People born 1940-1949 will be more demanding regarding help from the elder care than previous generations. The explanation often proposed is that people born in the 1940?s grew up after the Second World War when cultural changes took place in society. The aim of this qualitative study was to describe the social needs of people born in the 1940?s today, in order to make cautious assumptions about what type of social needs elder care is likely to face in the future, when the older people becomes in need of elder care.

Bachelor thesis, Degree of master in Science and Economics, School of Business and Economics at Linnaeus University, Management, 2FE01E, Spring Semester 2013Author: Johanna Björklund, Sarah Gustafsson and Sofia NicklassonMentor: Anders HytterTitle: Retention: Why stay when your options are unlimited? Background: Employee turnover is a problem today, and companies face increasing challenges when it comes to retain employees within the organization, so called employee retention. This is a present concept and theory holds that more organizations realize that they need to put more focus on retention as one of their business goals to remain competitive. It?s important that organizations understand individuals' different needs and the factors that make them satisfied in their professional life.

In this paper the authors examine three questions: 1) Is stealth marketing messages posing as status updates on Facebook a more effective way of advertising than traditional web banners? 2) What impact has learning about stealth marketing practices in social media on consumer attitude and post purchase behaviour? And finally 3) Will different generations respond differently to these questions?Our findings show that stealth marketing in social media is not more effective than traditional web banners. Furthermore, the result indicates that when consumers find out about stealth marketing practices it will have a negative impact on future purchase intensions and brand image. Most consumers will also have strong feelings of being deceived, which could instigate harmful post purchase behaviour such as negative word-of-mouth and possibly, based on some earlier cases, boycotts.The result of our research shows that the brand perceptions and future purchase intentions of Generation Y, persons between 18 and 30 years of age, are affected in a less negative way than the brand perceptions and future purchase intentions of older generations when finding out about stealth marketing practices in social media. However Generation Y:s reaction is still negative and they do consider traditional web banners to be more credible than status updates on Facebook.

The study examines the massacre of the garrison of the castle of Kalmar in 1525 and its causes. The goal of the investigation has been on the one hand to elucidate the most probable sequence of events, and on the other to identify as many different plausible explanations to the massacre as possible. For this end, four contemporary sources have been examined and compared in their details. To enable a broad basis for interpretation, the author has consulted various works on the themes of warfare, soldiers and violence in the late middle ages and the sixteenth century. Apart from political aspects, the study highlights social and cultural conditions as important factors in explaining how the massacre could be carried out without provoking any single part of society.

Sverige kommer inom en snar tid att stå inför stora förändringar på arbetsmarknaden gällande generationer. Baby boom generationen kommer att gå i pension och arbetsmarknaden tas över av generation X och Y. Genom att baby boomers lämnar arbetslivet och tar med sig sina kunskaper, blir det ett stort tomrum som kan vara svårt att fylla av de nästkommande generationerna. Emellertid har generation X och Y andra kunskaper som baby boomers saknar. Karakteristiska värderingar återfinns hos de olika generationerna, exempelvis värdesätter baby boomers hårt arbete och lojalitet.

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SammanfattningTitel: Hur pa?verkar Gerillamarknadsfo?ring Generation Y? A?mne/Kurs:  Fo?retagsekonomi - KandidatuppsatsHandledare:  Lars HaglundNyckelord: Marknadsfo?ring, Gerillamarknadsfo?ring, Generation Y, Annonsering, Word-of-mouth, Buzz- marknadsfo?ring, varuma?rkesattityd, varuma?rkesengagemang, engagemang online, kommunikation.Bakgrund: Marknadsfo?ring handlar om att skapa och utveckla lo?nsamma kundrelationer. I dagens samha?lle sa? sker marknadsfo?ring runtom omkring oss hela tiden. Pa? grund av detta har Generation Y utvecklat strategier som automatiskt sorterar bort o?verflo?dig och ono?dig information.

I den ha?r uppsatsen fo?rses la?saren med en uppfattning om vilken roll nationella kulturskillnader spelar i globala virtuella team besta?ende av Generation Z. Vi fokuserar pa? dimensionen individualism-kollektivism, och gruppdynamik i globala virtuella team ur fo?ljande perspektiv; fo?rtroende, o?msesidigt beroende, kommunikation, samt relations- och uppgiftsrelaterade konflikter. Utifra?n va?r litteraturgenomga?ng formulerar vi tva? hypoteser; 1) att nationella kulturer ha?ller pa? att fo?ra?ndras, och 2) att nationella kulturskillnader inte upplevs existera la?ngre, vilka vi underso?ker genom en kvantitativ enka?t som skickats ut till studenter fra?n hela va?rlden.Va?rt resultat visar pa? att skillnader i nationell kultur har minskat inom vissa omra?den, som kommunikation och konflikthantering, medan de fortfarande a?r na?rvarande na?r det kommer till fo?rtroende och o?msesidigt beroende.

When a person of the older generation in a family owned company wish to transfer his ownership to a person in the younger generation this can be done through a succession of generation. Different methods can be used to proceed with such a matter, selling the company shares for a price below the market value is one example of this.When the owner transfers shares to a person in the younger generation, either as a gift or by selling them to a price below the market value, the provision in the 7th chapter 4 § ÄB can be applicable. This provision establish that; when a gift that has been given during the grantors lifetime and when the purpose of this gift is to be equivalent to a testament, the gift shall be returned to the receiver if this action confines with the direct heirs statutory portion.A gift is to be equivalent to a testament when the giver had the intention to arrange the succession when the gift was given away, and when this gift did not amount to any economical sacrifice for the giver. There are two situations which causes a gift to be equivalent to a testament. The first situation arises when the gift is given by the giver right before his death, on his deathbed so to speak.

So- called ?Network Based Defense? (NBD) was introduced in Sweden in connection with the transformation of the Swedish Armed Forces in 1999. NBD is based on the U.S. variant Network Centric Warfare (NCW), which in turn is derived from research on the concept of Revolution in Military Affairs (RMA). In Sweden the concept was introduced and included not only the Armed Forces but was intended to also support the Swedish civilian agencies in order to create networks and hence share the available information and thus more effective crisis management and to provide more "bang for the buck." In developing the concept of NBD the Swedish Armed Forces used both economic and human resources, in the form of research, new technologies, new organization and new methods.Between year 2004 and 2006 the Armed Forces once again entered the process of reorganization.

Vi har valt att undersöka den pågående generationsväxling som sker på arbetsmarknaden, den äldre generationen börjar nu gå i pension och den yngre generationen börjar i allt högre grad röra sig in på arbetsplatserna. Ämnet har länge legat till grund för forskning och det har förutspåtts att de stora pensionsavgångarna skall leda till stor arbetskraftsbrist. Detta är inget som vi ser på dagens arbetsmarknad utan det är istället arbetslösheten bland unga som är det mest framträdande. Forskning om det förmodade generationsskiftet har länge vart aktuellt, men verkar nu börja närma sig i och med att pensionsavgångarna beräknas tillta. Samtidigt som de yngre årskullarna börjar minska i antal.

Intresset för lyxprodukter har ökat runt om i världen vilket också blivit allt mer framträdande i Sverige. Marknaden för lyxprodukter har de senaste åren förändrats och banat väg för en ny kategori av lyx tillgänglig för en globalt växande medelklass. Den nya kategorin benämns ofta som new luxury vilket innebär en åtkomlig kategori av statusgivande produkter som är lägre i pris än de traditionella lyxprodukterna. Allt fler lyxföretag väljer att expandera för att kunna nå en bredare kundbas och tillämpar därför produktlinjeutvidgning eller varumärkesutvidgning. En alltför omfattande expandering kan dock innebära risker eftersom den uppfattade exklusiviteten hos ett lyxföretag kan gå förlorad.

The new information society has revolutionised almost the entire world. But the new technique does not only bring good. That which was before only available on paper may today only be available on a computer system. This makes it possible to send data electronically. In the wrong hands that information can become a threat against the security of an individual, a company or even a nation.

This report summarizes a Bachelor Degree Project in Integrated Product Development,carried out during the spring semester in 2007 by three students at the Product Design Engineering programme at the University of Skövde. The project was performed as an assignment for KinBag ab, a sister subsidiary to Kinnegrip ab in Lidköping, who develop,manufacture and market the golf bag KinBag, a bag with an integrated wheel carriage system. The purpose of the project was to redesign the golf bag to attract a target group consisting of golfers aged between 20 and 40.The layout of the project was as follows: The project began with a feasibility study where different problems were identified with the basis of a market research which eventually was summarized in a dynamic specification of requirements. The feasibility study was followed by a generation of ideas which contained everything from sketches to simple mock-ups with an intensive amount of thoughtful brainwork and information gathering in between. This ledto the development of a number of design concepts, both on an overall level and on different parts of the golf bag.

Vi har valt att undersöka den pågående generationsväxling som sker på arbetsmarknaden, den äldre generationen börjar nu gå i pension och den yngre generationen börjar i allt högre grad röra sig in på arbetsplatserna. Ämnet har länge legat till grund för forskning och det har förutspåtts att de stora pensionsavgångarna skall leda till stor arbetskraftsbrist. Detta är inget som vi ser på dagens arbetsmarknad utan det är istället arbetslösheten bland unga som är det mest framträdande. Forskning om det förmodade generationsskiftet har länge vart aktuellt, men verkar nu börja närma sig i och med att pensionsavgångarna beräknas tillta. Samtidigt som de yngre årskullarna börjar minska i antal.