Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Trädgårdens hantverk och design, 22,5 hp, 2014.

Studies conducted on event marketing have mainly focused on larger events. Managerial implications, marketing techniques, and theories in the field have hence dominantly addressed events of larger nature. Event marketing however is a growing phenomenon in the marketing mix. Brands are using event marketing to a greater extent. Brands are increasingly using small events as a marketing tool in order to create brand awareness and brand Image; this goes for both small brands and large brands.

It has become increasingly common for cities and municipalities to take greater account of the place marketing, and to see the physical location as a brand. An early step in this process is to make the Image measurements of the place, in order to develop better marketing strategies. A method often used in tourism research for this type of measurements is Etchner and Ritchie's theoretical framework. The framework is initially designed to measure visitor's Image of a tourist destination.Almost all previous research in this area is based on the visitor's perspective, but Olofsson and Skredsvik have used this framework to measure a location's Image among the residents. They feel that the residents of a place can be seen as ambassadors of the place because they know the site well.

Sammanfattning Under de senaste decennierna har de politiska kampanjerna blivit alltmer professionella och de politiska partierna bör därför likt företagen förlita sig på etablerade marknadsföringsteorier. När politiska partier ska påverka sina väljare är sambandet mellan organisationsidentitet och Image viktigt då identiteten ska återspeglas i den Image som väljarna har av partiet. Centerpartiet tappade i väljarstöd i det senaste riksdagsvalet 2010 och är ett parti som haft anledning att analysera och reflektera över sin identitet och Image. Tidigare var Centerpartiet ett utpräglat landsbygdsparti medan de numera, i en högre utsträckning än förut, vill identifiera sig med städerna och de väljare som finns där. Centerpartiet har även under den senaste mandatperioden kompromissat i politiska frågor som var och är viktiga för partiet, partiets medlemmar och väljarna.

The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the Image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand Image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand Image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated Image of a brand?? To what extent can the customer influence the brand Image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis.

Title: Artists? identity and Image ? a brand perspective The purpose of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two terms identity and Image. We find this issue interesting and relevant since branding has been widely discussed in business economy, but not enough when it comes to artists in the music business. To answer our research question we have targeted three aims for this essay, which is to clarify and analyze:? Identity and Image when people are viewed as brands? What specifically characterizes the Image of the artists when they are seen as brands and what it might mean that artists are considered as brands? How artists identity and Image can be highlighted, shaped, influenced and how it can changeIn this study we have used a qualitative approach to get the topic in depth and gain a greater understanding for the subject.

AbstractThe purpose of this investigation is to find out how the pupils can discover and to feel joy in their creative art activity and also to believe in their own ability. The aim is to figure out if creative art activity is able to raise the pupil?s self-Image. By literature, pedagogue interviews, and interviews with pupils at the age of ten years old and by action research is the way that I have searched for an answer for my question. The main result is that fantasy, creativity, courage and lust are important parts to develop in the job of raising the self-Image.

Öland?s Business Office is on the verge of developing a strategy for the island?s future tourism. Before any work with developing Öland can be carried out, it is essential to gain an understanding of how the place is perceived today.The purpose of this essay is to study the island?s current Image and make recommendations for how the place brand could be developed.The methods used are literature studies and qualitative group interviews. The participants have been inhabitants of Öland and returning visitors from the Kalmar region.

The objective of this thesis has been to investigate the approval process for an Image. This investigation has been carriedout at four catalog-producing companies and three companies working with repro or printing. The information wasgathered through interviews and surveys and later used for evaluation. The result of the evaluation has shown that allbusinesses are very good at technical aspects but also that the biggest problem they have is with the communication. Theconclusion is that businesses need a clear construction for the Image process.

Syftet med denna uppsats har varit att öka förståelsen för kunders perception av företags miljödesign och hur detta påverkar deras uppfattning om företags Image. Uppsatsen grundar sig på ett fallföretag, SEB i Lund. Den emiriska analysen har sin grund i kalitativa djupintervjuer gjorda med SEB och med SEBs kunder. Att kunder reflekterar över miljödesign är något som framkommer i studien. Studien indikerar att de krav kunderna har på en bank framförallt är helhetskänslan, som skall vara inbjudande och intressant.

Introduction: HR departments have been developed to take care of the organizations most important resource: the human being. HR as a function has however faced criticism claiming that the function does not entail any value to organizations. The rest of the organization often have a hard time understanding what HR?s daily work means and thereof not having a clear Image of the function?s purpose or the function?s role in the organization Aim: The purpose of this study is to describe the relationship between the organization's view of the HR department (Image) and the HR department's Image of themselves (identity) in order to create a greater understanding of how the HR function successfully can be a well-functioning resource in an organization's overall business. Methodology: The study was conducted in the form of a case study. We have approached the issues by taking different perspective into account, which includes HR, managers and employees.

Sammanfattning Titel: Hur uppfattas Image i olika kulturer? Problemformulering:Det första steget i vår problemundersökning är att studera vilken Image BabyBjörn vill föra ut på de olika nationella marknaderna och vilka tankar som ligger bakom den eller de Images man för ut. Därefter ställs följande frågeställning: Hur inverkar kultur på Image och uppfattas Imagen olika i den svenska respektive franska kulturen? Syfte: Syftet med denna uppsats är att studera hur ett företags Image kan te sig på en internationell marknad samt att se hur köpbeteendet skiljer sig två länder emellan. Undersökningen strävar efter att förstå hur internationellt Imageskapande kan utvecklas och hur Image uppfattas av konsumenter från olika kulturer och om de olika kulturerna, till vilket företaget vänder sig, påverkar uppfattningen av företagets Image.

The four grocery chains Axfood, Bergendahls, Coop and ICA, all providing private labels, dominate the Swedish grocery market. Through private labels, it may be possible to convey an Image about the grocery chain's overall brand. Furthermore, it is important that the grocery chain's employees have a fairly consistent understanding regarding the company's Image to achieve success.The main purpose of this study is to examine how the intended Image the Swedish grocery chains head offices will communicate through private labels is perceived among the store employees. The study intends to provide an expanded view among the grocery chains' work on internal communications regarding the Image of private labels. The research method is qualitative.

As the information society becomes increasingly flooded with digital Images, the need for efficient Image retrieval systems increases as well. To handle the vast amounts of data involved, the indexing process needs to be run automatically, using content-based descriptors extracted directly from the digital Image, such as colour composition, shape and texture features. These content-based Image retrieval systems are often slow and cumbersome, and can appear confusing to an ordinary user who does not understand the underlying mechanisms. One step towards more efficient and user-friendly retrieval systems might be to adjust the weight placed on various descriptors depending on which Image category is being searched for. The results of this thesis show that certain categories of digital Images would benefit from having extra weight assigned to colour, texture or shape features when searching for Images of that category..

The phenomenology of Gaston Bachelard holds that readers, or viewers, relate to spatial Imagery through the use of age-old archetypes. These archetypes form a collective Image-memory that is employed when reading space. One such Image is the house. The house for Bachelard is, however, never solely an Image, but constitutes a familiar space that becomes inscribed in our bodies through the repeated physical contact with this domestic space. The house teaches us to interact with space, and comes to inform the way that human beings understand Images of space.