In recent years, the digitalization and media convergence has increased, which has made the market for public service- medias more competitive. Perhaps this is why public service has chosen to communicate with recipients outside their own channels.The purpose of this quantitative study is to find out how students attitudes looks towards the fact that public service are performing marketing communication. To find out, we conducted a survey, as 256 students of Linnaeus University in Kalmar answered. Together with the study we have used different theoretical references in order to analyse the responses from the survey, and obtain our conclusions.By analysing the empirical material we came to the conclusion that the majority are in favour of public service performing communication outside its own channels. But we also noticed that the communication needs to be in a certain way for the students to be positive.

The tourism industry is a young industry in Sweden but important for the economy and a large part of the field is mountain tourism. Marketing a place is called destination marketing, which has become a huge phenomenon and an important part of efforts for promotion in the tourism industry. The entrepreneurs in the tourism industry are an important part, as these are a big part of the destination. Their marketing and communication becomes a force to reckon with in order to attract tourists to the area. The purpose of this study is to examine how entrepreneurs through destination marketing reach their target market and with the intention to identify marketing channels that the entrepreneur uses.

The aim of this study is to investigate which communication strategies and channels the mu- nicipal company Falu Energi & Vatten should use in order to become more efficient in com- municating with citizens between 18 to 29 years old. The company is owned by the munici- pality of Falun and manages community services in electricity, district heating, fresh water, sewerage, metropolitan area network and waste disposal. The following theories have been used in the study: convergence culture, digital natives, information overload, communication strategies and uses & gratifications theory. The methods used in the study are 4 focus group interviews and one informant interview. The members of the focus groups where within the age range 18-29 years and lived in the city of Falun.

Motivation is a key factor in sustaining a healthy and active lifestyle, and technology has afforded us new methods for attaining information concerning exercise and health. This paper aims to examine how social media can motivate individuals to obtain and maintain an active and healthy lifestyle, as well as identify which particular social media channels are preferred for this purpose. Both quantitative and qualitative methods were used as data collection in this research. The results of this report show that images and text shared on social media, as well as the communication therein, can function as motivation for individuals to commence and maintain a regular physical activity and health regimen. Additionally, an individual?s sharing of their own training and health routine is enough to motivate the person in question to sustain their training and health procedure.

AbstractPurpose/Aim: The purpose of this paper was to identify the communication process at the company Cherry casino and see what opinions the employees had about it. Moreover, an evaluation of the used strategies was done and an analysis about what perhaps could be done to improve the attitude, communication and in the end the result for the company.Material/Method: The empirical material was gathered through qualitative interviews and theory application.Main results: The transmission of information regarding the regular work related information works just fine and the channels used are well chosen. But more large-scale information that deals with the company?s plans, strategies and targets is not handled in the right way. Neither is the respond.

The purpose of this thesis is to examine how municipal archivists/records managers seek and use information in their daily worklife. Two mayor questions were addressed:1. What information resources and Information channels do the respondents use in their daily worklife and which functions do these fulfil?2. How do the respondents experience their information seeking in relation to the work role and the tasks in the municipal organisation?A qualitative method with interviews was used.

För företag idag är det av stor betydelse att ha en fungerande interninformation. Syftet med denna studie var att belysa hur butikschefer och medarbetare i ett företag upplevde och definierade sin interninformation samt se hur interninformationen fungerade i nutiden och hur de eftersträvade att den borde fungera i framtiden. Målet var även att belysa vilka informationskanaler som ansågs vara mest informativa och fungerande. Elva intervjuer genomfördes och därefter analyserades data med hjälp av en induktiv tematisk analys. I studien framkom att de intervjuades upplevelse av interninformationen var positiv.

Communication is a part of everyday life. The more sensitive information we handle, the more interesting the question around security of your information becomes. There are two ways of handling security around the information you want to communicate, either you control the means by which you are communicating. Or you control the way you communicate, making you able to use existing communication channels. Existing methods within cryptography enables two parties to communicate information securely.

This is a qualitative study with a reflexive approach. The aim of this masters thesis is to describe how the internal information is managed in Borås Theatre and Borås Public Library related to the internal flow of information within the organisations according to descriptions of different units, staff and work tasks. Ten qualitative semi-structured interviews with employees at the Theatre and the Library have been conducted. The organisations have been studied separately. The interviews are presented according to six categories presented in the theory chapter as a result of the study.

Surveys show that consumers tend to avoid traditional marketing channels, leading the practitioners to use earned media channels through public relations (PR). This has also led to the use of covert PR. To understand the use of this communications method, the purpose of this thesis is to study campaigns, which have gained transmission in social media, by investigating how practitioners of three different campaigns motivate the choice to use covert PR.The study is based on a hermeneutic methodology and has an abductive approach. It is carried out by semi-structured elite interviews with six contributors of three different campaigns, using covert PR. The primary data consists of the empery of the interviews, while the secondary data consists of a theoretical framework of excellence in public relations, the PR practice and viral messages.The result of the study indicates the point of view that covert PR has given the campaigns a wider reach.

It gets more and more important for companies to get involved in Corporate Social Responsibility, CSR, when stakeholders now are more aware of the responsibility companies should take. Through their communication companies show how they take responsibility. Reflected by their goals by which they want to achieve acceptance and understanding through an open dialogue. The paper examines this issue. CSR is an abbreviation for Corporate Social Responsibility which is engagement in responsibility for companies and organisations.

To lead is to communicate, a main part of the leadership. 80 % of leaders working tasks involve communication of some kind. The ambition of this study is to analyze how four leaders of an international technique consulting company experience and handle community and technical development during their professional courses. The leaders have a various experience of leadership which adds depth and width to this study. To perform the study qualitative method has been used in the form of personal interviews.The result indicates that change is not always beneficial in every aspect of communication.

In todays' society e-commerce is growing at a rapid speed. 4,6 % of all retail sales on the Swedish market are done on the Internet. In the makeup category, which will be the category of focus in this study, 9 % of all the sales were done on the Internet during the last quarter of 2011. As it is today many suppliers do not have enough knowledge about e-commerce and instead of focusing on the development of the channel the focus should instead be on the development of the users of the channel.The purpose of this study is to understand the buying process with respect to the existing theories. The focus will be on the two stages information search and evaluation of alternatives.

A purchase decision can be seen as a multifaceted context that raises many unanswered questions. Understanding the consumer's evaluation of alternatives is complex and should be studied at a deeper rather than wider scale. There is a problem for retailers to understand how the consumer manages a purchase decision in a retail setting with durables goods that generates a higher effort. The aim is to describe the decision rules used by the consumer and how they are expressed in this context. A better understanding of which ones they use and how they are conveyed will help retailers to create effective marketing solutions that generate positive outcomes as increased profitability and customer satisfaction.

Consumption of meat and poultry has increased during the last ten years while the production in Sweden has decreased. Cheap imports are competing with Swedish products and consumers, restaurant and retail let the price decided what to purchase. Swedish food producers can become better at communicating the added values that meat and poultry produced in Sweden has. Social media gives companies a possible tool for communication in order to communicate and create a relationship with consumers. The rise of social media does not only affect consumer decisions making, but also corporate communication. The objective of this project is to investigate how social media can connect the farmer to the consumer.