Sensory marketingAn effective instrument for libraries? We are living in a world of constant communication and information and because of that, marketing in general seem to have no distinctive effect. Consumers become overwhelmed by all the advertising messages. Due to this, it is clear that organizations like libraries must create a deeper and more personal connection to increase user satisfaction and foster the use of services, among both users and potential users. One way to achieve this is to make use of all the emotional elements of a product or a service.

The purpose of this thesis is to examine how gender is constructed in presentence reports written by social workers? as mandated by 11§ LUL. Young offenders are often assigned normative masculine or feminine attributes by personnel at treatment centers, girls are considered emotional and in need of support while boys are considered disorderly and in need of structure. Young female delinquents are victimized which affects their culpability; they are less likely to be held responsible for the crimes they committed. Young male delinquents are viewed as aggressive and in control; they are more likely to be held accountable for their criminal actions.

This essay explores the Swedish state?s geopolitical view and creation, of the spatial spaces in and of the Arctic. With a critical geopolitical framework, a discourse analysis is conducted on the Swedish strategy for the arctic region, with the ambition to unfold the underlining spatial spaces, actors and dramas that this discourse creates. The result of this analysis shows that Sweden creates three different Arctic spaces within its geopolitical discourse; a Swedish Arctic, a Nearby Arctic and a Regional Arctic. This has major political consequences, which will be illuminated in the essay.

Sammanfattning Park och Naturförvaltningen i Göteborg har tagit fram en parkplan för Biskopsgården där man pekar på en möjlig utveckling av närområdet runt sjön Svarte Mosse. Mitt mål med detta examensarbete har varit att utifrån en förståelse för de lokala förhållandena utveckla ett program med kriterier för hur området skulle kunna utvecklas samt göra ett förslag på gestaltning. Efterforskningar bland olika källor gav ett generellt svar på vad som är en bra park. Genom att studera statistik, dagstidningar och prata med boende i stadsdelen så konstaterar jag att det karaktäristiska för Norra Biskopsgården är resurssvaghet, trångboddhet, hög otrygghet och en stor andel unga. Detta tror jag sammanfattningsvis gör utemiljön viktigare i så kallade utsatta områden. Jag valde att arbeta med ett grönområde som angränsar till en typ av stadsstruktur som har blivit kraftigt kritiserat för utemiljön. Därför valde jag att göra en bakgrundstudie av modernistiska förorter.

Jerlemar, M & Nordström, J., Patienters upplevelser av att leva med trycksår. En litteraturstudie. Examensarbete i omvårdnad, 15 högskolepoäng. Malmö högskola: Hälsa och samhälle, Utbildningsområde omvårdnad 2011. Bakgrund: Trycksår är ett vanligt förekommande sjukdomstillstånd som drabbar framförallt äldre och rörelsehindrade. Trycksår kan medföra fysiska och psykiska komplikationer hos den drabbade.

We have, after three years of studying at Södertörns University Collage, experienced that there is great division in the classroom between students of foreign origin and ethnically Swedish students. How the students choose to place themselves in the classroom form a pattern on the basis of students? outer shells. The aim of this study is to understand what impact the student?s social orders has on the position they choose in the classroom.

The purpose of this thesis was to investigate how people from Iran experience reading in their mother tongue, Persian, compared to how they experience reading in Swedish and if there was a difference. The questions to be answered in the thesis were: What is the dominant purpose when people read their mother tongue and when they read in Swedish. Do they read because they need information, because they want to relax or do they, when they read, reflect on their own lives? The method was qualitative, interviews were conducted with 8 Iranians living in Sweden. The theoretical background consists of a description of theories on reading and theories on language and identity.

AbstractTo take the role of another is an important and a central part of human interaction. When we take the role of another we not only learn about them but also we learn about ourselves and how we interact with other people.  Social work in this form, working with directly with families in crises, is much about understanding other people?s perspective and feelings. It is important to know the strategy of one?s work and which perspective to work from.

1989 there was a big strike among teachers in Sweden. The strike lasted for over five weeks and got a lot of space in the media. In this study the author has focused on the Swedish press opinion about the strike and the striking teachers. The study is comparative one between Non-socialists press and press connected to the Socialists. The author has used a form of qualitative text analysis to examine the data which consists of editorials from six different morning papers.

The landscape architect is similar to the moviemaker in that they both want to mediate an experience with their creations. The landscape architect designs playgrounds and the moviemaker makes movies for children, but how does the relationship between children and nature look like in the landscape formed by the movie maker?s fantasy? The purpose with this thesis is to study how the relationship between child and nature is depicted in a movie as a medium, by analysing ?My neighbour Totoro?, a Japanese animated movie from 1988 by Hayao Miyazaki. The analysis consists of two combined analyses, Experiential Landscape Analysis and Gordon Cullen?s Serial Vision, both of which analyse the relationship between a human being and her environment as well as the emotional changes that occur as she moves in it.

Stadsdelen Skäggetorp är en förort cirka 4 kilometer från Linköpings centrum som uppfördes under miljonprogrammet det vill säga mellan 1965-74. Under dessa tio år uppfördes drygt en miljon bostäder i Sverige med avsikten att bygga bort den bostadsbrist och trångboddhet som då rådde. Efteråt har byggandet och stadsdelarna från epoken kommit att kritiserats hårt för att bland annat ha monotona och torftiga miljöer. Utemiljöerna var något som allt som oftast blev eftersatt vid byggandet på grund av att det rationaliserades och serietillverkning skedde. Förorterna från miljonprogrammet har även kritiserats på grund av den segregering som allt som oftast skett i dessa stadsdelar.

The purpose of this study is to look at the line extensions of the Swedish dairy company Skånemejerier. We have chosen to focus on how trends in ecological products and Functional Food influence the line extensions. The competition in the food sector have made it harder for companies to be seen in the market area and the companies have to make their brands more visible. That is one of the reasons why companies work with line extensions. The study is based on a qualitative approach because we wanted to come closer to our subject in order to establish a greater understanding for the case itself.

The purpose of this study was to examine how social services in Örebro working with young people vulnerable to honor- related violence and oppression. Further the purpose was to investigate recognition of guidelines that could act as support in the work with honor- related violence and oppression, and also however the work with these honor-related cases could have an emotional impact on the social worker. To answer these questions a qualitative study using interviews was performed with four social workers in Örebro. The results have been analyzed and interpreted in relation to previous research conducted in the field of honor research. Further three theoretical perspectives have been used in the interpretation of the results; implementation theory, sociology of emotion and coping.

A new shipyard on the island of Beckholmen consisting of a new ship hall and complementary workshops. The program is extended with rentable industrial space for other smaller companies to take advantage of synergies with the yard and to create an active maritime cluster around Beckholmen. By building a marina and a port at the northern shoreline of the island the shipyard can expand their potential customers to non-commercial and larger recreational boats that are becoming increasingly common in Skärgården. The port is also supplemented with a combined naval fuel station, harbor office and a small café. The boat traffic in the region gets a additional stop at the end of the port and act as an additional gateway to Djurgården. Several small retail spaces with direct access to the water is created along the promenade between the port and Djurgården. The shipyard gets a modern and efficient industry building, while the island is made available to the public again, and Beckholmen will hopefully take an equal place in the city's consciousness as it does visually in the inlet to Stockholm..

Why is the e-revolution of the Swedish film distribution lingering? In attempting to answer that question, this qualitative study depicts the distribution market of Swedish film and its actors. Thirteen interviews with representatives of the industry have been conducted in search of an understanding of the current situation. Two important conclusions are made. One is that the strong interdependency between the actors of film distribution is inhibiting the acting space of those who seek change.