Purpose: To examine how video-game releases affect the share price, and if video-game reviews have any impact on the share price of gaming corporations. Method: A quantitative deductive research approach is applied with Event study methodology used as basis. The investigated companies were the five largest gaming companies listed on the U.S. NASDAQ exchange. A total of 29 video-game launches and 85 reviews where examined.  Theory: The study is based on The Efficient Market Hypothesis, Agent Theory, Public Relations Theory, Nextopia and previous research.Results: The result contains 114 observations in five companies.

Ordet upplevelse används idag av många företag i olika branscher för att fylla sina tjänster med värde. Inom marknadskommunikation har byråerna börjat använda sig av upplevelsemarknadsföring för att tränga igenom mediebruset och tillgodose kunder och konsumenter. Syftet med uppsatsen är att undersöka hur kommunikationsbyråer, som profilerar sig inom upplevelsebaserad marknadsföring, använder begreppet upplevelse och därigenom uppnå förståelse för vilken generations upplevelseproduktion de arbetar med. Jag utgår ifrån Bosjwijk, Peelen och Thijssen (2007), vars modell innebär att det finns tre generationer upplevelseproduktion, varav den första generationen, iscensättning, innebär att organisationen utformar upplevelsen för individen. I den andra generationen, samproduktion, utformar organisationen och individen upplevelsen tillsammans.

The tsunami in Thailand in 2004, 9/11 and hurricane Katrina in New Orleans 2005 are all reminders that no organization is immune to crises, which also means that all organizations should be prepared and know how to handle a crisis if one was to occur. A case study has been conducted, on a crisis regarding a fire that occurred on the 31st of July 2014 in Västmanland, Sweden. Through Qualitative interviews empirical data was gathered and then analyzed together with our theories and previous research. The purpose of the study is to analyze how the municipalities affected and the County Administrative Board of Sweden handled and communicated with/to the public during the fire that spread in Västmanland 2014. Our study shows that a risk analysis and analysis of surroundings is crucial in anticipating a crisis Event and that it is essential for organizations to undergo training to prepare organization members on how to handle a crisis. Another conclusion is that the need for information is large during a crisis Event and grows throughout the entire course of the crisis. The crisis that we studied had a lack of information, but at the same time the public?s need for information is a need that can?t be satisfied during a crisis.

This thesis is a study of the history of cultural Events in Norrköping from the Agriculturemeetings in 1897until today?s sailfestival, Sail Norrköping. The purpose is to see how the Events have effected Norrköping as an Eventcity, but also to examine the purpose with a cultureEvent. The essay also discusses modernisation?s impact on society.

Purpose/Aim: The purpose of this study was to investigate future marketing channels from the perspective of professional marketers.Material/Method: The study is based upon interviews with six professional marketers.Main results: Traditional marketing is not being put aside but needs to be combined with new methods. There are several new and exciting ways to gain attention from the audience, all depending on the purpose of the campaign. Mobile technology is considered upcoming and target group defining is a key issue..

Banks are an important institution for the economy of a society. During the later years the world of banking has changed. Several new actors have entered the market and taken over traditional bankservices as well as new ones. The way of conducting banking has changed with the Event of new technology. One of the banks customer segments, the students have also been under a change.

Inledning: Svensk ishockey har under de senaste decennierna utvecklats till att bli en upplevelse­­­industri, vilket gör upplevelsen i arenan allt viktigare. En ishockeymatch säljs numer som en helhetsupplevelse, vilket ställer krav på klubbens utformning av arena­upplevelsen.Syfte: Studiens syfte är främst att undersöka hur Örebro Hockey arbetar med arena­upplevelsen för publiken i Behrn Arena under ishockeymatcher samt vad klubben i framtiden kan göra för att förbättra arenaupplevelsen. Studien ska även undersöka skillnaderna mellan att se en match i Behrn Arena och på tv.Frågeställningar:Vad gör Örebro Hockey för arenaupplevelsen i Behrn Arena?Vad kan Örebro Hockey göra för att i framtiden förbättra arenaupplevelsen för publiken?Hur har den historiska utvecklingen av arenaupplevelsen i Behrn Arena sett ut för Örebro Hockey?Vad finns det för skillnader mellan Örebro Hockeys matcharrangemang i Behrn Arena och tv-sändningar av C More?Metod: Studien använder en kvalitativ metod med fallstudiedesign. Det genomförs fyra semistrukturerade intervjuer, varav två görs på Örebro Hockeys kansli, en på restaurang Grodan i Stockholm och en på telefon.

Alcohol and drug abuse is something that undoubtedly exists in our society today. Our interest in this area was inspired by an earlier study of the influence of socialization on these dependencies. From this we developed new hypotheses concerning men and women?s drug and alcohol abuse. The main purpose of this study was to highlight the experiences and reflections of six women and seven men on their own alcohol or drug abuse.

Alcohol and drug abuse is something that undoubtedly exists in our society today. Our interest in this area was inspired by an earlier study of the influence of socialization on these dependencies. From this we developed new hypotheses concerning men and women?s drug and alcohol abuse. The main purpose of this study was to highlight the experiences and reflections of six women and seven men on their own alcohol or drug abuse.

Banks are an important institution for the economy of a society. During the later years the world of banking has changed. Several new actors have entered the market and taken over traditional bankservices as well as new ones. The way of conducting banking has changed with the Event of new technology. One of the banks customer segments, the students have also been under a change. With a changed market companies have to adapt to the new rules of the game.

In this essay a pilot study on the memory of Swedish Public Service radio news is presented. 30 subjects participated in the study, which was performed during three days, 18 to 20 of November 2013. The material which formed the basis for the study consisted three newscasts of Sweden's most popular radio newscast ?Dagens eko?, which is broadcasted live at 16.45 every day in the Public Service channels SR P1 and SR P4. The subjects listened to the broadcasts each day, and their memory of them was tested the day after each broadcast.The aim of the thesis is to find out which properties of the audience that affect how much ? and what parts ? of a newscast that the audience remember.

This essay discusses the import of cod (Gadus morhua) in Sweden during the Middle Ages through isotope analysis of cod vertebrae. The isotope analysis is used to trace the cods origin to either the Baltic Sea or the Atlantic Ocean. The bones were subjected to d13C, d15N and d34S analysis; 64 of  the analyzed bones met the quality criteria. The isotop data showed that import of Atlantic cod was significant in medeval Sweden. The analysis suggests that there is no specific time or Event that the sites start to import cod but this varies from site to site. .

En Eventstudie gjordes på aktierekommendationer publicerade på Privata Affärers hemsida mellan 2009-2010. Publiceringsdagen för rekommendationen utgjorde Eventdagen och ett Eventfönster på fem dagar innan och fem dagar efter. Rekommendationerna delades upp i olika kategorier för att kunna se skillnader mellan köp, avvakta och säljrekommendationer samt för Mid Cap och Small Cap. Uppsatsen kunde inte påvisa någon generell statistisk signifikant överavkastning i någon av de undersökta kategorierna..

A comparison of strategic alliances and mergers & acquisitions and their impact on shareholder value has been done. By using an Event study methodology, the announcements of these strategic approaches has been analysed in order to understand which strategic approach affect shareholder value most favourably..

Syfte: Syftet med uppsatsen är att undersöka effekterna av en omvänd aktiesplit med avseende på avkastning, likviditet och volatilitet. Metod: Undersökningen bygger på en kvantitativ metod och vi har valt att använda oss av en Event study. Urvalet består av 15 bolag noterade på Stockholmsbörsens A- och O-lista under perioden 1993-2003 som genomfört omvänd aktiesplit. För att beräkna den icke normala avkastningen använder vi oss av marknadsmodellen. Som jämförelseindex har vi valt Affärsvärldens Generalindex.