Value stream mapping is a tool that is frequently used by many different companies. It is a great tool used to achieve the work that follows the theories of lean production. The tool is used, however, only frequent on the factory floor and the method is also designed based on this type of use.An interest of applying the method on administrative parts of the company has occurred lately. Administrative parts of the company refers to the part that does all the planning such as purchasing, receiving orders, customer contact, contact with factory floor and other work that is made around the actual manufacturing. But the knowledge about applying value stream mapping on the planning part of the company is lacking because the method is relatively new.In this work, a comparison is made between the introduction of value stream analysis on production and planning.

Due to a constantly increasing competitive pressure it is of great importance to constantly strive for improvements in order to gain competitive advantages. Lean Production is a concept that has been introduced with the aim to minimize waste and increase profitability. The purpose of this report is therefore to investigate how to perform effective planning according to the principles of Lean Production, in companys with customer exclusive products, through a case study at Sandvik Mining and Construction (SMC), and to investigate how SMC kan improve their planning of drifting rods at the production unit in Sandviken.The study started by creating a theoretical framework, to describe the subject planning and planning based on Lean Production. This frame work constituted the base for the case study which took place at Sandvik Mining and Construction, and also for the model and planning tool that has been introduced.The result of the study is partly a general model with factors that contribute to a more effective planning. These factors has beed identifed as SMED, which focuses on reducing set up times and in the end to facilitate the planning.

A couple of hundred years ago half of the earth?s surface was covered by forest. Today, only half remains and every year an area the size of Nepal is disappearing. Deforestation, together with the burning of fossil fuels, is also one of the reasons for the increasing greenhouse effect. Another relatively unknown problem for the world?s forests is the trade with illegally harvested timber.

This thesis describes redesign and adaption of a products housing. In order to make it more economical to produce at a lower production volume. The thesis is based upon a prototype that a previous student developed for injection moulding. The goal is to find alternative manufacturing methods, but also to identify parameters that affect the cost of the injection moulding tool.The housing must be tough in order to protect the circuit board inside. But at the same time it must allow sound, light an electrical communication to pass through.

This paper examines and analyzes effects of the introduction of a new management control system tool within a Swedish public health organization, the Södra Älvsborg hospital, and its possible effect on organizational change. The new management control system tool, known as the SÄS-model, has been widely criticized for being too costly and with too small positive effects to be shown. Our approach has with that as a background been to examine whether the implementation of the SÄS-model and its balanced scorecard has been able to result in effects regarding organizational change. We have through a case study aimed to analyze how a management control system, much alike one that is typically used within foremost private organizations, can promote organizational change. Our results suggest that the implementation of the SÄS-model and the balanced scorecard has given the organization clearer visions and goals.

Syfte: Att analysera hur dagligvaruhandeln använder sig av Grön Marknadsföring internt och externt för att positionera sig som ett miljövänligt företag på marknaden.Metod: En deskriptiv undersökning med primärdata i form av personliga intervjuer från de tre största aktörerna inom svenska dagligvaruhandeln.Teori: ?Green Marketing Activities at the Three Levels? har används som modell för att ta reda på hur de olika företagen arbetar med Grön Marknadsföring. Modellen är uppdelad i åtta områden och tre nivåer för Grön Marknadsföring.Slutsats: Samtliga företag vill ta ett miljöansvar, men två av tre ser sig även ha ett ansvar att informera och hjälpa kunder till ett bättre handlande. Två av de tre undersökta företagen är mer inriktade på att bygga ett ekologiskt varumärke medan det tredje företaget är mer inriktad på att upplysa om ekologi. Undersökningen visar dock att alla aktörer har undermåligt arbete med marknadsföringen i butik för att fånga upp kunders ekologiska intresse.

The goal of this project was to together with Cochlear Bone Anchored Solutions AB develop a new cleaning tool for their Baha?systems. Cochlear BAS AB is a daughter company to Cochlear Limited based in Sydney, Australia. Cochlear BAS AB is situated in Gothenburg and with its 150 employees develop and manufacture the Baha?system.

Syftet med den här uppsatsen är att introducera boktrailern som fenomen och marknadsföringsmetod. Likheter mellan boktrailern, bokomslaget och filmtrailern undersöks för att ge en bild av hur en "typisk" boktrailer ser ut och vilka funktioner den kan tänkas ha. Uppsatsen utforskar även boktrailerns möjligheter att nå ut till olika målgrupper i olika åldrar, samt pekar på svårigheter med att definiera en målgrupp. Ungdomslitteratur och fantasygenren kopplas samman med boktrailern och exempel ges på hur författare och förlag kan skapa relationer till läsare via Internet. Generella riktlinjer ges för vad som bör tänkas på för att tilltala flest potentiella läsare när en boktrailer används eller utformas.

North Korea is considered to be the most autocratic dictatorship in the world today. Its citizens are denied their most basic human rights and North Koreas ambition to pursue nuclear weapons is looked upon with great fear from the international community and the US in particular. Some experts say that the threat from North Korea is far greater than the one possessed by Saddam Hussein. Although North Korea seems to inhabit all the necessary criteria for an US military intervention the United States has openly declared its diplomatic ambitions with the state. Why?With the use of realist and social construction theory this study will bring clarity to why the United States prefers diplomacy instead of a military intervention.

Syftet med denna studie är att undersöka vad destinationsmarknadsföringsorganisationerna (DMC) Stockholm Visitor Board och Destination har för syn gällande sociala medier. Samt att titta på hur dessa två arbetar med sociala medier i sin marknadsföring och även vilka fördelar och nackdelar en sådan marknadsföring kan ha.Studien har haft en kvalitativ utgångspunkt när det gäller metodval. Men ett inslag av kvantitativa aspekter har förekommit då en enkätstudie har utförts. Flertalet kvalitativa intervjuer har ägt rumt med relevanta personer för denna studie. En vardera representant från Stockholm Visitor Board och Destination Sigtuna har intervjuats.

It?s a fact that the climate is affected by the vehicle that runs on the worlds roads. But theconstruction of the road itself is rarely thought of as a climate threat. Svevia and the Swedish roadadministration have opposite views of how the construction of roads should be carried thru. It?sthe difference between those two construction methods that is the base in our thesis.The amount of energy use or the emissions are not analyzed for neither the Swedish roadadministrations nor Svevias construction models.

Seen in many trends and studies, consumers of today feel a growing desire to experience the uniqueness in products and services. This is forcing companies be more innovative and creative in their marketing, in order to distinguish and differentiate themselves and their products/services. We believe that creating a top-to-bottom experience strategy is one way that a company can succeed in this.The purpose of this thesis is to analyze and clarify how a business can reinforce their product experience through a complete experience strategy. In order to demonstrate this we have made a case-study research for the New Wave Group, advising them on how they can place blown glass art at the heart of the town of Kosta.The authors have used qualitative methods and an abductive approach. Four interviews have been completed with executives from the New Wave Group, including the project manager, hotel manager, head of the Kosta Boda smeltery and head of guides and visitors at Kosta museum.

AbstractLevel:Bachelor thesis in Business Administration/Marketing Title:Care Of Haus, "Kan Reklam. Förstår Annat". Ett Varumärke, En uppfattning? Problem:When it comes to building a strong brand it is important that their brand identity, which means how they want to be perceived coincide with how their customers sees them (Melin 1999). Purpose:The purpose of this thesis has been to find out if and how these two aspects coincide with each other.

The aim of this master's thesis is to present an introduction to semiological analysis of web based material, which is a hypothesis that combines the theoretical framework of classical Saussurean semiology, visual social semiotics as was developed by Günther Kress and Theo van Leeuwen, and Roland Barthes's notion of 'Myths'. Furthermore, a new tool called 'pseudo-signifier', constructed solely for the thesis, is also used in conjunction with the semiological analysis. The hypothesis is tested in a case study involving the web portal of a Swedish commune, Gothenburg (goteborg.se). A complete semiological analysis is performed on the case. The case study revealed numerous findings of interest, among others that images and texts on the web portal were sometimes used in a contradicting manner, and often in a way that symbollically excluded citizens from the portal, a fact which could be uncovered when studying underlying myths that permeated the web portal.

The purpose of this master thesis is to understand how busy moms experience their grocery shopping trips and the in-store environment. In gaining this knowledge, we aim at being able to suggest ways to improve the grocery shopping experience of busy moms; and present insights that can help food retailers in targeting this consumer group in-store. Methodology: We use an iterative approach, and work with photo elicitation interviews. We let our respondents capture their experiences in photographs, which then aid in recalling their memories in follow up interviews. Theoretical perspective: We base our theoretical perspective on environmental psychology where we use the original M-R model, and include personal and situational variables suggested by Bäckström and Johansson (2006); where the latter variable includes the views by Turley and Milliman (2000).