, one crucial issue has become how to utilize the resources already available within the organization. Organizations can thoroughly plan and control personnel resources in order to become more efficient. But to become more cost effective also means taking into consideration several key figures, productivity being one of the more important figures.Onninen, a wholesaler which has one of its two central warehouses in Örebro has experienced this issue, i.e. an increase in competitive situation in their market.

Denna studie ville bidra till att öka förståelsen för hur man inom en förskoleorganisation ser på och genomför ett möte mellan förskolechef och förskollärare. Syftet mynnade ut i följande frågeställning:? Vad i mötet mellan förskolechef och förskollärare upplevs bidra till att skapa en verksamhet med hög kvalitet? I denna studie har en etnografiinspirerad metod använts, där data har samlat in med hjälp av samtal, observationer och intervjuer. Studien har genomförts i en kommunal förskola i Stockholms län. Förskolechefen samt 3 förskollärare har intervjuats före och efter ett möte med verksamhetsutveckling som mål.

Title:Social media as a tool for organizational learningAuthor:David Chaaya & Filip FischerSupervisor:Stig Sörling & Tomas KällqvistBackground:People have always used different ways of communicating. Communication hasa vital role in organizations for control when management and employees are communicatingand interacting with each other to spread individual learning. Thru this contact, individuallearning can develop into organizational learning, which will benefit the whole organization.The most modern tool of communication is social media such as Facebook, Twitter andYoutube. The potential of these social media is disputed in society, but more and moreorganizations are using these kinds of media for communication.Aim:The purpose of this study is to illustrate how social media is used to control withinorganizations and also to create understanding how significant social media are fororganizational learning.Method:The method of this study originates from the ?aktörssynsätt? and is influenced byhermeneutics.

This essay highlights the Swedish retail companies? engagement in ethics and environment issues as a part of the business concept. The Customer is today more aware about what is going on in the world than ever before. Two of the main reasons are the Internet and the globalization. In relation to the customer being more aware about the situation in the world today, the demand for products which have been produced in consideration of ethical and environmental values has increased.

Horseracing is frequently referred to as the engine behind all horse activity in Sweden and it can be divided in to two main branches: harness racing and thoroughbred racing (HNS, 2008). Jump racing is a part of the thoroughbred racing and the jump racing is characterised by jumps on the racing track. Jump racing has been a part of the Swedish horseracing for over hundred years, but it has in recent years suffered from low economic profitability and been threatened by discontinuance (ATG & SG, 2008). Svensk Galopp, who is governing the horseracing in Sweden, has decided to increase the importance of jump racing. A workgroup was created for this purpose, and as a result of their work a strategy for the jump racing is supposed to be delivered in April 2009 (pers.

The main aim of this master thesis was to see the process of an interactive online reference service from idea to final product. The reference service we have studied is developed and used by the Library of the National Institute for Working Life in Stockholm, Sweden and goes by the name phibi. Our goal was to review the whole realization process from the reasons why a service like this was created, how the service was introduced and implemented inside the organisation and finally what the result and consequences were for both the library staff and for the users of the service. Phibi is designed to be a tool that fosters communication between the library staff and the remote users where the users get the opportunity to be helped with their questions by the library staff although they are not physically present in the library. To understand the process we conducted a case study with 11 interviews of the library staff, the superior and the initiator to phibi.

Title: ?When The Line Between Transmitter and Receiver Blurs? ? A Study of how organizations look at social media as part of their external communication and how they respond to the environment in the new media toolNumber of pages: 49 (51 including enclosures)Author: Ida Hansson KällTutor: Cecilia StrandCourse: Media and Communication Studies D 30hpPeriod: Spring 2010University: Division of Media and Communication, Department of Informatics and Media,Uppsala UniversityPurpose/Aim: The aim of this essay is to study how five organizations look at social media as part of their external communication and how they respond to the environment in the new media tool.Material/Method: A qualitative method has been used. Five interviews as primary sources have been conducted with representatives from each organization.Main results: The main results of the study is that organizations have to integrate social media as part of their external communication plans in order to face and respond to their surroundings in a new interaction and multi-way communicative platform. Results also show that organizations are well aware of the importance of making use and participate in social media.Keywords: blogs, external communication, facebook, respond to the environment, social media.

For a long time, economic activity has decreased and shows a downward trend in the food sector. To break this requires efforts to strengthen corporate position with the ability to meet market challenges. In the small producers is a great potential for them to be able to increase its profitability thanks to its ability to offer added value in the product. But to achieve this requires not only a willingness and creativity out of the ordinary but also factors that lead us into this report, current issues. The issues are related to marketing, brand building and the importance of developing a stable network. The study aims to investigate how small businesses operate in rural areas are experiencing the possibilities of support from various networks and organizations and that, from a business perspective, and also see which areas that they need more support in to achieve a growing business. The work has been followed by an inductive method, when we initially could not say anything about the empirical results.