Studenternas bankmarknad; en förändrad studentpopulations förhållande till banker
Banks are an important institution for the economy of a society. During the
later years the world of banking has changed. Several new actors have entered
the market and taken over traditional bankservices as well as new ones. The way
of conducting banking has changed with the event of new technology. One of the
banks customer segments, the students have also been under a change.
With a changed market companies have to adapt to the new rules of the game. In
our survey its shown that students in general like the banks and their
services. There are some differences between different groups of students
regarding some areas. One factor which emerges is something that could be seen
as a failure in communication between banks and students.