Along with the increasing trend of online advertising comes an increasing avoidance behaviour from the observers. The marketing communication now requires a valuable content, which leads to the creation of new online advertising forms; including content marketing, advertorials, online ads and the latest rising star - Native Advertising. The last-mentioned also constitutes the basis and object of study for this paper. The purpose of this study is to shed light into this relatively unexplored topic and concretize the true effects. There are many examples of how Native Advertising is framed and implemented, but little hard facts and real figures.

Enligt Skollagen (SFS 2010:800) 8 kap. 2? ska f?rskolan fr?mja social gemenskap vilket kan uppn?s genom att skapa f?ruts?ttningar f?r alla barn att kommunicera. Det framg?r d?remot inte i styrdokumenten hur inkluderingsarbetet ska g? till.

The blog has become a widely discussed subject, but while marketers do invest in blogs, there is little evidence on the how the blog works as a marketing tool. Therefore, we thought it would be interesting to create a greater understanding of the blog's potential communication effects. To demonstrate the potential of the blog in comparison with more traditional media, we decided to compare the communication effects achieved by a blog with those achieved by an online magazine. We pursued an experiment where we exposed an identical text about a brand to respondents in seven blogs and in seven online papers and measured the resulting communication effects in terms of attitudes and intentions towards the exposed brand. The quantitative study showed that the blog in some basic aspects works as a more traditional media; when the consumer forms positive attitudes toward a text in a blog, the attitude spills over to the attitude toward the brand, with higher buying and w-o-m intentions as a consequence.

In this degree project I have studied how an anti-discrimination bureau can adapttheir online information to the target group ? immigrants who only have modestunderstanding of the Swedish language. This group is often subject of discriminationmatters, and therefore it?s important that they can take part of the information.To find answers to my questions I have studied different relevant theories, performeda readability analysis on the online information and have had qualitativeinterviews with representatives from the target group. I have also tested my rewrittentexts on both representatives and other readers.The result from my studies has shown that it is words that are the most difficult inthe current online information, while length and structure of the sentences are alsoof importance when it comes to the readability.

Syfte: Uppsatsens syfte var att unders?ka vuxnas konsumtion av mejeriprodukter och likv?rdiga v?xtbaserade alternativ i Sverige. M?let var att unders?ka om det fanns signifikanta skillnader i konsumtionsvanor mellan tre olika kosth?llningar, vegan, vegetarian och all?tare, samt mellan faktorer som ?ldersgrupp, k?n, utbildningsgrad och boendeform. Metod: F?r att samla in empiri anv?ndes en enk?tunders?kning som distribuerades utifr?n ett bekv?mlighetsurval via sociala medieplattformar. Chi-tv? tester anv?ndes f?r att s?kerst?lla signifikanta skillnader i respondenternas svar (n=193). Resultat: P? grund av f? svar fr?n respondenter med vegansk och vegetarisk kosth?llning skapades ett bortfall.

The purpose of this Master?s thesis is to study how well the online catalogue of The Music Library of Sweden works when ordinary users are searching for sheet music. The issues studied are: Why do the users fail to find the sheet music they are looking for? Do the users take advantage of the possibilities that the classification codes of the SAB system offer? If not, why?The source material of the study is 144 comments from a user questionnaire about the online catalogue and, in addition, the search log for one day (513 queries). The comments were sorted into seven groups depending on the type of information need, for example searches for certain instrumentation or genres and problems with spelling.

F?ljande kandidatarbete ?mnar studera begreppet kr?kning samt bevisa Gauss remarkabla sats f?r att f?rst? dess konsekvenser f?r till?mpningar inom kartografi. Arbetet inleds med att bygga upp fundamenten i kurvteori i plan och rum, d?r begreppet kr?kning f?rst introduceras. Vidare definieras begreppet yta i tre dimensioner, f?r att sedan beskriva kr?kningsbegreppet f?r ytor. Detta leder till en diskussion om hur en ytas f?rsta respektive andra fundamentala former anv?nds f?r att m?ta l?ngd, vinklar samt Gausskr?k ning.

Internet har blivit na?stintill oumba?rligt i dagens va?rld. Fra?n online-spel till e-handel och fra?n kommunikationskanaler till ett informativt na?t, a?r Internet fo?rmodligen en av de mest framtra?ngande och vitt spridda uppfinningarna av va?r tid. Medan sa?kerheten kring anva?ndandet av Internet har diskuterats vilt sa? har anva?ndbarheten av Internet i olika omra?den inte utforskats till samma grad.

Det ha?r examensarbetet tar upp Suzukiundervisning pa? klarinett. Syfte var att fa? fo?rdjupad kunskap i varfo?r klarinett inte a?r ett officiellt Suzukiinstrument.Tidigare forskning visar pa? det gynnsamma i att inha?mta kunskap i unga a?r. Tidig start a?r en av byggstenarna i Suzukipedagogiken, men hur fungerar egentligen klarinettundervisning i unga a?r? Det finns en stor ma?ngd litteratur som bero?r Suzukiundervisning pa? olika sa?tt.

This paper examines the impact of conscious shelf management on online grocery stores. An S-O-R framework is used to unveil if some established shelf management techniques from physical stores are applicable in an online context. We also explain some of the cognitive processes customers experience as they get exposed to online buying situations. A main study with two data sources is conducted: one quantitative website experiment with 168 participants who got exposed to five different organisation patterns within five different categories; and one more qualitative eye tracking experiment with 20 participants. The results indicate that a disorganised product page evokes not only different scan paths and cognitive patterns but also generates higher sales.

The purpose of this study is to investigate the effectiveness of consumer generated advertising as a marketing tool to encourage online word of mouth. Subsequently, the researchers aim to examine if there are certain design factors in consumer generated advertising that influence the effectiveness of consumer generated advertising in encouraging online word of mouth. The study conducts a multiple case study of several consumer generated advertising campaigns. It consists of in-depth studies of these cases in combination with quantitative analyses of the encouraged word of mouth. The different cases are examined on several design factors that could possible increase the volume of encouraged word of mouth..

Denna studie a?r en fo?rdjupning i huruvida motivation pa?verkar andraspra?ksinla?raresresultat i la?sning. Gardner och Lamberts (1972) ursprungsmodell fo?r motivationsstudier har fungerat som underlag i denna underso?kning som har utfo?rts pa? en grupp vuxna L2- inla?rare av svenska som i nula?get studerar pa? SFI, kurs C och D. Fra?gesta?llningen a?r huruvida elever med ho?g motivation uppna?r ba?ttre resultat pa? la?stest a?n elever med la?gre motivation.

Det ha?r examensarbetet tar upp Suzukiundervisning pa? klarinett. Syfte var att fa? fo?rdjupad kunskap i varfo?r klarinett inte a?r ett officiellt Suzukiinstrument.Tidigare forskning visar pa? det gynnsamma i att inha?mta kunskap i unga a?r. Tidig start a?r en av byggstenarna i Suzukipedagogiken, men hur fungerar egentligen klarinettundervisning i unga a?r? Det finns en stor ma?ngd litteratur som bero?r Suzukiundervisning pa? olika sa?tt.

Bachelor thesis in Interaction Design by Håkan Carlsson, spring term 2007, Malmö University, School of Arts & Communication. The climate for video sharing online is somewhere in the border of becoming a place for only the big companies to distribute material with general interest, or small communities with genre-specific interest to attract a larger audience. In this article I will look at the travelindustry to see what possibilities can be implemented into communities with interest in planning and travelling. I will argue that the importance of collaboration with different media can create a bigger picture so that more people can use and discover each other?s travel videos and experiences. I have also taken a closer look at social interaction at online communities such as MySpace and YouTube.

A new phenomenon on the Internet is the online audience response. Mentimeter is a web-based tool where you can create online polls. The users can then cast a vote and the result is shown in real time. We want to test the information visualization in Mentimeter and we base our hypothesis, that a better graph design is possible, on the work of Edward Tufte and Stephen Few. Edward Tufte is an emeritus at Yale University, where he held courses in statistical evidence and information design and has created theories about how visual information should be designed.