Tillbaka till framtiden - om svensk filmdistribution i den digitala eran
Why is the e-revolution of the Swedish film distribution lingering? In attempting to answer that question, this qualitative study depicts the distribution market of Swedish film and its actors. Thirteen interviews with representatives of the industry have been conducted in search of an understanding of the current situation. Two important conclusions are made. One is that the strong interdependency between the actors of film distribution is inhibiting the acting space of those who seek change. This results in late online launches of Swedish films and thus renders the existing distribution services unattractive. Moreover, the actors that are least interested in changing the system, the cinema exhibitors, have control of the majority of the resources within the network. Therefore they contribute to conserving the system rather than moving towards a paradigm break. A second conclusion is that the unique cultural status of the cinema as a distribution form makes the current distribution order unquestioned, thus preserving status quo.