Every day consumers are bombarded with different marketing messages from all possible directions. At the same time consumers starts to actively and consciously avoid these messages. Therefore, marketers have to start thinking outside the box and find new ways to get consumers' attention. One of these methods is called guerilla marketing. The strength of guerilla marketing is its way to be unexpected and unusual.

In 1997, the Swedish parliament adopted a decision on Vision Zero (nollvision) in the road and transport system. Vision Zero means that no one should be killed or seriously injured in traffic accidents in the road transport system (Prop. 2003/04: 160). For the Transport Administration in Sweden (Trafikverket), this means increased demands on security and signage at road work sites around the country. This in turn means increased demands on the contractors that carry out road work for the Transport Administration.

This two years master?s thesis is about book circles for children, arranged by the public libraries in Sweden. The purpose is to gain knowledge about how children experience their participation in book circles, and how they experience their own reading. It focuses on children aged 10 to 12 years, and their leisure reading. The research questions are: What are the book circles? function for the participants? How and why do the children read? What kind of literature do they like? Do the children experience that their reading has developed through their participation in the book circles? What parts of the reading process do the book circles influence?The theoretical framework is threefold.

Att tidsperceptionen är påverkbar har tidigare påvisats. Studien syftar till att undersöka huruvida tidsperceptionen påverkar fartperceptionen, med hypotesen att när interna taktgivaren går snabbare uppfattas farten som lägre. 28 försöksdeltagare fick under fyra betingelser (Lugn, Stressig, Egen musik och Tyst) utföra tids- och fartestimationer under bilfärd. Inga signifikanta resultat påvisades ifråga om vare sig tidsperceptionen eller dess inverkan på fartperceptionen. Däremot skilde sig prospektiv estimation av medelfart åt beroende på betingelsen.

I föreliggande studie avhandlas fenomenet afterwork. Afterwork utgör en kontext som präglas av en integrering mellan arbetslivet och privatlivet, i den meningen att arbetskollegor umgås efter arbetsdagens slut under privata former. Studiens syfte är att beskriva upplevelsen av afterwork hos informanterna som samtliga är män, fyra kockar samt fem byggnadsarbetare.Krogen har historiskt utgjort en arena för män och denna studie använder ett genusperspektiv för att undersöka hur maskulinitet reproduceras inom fenomenet afterwork. För att besvara studiens frågeställningar används en fenomenologisk ansats och empirin har insamlats med intervjuer, samt en deltagande observation under en afterwork. Empirin analyseras med hjälp av Goffmans begrepp främre och bakre region, Gusfields begrepp ?work? och ?leisure?, samt Connells och Messerschmidts begrepp hegemonisk maskulinitet för att belysa reproducerandet av maskulinitet under afterwork. Resultaten visar att kontexten afterwork utgör en integrerad arena mellan arbetet och privatlivet där inget av det ena någonsin frångår det andra; afterwork utgör därav en förlängning av arbetsdagen då samtal om arbetet ofta förekommer.

En stor del av en individs liv består av arbete och fritid. Ett konstaterade är att arbete och lärande handlar om att utveckla copingstrategier som individen behöver för att framgångsrikt kunna hantera och följa den växande förändringen i samhället som kan förebygga faror för ohälsa i individens arbetslivs- samt fritidsmiljö och stärka individernas balans mot de situationer som kan uppstå i den livsmiljön de befinner sig i. Studiens syfte var att undersöka om människor upplevde stress på fritiden och arbetet och i så fall om det påverkade arbetsprestationen samt om det är fritiden eller arbetet som upplevdes skapa stress. Ville även identifiera vilka copingstrategier som kunde optimera balansen för den enskilda individen och på så sätt stärka individens arbetsprestation. Metoden är enkätstudie.

Volvo Human Monitoring (VHM) is an ongoing project at Volvo Cars where they measure, amongst other parameters, inhalation and exhalation through a device called Respiratory Inductance Plethysmograph (RIP), on drivers. RIP measures changes in the cross-sectional area of the chest and abdomen. When the driver is in motion, such as when she is turning the vehicle, the cross-sectional area changes and noise in the RIP signal may arise.The noise results in a large number of manual adjustments in the analysis of the RIP signal, which is very time consuming and the validity of the device for measuring inhalation and exhalation is questioned.The purpose of this study was to improve the efficiency of the analysis of the RIP signal. The goal was to create a new data processing tool in Matlab that automatically detects inhalation and exhalation from a RIP signal with higher validity compared to the previous data processing tool.In this study, nine tests were performed on drivers while they were driving in different scenarios such as highway, country road and in city traffic. Inhalation and exhalation was measured using a RIP, a pneumotachograph with a tightly sealed facemask and a thermocouple placed between the nose and mouth, which was used as reference to the RIP.The result of this study was a data processing tool that automatically detects inhalation and exhalation with higher validity compared to the previous data processing tool.

We are surrounded by sounds. There is always something that makes a sound: a breeze through the leaves, traffic on a distance or your own blood rushing through your veins. Human will always be surrounded by sounds which makes it an important part of our lives. Therefore the sound should have a big influence on how we perceive our surroundings and interpret our world. This essay inquires into what sounds can mean to an open space and urban spaces.

Mobility Management is about affecting and changing the demand of mobility. It?s not about what traditional planning?s been focused on; to supply for the demand. The demand of mobility is created by us humans since the traffic exists of us. That means that Mobility Management is about changing our needs.

With the climate change issues growing in importance on the social agenda, the field of urban masterplanning is of no exception when it comes to minimizing the carbon footprint in a variety of projects. The aim of this thesis has been to prepare the Carbon Critical Masterplanning tool, a software plugin for carbon dioxide emissions assessment developed by Atkins, to be used in Swedish conditions. The main targets were to improve the areas of the tool associated with energy conversion and renewable energy sources, and to test the tool in a real case. A planned construction of a new campus in Albano, Stockholm was chosen for the pilot study. A 3D model was built in the tool and the carbon footprint was calculated for a variety of combinations for energy supply to the future area.

In Scandinavia today many old harbour areas are developed into residential and commercial areas. For example are both Helsingborg city and Malmoe city in south Sweden planning to restructure some of their harbour areas to accommodate shops, schools, offices, residences et cetera. In Copenhagen in Denmark new plans for Nordhavn is also underway. In almost every plan proposal to redevelope an old harbour area the harbour activities are set a side to give room for new development. In Reykjavik, however, this has not been the case.

AimThe aim of this essay is by using a motor skill track to see if there exists any remarkable difference in the motor skill profiles between pupils from our montessori school and the mean score in the "Nytidstest". The questions at issue we had were: How is the motor skill profile on pupils in year 2 and 3 practicing montessori pedagogy? Is the motor skill profile superior or inferior to the mean score in the "Nytidstest"? What factors, if any, concerning the montessori pedagogy affects the results of the test?MethodWe used a motor skill track consisting of 8 stations sellected from the "Nytidstest" adapted for year 3 (the original test consists of 16 stations). Pupils from year 2 and 3 in our chosen montessori school were tested in groups of 4-5 persons each. We made the tests on two occasions each lasting for 100 minutes at the time.

Den här studien behandlar fenomenet sociala medier med inriktning på att öka trafik till detaljhandelns webbaserade sidor för att skapa relationer, bygga varumärke och öka försäljning.Idag står företag inför en ny utmaning när det gäller marknadsföring. På några få år har internethandeln exploderat och med det företagens sätt att marknadsföra sig virtuellt. Sedan början av 2000-talet har en ny kanal för att sända ut marknadsföringsmässiga budskap till kunderna uppstått, de sociala medierna. Ett exempel på en av dessa är Facebook vars användarantal bara stiger år för år och i dagsläget har fler än 6 av 10 svenskar en personprofil på Facebook.Varje kanal för kommunikation har sina egenskaper och med det givna referensramar för företagen att arbeta med och skapa verktyg för. Då sociala medier fortfarande är ett ganska nytt fenomen anser vi att problematiken ligger i att många företag inte har hittat det ultimata användningssättet för kanalen.

The purpose of this essay is to examine one of Sweden's oldest motorways in cityenvironment. The researched section is motorway E20 east of Gothenburg. Olskroksmotetin the west and Jonsered junction in the east, a distance of about 11 km. The mainquestion was, can maintenance of areas and objects related to the motorway give greatermeaning to a system that currently lacks historical connection?The survey was partly an archival study and partly a physical examination of themotorway and its appearance today.The road through Säveedalen from Gothenburg has a long history that begins with theriver and its valley as transport routes.

Every year, the horse industry in Sweden is growing. Because of this growth, it wouldbe most beneficial for the people involved in the agricultural business in Sweden toimprove their horse skills.I have assembled a form that includes basic guidelines for professional horse care.History tells us that Swedish horses have had a huge impact on the agricultural business.Before the arrival of the tractor, the horse played a very important role for the farmer.Today, horses are kept primarily for pleasure, mostly as a hobby for non-professionalpeople. In Sweden, we are seeing the small horse farms become more and morepopular, which is keeping the countryside open and alive.I feel it is very important to improve the knowledge among farmers and others who willwork in close proximity to horses. This will enable us to raise the standard of care ofhorses today and reduce the number of people who market themselves as professionalhorse specialists, even though they have no education or experience in the fieldIn this essay you will find information about the most common horse breeds in Sweden,including basic anatomy of the horse, feeding directions, hoof and dental care, commondiseases and their treatment. There is information relative to the safe transportation of ahorse as well as the rules pertaining to horses in traffic.