Med en ständig ökning av konkurrens mellan företagen blir den personliga relationen med kunden allt viktigare. Produktens funktion står inte längre i centrum då den har ersatts av idén kring varan. Kunderna söker ett högre värde i produkten och företagen måste sträva efter att tillfredsställa och beröra kundens emotioner för att framstå som attraktiv. Idag talas det därför mycket om emotionell marknadsföring. Detta arbete ligger till grund för att få en förståelse i hur emotioner styrs via reklam och hur en etisk ståndpunkt påverkar kunden.

the most obvious problem at Traction today is the in-between handling that demands much time and resources. The reason is that the packages are not designed with handling in mind. Several of the packages of today also have a poor degree of utilization that means there is room for a fewer number of articles. That in turn means more packages, more transports, more storage space and more staff. On the basis of a specification of demands ? which take quality and environmental influence, as well as transport, handling and economy in account ? we have developed suggestions on new packages that will facilitate handling and lower the total costs, The time of handling will in some cases abbreviate to just a few seconds with the new packages.

Schizophrenia can cause symptoms such as auditory hallucinations, delusions, emotional blunting, apathy and lack of motivation. These result in a diminished ability to participate in daily activities and bring the client group into the domain of occupational therapists. The purpose of this literature review is to compile the latest findings in occupational therapy interventions for individuals with schizophrenia. Furthermore guidance regarding the utility of the interventions will be given based on the author?s assessment of the evidence in the 22 articles included.

I det moderna samhället har sällskapsdjur kommit att alltmer betraktas som en familjemedlem med känslor. Detta har resulterat i förändrade krav på veterinäryrket, veterinären förväntas betrakta djuret utifrån ägarens världsbild. Undersökningens syfte är att försöka få en ökad förståelse för svenska veterinärers arbetssituation och de problem som kan uppstå i triadrelationen, veterinär ? djur ? djurägare. Författarna har använt en kvalitativ metod och ett hermeneutiskt angreppssätt för att uppnå denna förståelse.

Sverige har en lagstadgad anmälningsplikt som är obligatorisk för alla som i sitt arbete kommer i kontakt med barn. Lagen är tydlig med att alla misstänka missförhållanden skall anmälas. Forskning visar att anmälningsplikten inte alltid fungerar och att det bara är en liten del av de barn som riskerar att fara illa som kommer till socialtjänstens kännedom. Vidare forskning visar att få anmälningar kommer från hälso- och sjukvården. Syftet var att beskriva sjuksköterskans erfarenheter i mötet med barn som far illa eller riskerar att fara illa.

According to the Conventions on the Rights of the Child, children have the right to make their voices heard and express their opinion in situations concerning them. With this paper the authors have chosen to explore social worker?s view?s on children?s participation and influence, and how these are manifested through the entire case process. The focus in this study has also been the positive and negative effects the children?s influence may have.To investigate this, a qualitative study using semi-structured interviews has been conducted.

Background:The new guidelines for cardiopulmonary resuscitation states that the family should be given the opportunity to be present at the resuscitation of a close relative. A cardiac arrest is an emotional experience for the family. In addition to being part of the resuscitation effort, the nurse also needs to take care of the family.Aim:The aim of this study was to describe nurses' experiences of family presence during resuscitation.Method:A literature review has been made of 13 studies where differences and similarities were analyzed. The articles were published between the years of 2009 ? 2013Result:The nurses' experiences were divided into three categories; Factors that affect family presence, The nurse' experience surrounding the presence of the family, Factors affecting family presence in the resuscitation room.

We are surrounded by sounds. There is always something that makes a sound: a breeze through the leaves, traffic on a distance or your own blood rushing through your veins. Human will always be surrounded by sounds which makes it an important part of our lives. Therefore the sound should have a big influence on how we perceive our surroundings and interpret our world. This essay inquires into what sounds can mean to an open space and urban spaces.

The music industry has been subject to great changes during the last ten years. The most significant factor contributing to this change is the increasing usage of broadband and thereby the increasing frequency of downloading music illegally. Music piracy and file sharing have caused record sales to plummet. Consumers have now moved on to consuming music in a digital format, not only through downloading but also from streaming music online, an activity partly made possible by social media channels such as YouTube. As the consumption patterns have changed companies within the music industry have been forced to find other sources of income than record sales and they have also needed to find alternate ways to market their artists.

Människor får möjlighet att ses och mötas i stadens offentliga rum. För att försäkra att staden på ett hållbart sätt planeras för dess invånare, behövs kunskap kring hur det sociala livet i offentliga rum fungerar och även hur vi kan bibehålla och utveckla dess funktion som mötes-, aktivitets- och uppehållsplats. De offentliga rummen i en stad är till för stadens alla invånare oavsett kön, etnicitet, ålder, ekonomi osv. Dess användning skiljer sig genom tiderna och domineras idag främst av frivilliga aktiviteter dit bland annat sociala aktiviteter räknas. Det finns varierande sätt att ta det offentliga rummet i anspråk. Konflikten mellan föreskrivna och unika användningar genererar en social friktion som främjar mer öppna och tillgängliga offentliga rum för fler grupper. Genom litteraturstudier med utgångspunkt i det offentliga rummet studeras det sociala livet och dess förutsättningar.

This essay investigates how teacher sees and uses mainstream movies as a teaching method. The main question approached is: How does teachers use feature films as a teaching method? Which movies are used and how does their working methods surrounding the movies look like? The purpose of the essay is to make the reader reflect over what influence mainstream media has over the historic knowledge of the students and how teachers use that for educational purposes. The business around historical film has grown over the years and is now a million dollar industry. The conclusion is that teachers mostly use feature films to provoke emotional reactions from the students.

Syftet med denna studie är att undersöka om en möjlighet att prata ut ger upphov till skillnader i självskattad psykisk och fysisk hälsa mellan två grupper kvinnliga undersköterskor vid ett svenskt sjukhus. Den ena gruppen på 25 personer har vid en arbetsomställning fått behålla sin tjänst och den andra gruppen på tio personer har blivit omplacerad på andra avdelningar inom organisationen. Vad som också skiljer grupperna åt är att lämnargruppen har fått en möjlighet att tala ut om vad de känner i samband med omställningen. Följande självskattningsformulär har använts: Forsman & Johnsons test om självkänsla (SES), Pennebaker Inventory of Limbid Languidness (PILL), KASAM och Levels of Emotional Awarenness (LEAS). Inga signifikanta skillnader mellan grupperna framkommer vad det gäller självskattad psykisk och fysisk hälsa.

The purpose of this study is to explore active after-school teacher?s perceptions of the concept of meaningful leisure time. The purpose of the study is also to investigate if the interpretations of meaningful leisure time affect the perception of their work roles and after-school teacher?s actual work in a leisure activity. The study also provides an insight into how afterschool teachers perceive their roles in general.

From my own experience as a school counselor I have learned that the decision making processes in terms of supporting and helping the students is extremely hard and very individual. In different situations, a different approach between individuals is present. I thought about which factors effects the school counselor?s way of handling problematic situations. I soon realized that the individual has a great effect on the work itself.

Background: Mental illness is a growing public health problem which can cause significant disabilities and lead to poor quality of life. As primary care nurses often are the first to encounter these patients they need knowledge to be able to respond appropriately to this group.Aim: The aim was to describe how the sufferer of mental illness experiences the introduction to primary care. Method: The literature review was based on the results of 11 scientific articles which were analyzed with the inspiration of a metasynthesis method.Results: Four categories emerged: the experience of being treated like a human being, the importance of a therapeutic space, the experience of time and availability as well as the importance of competent personnel and the importance of continuity. Patients described different aspects deemed important when encountering nursing staff. Conclusion: Patients experienced that they received good care when they felt listened to and seen as individuals with their own thoughts and feelings.