Konsumenter använder varumärken dagligen och exponering av varumärken sker överallt: i reklam, böcker, filmer, människor och så vidare. Tidigare forskning visar att konsumenter använder varumärken för att bygga upp sin självbild och skapa sin identitet, samt att konsumenter kan ha mer eller mindre starka relationer till varumärken. Varumärken i sig är bara materiella markörer, de blir meningsfulla för konsumenterna först då de sätts in i ett sammanhang och får en individuell historia uppbyggt kring sig. Studiens syfte är att utifrån ett konsumentperspektiv visa hur meningsskapande i en relation mellan ett varumärke och en konsument kan se ut. Detta genom att reda ut frågeställningen: ?Hur kan en konsument skapa mening i sin relation till ett varumärke??.

Previous studies have shown that there exists a gap between purchase intention and behavior in consumption situations. This gap is especially prevalent for sustainable or green products and even more so in terms of sustainable apparel consumption. Therefore, the adoption of sustainable fashion remains low as fast fashion dominates the industry. A counter-movement for mass consumption - access-based consumption - has reached the apparel industry and in Sweden we see it in the form of clothing libraries. This qualitative thesis uses in-depth interviews to uncover the feelings of seven consumers towards the idea of accessing rather than owning their clothing as a more sustainable consumption form, factoring in the strong identity connection that we have to our clothes and how this affects their perceptions.

The aim of this paper is to describe and explain which policy instruments for human rights (HR) the United States and the European Union use towards Burma and to examine the priority given to HR in their respective foreign policy. From the results of an empirical analysis this paper seeks to analyze the US and the EU as powers in the international system and aims to explain their behavior from this theoretical perspective. From the theoretical approaches used I conclude that these actors act in different ways regarding the Burmese issue. This is partially due to the structure of the international system. Both actors primarily use different forms of diplomatic tools and sanctions to try to force change for HR in Burma.

The purpose of this study was to investigate the effects ofparticipation in an integrated intensive stuttering program (IST) on stutteringbehavior, intelligibility and communication attitude, at individual and grouplevels. Five children aged eight to twelve years participated in the study.Stuttering behavior and intelligibility were judged by two independentstudents in speech and language pathology based on a total of eight videorecordings, before, during and after therapy. Communication attitude wasmeasured by the Swedish version of the self-report questionnaireCommunication Attitude Test (CAT-S). At an individual level, the initialstuttering profile and the changes shown during and after the IST varied. Ata group level, a significant decrease in stuttering frequency and asignificantly higher level of intelligibility were found, after as compared tobefore therapy.

The aim of the study was to illustrate how music therapy can be used in the care of patients with schizophrenia and other psychotic illness.The method used was a literature review. Scientific articles were searched in PubMed, Cinahl, PsycINFO och Scopus databases with an outcome of ten articles, with in total 330 participants, that underwent quality and outcomes analysis.The results showed that music therapy could provide potential improvement in the patients' social functions and that it could also improve negative, some positive and general schizophrenia and psychotic symptoms in some patients. The form of music therapy used was often creative music activities with music therapist, with or without structure, or individually customized. The length of treatment varied widely. It was not possible to draw conclusions about which type of music therapy was best.

When communications traffic increasingly turned into data, IP telephony became a disruptive technology for the telecommunication business. IP telephony was a hot topic when voice over IP services started to become available to consumers in the 1990s. The new technology changed the rules of the game and many new actors entered the market.The purpose of this study is to describe, study, and analyze how the business models of the Swedish telecom sector developed in the middle of the 2000s. The study is delimited to the Swedish consumer market for telephony.The study is built mainly upon deep interviews with 24 prominent persons in the telecom sector in 2006. To aid understanding, two telecom companies that have been chosen to represent different kinds of actors are described and analyzed more closely.

The purpose of this qualitative study is to create an understanding for if and how nonverbal communication and the learned gender structure influence interactions during employment interviews for executive posts. The study is conducted from a social constructivist perspective where it is argued that the individual is created through social interactions. In order to obtain understanding for social gender structure and nonverbal communication in social interactions observation has been utilized as a method. In addition an observation matrix based on nonverbal behavior and masculine and feminine hexis has been established. The results include both the specific individual?s and the general interactions that took place during the employment interviews.

The aim of this paper is to investigate the underlying motifs leading to the decision to appoint a supplemental liquidity provider and how they vary between companies. As the first study of its kind to take on an internal company perspective, the goal was to broaden the knowledge base of the field and lay ground for further studies. The study has been conducted by interviewing companies providing the service, their customers and the stock exchanges which they are traded on. The results show that there are two main motifs for appointing a liquidity provider, 1) Creating conditions for increased trade and 2) Improving the pricing of the stock. There was also a supplemental group 3) Other motifs consisting of the observations that would not fit in any of the main categories.

SammanfattningSyftet var att undersöka hur människor upplever källsorteringpå ett personligt och allmänt plan och utifrånresultatet arbeta fram en förbättrad källsorteringsproduktför dagens hushåll. Medan målsättningen var attpresentera en kunskapsgrund om hur framtida källsorteringsprodukterbör designas för samarbetspartnernHammarplast Consumer AB.Från den inledande enkätundersökning identifieradesflertalet problemområden som angreps genom designmetodikoch diverse analysmetoder. Inledningsvis undersöker och ifrågasätter arbetet placeringenav källsorteringen i hemmet och vilken rollkökets historiska utveckling spelat för hushållens avfallshantering.Man frågar sig även om hur vida en nykällsorteringsprodukt bör anpassas efter bostäder medspecifika byggnadsår, eller inte och vilka avfallsmängderdet svenska hushållet ska hantera i dagsläget. Genomgåendeför projektet är att olika resonemang till stordel förs och förklaras genom illustrationer, foton ochandra grafiska element och slutligen resulterar i ett genomarbetatkoncept.Avslutningsvis förs en diskussion över filosofin kringmaterialval vid produktutveckling och vilka materialsom är bäst lämpade för det genererade konceptet ur ettekonomiskt, produktionstekniskt och miljömässigt perspektiv..

Gender is a universal factor that is unavoidable in classroom interaction between pupils and teachers. The principle aim of this essay is to illustrate whether, during the interaction between pupil and teachers still occurs behavior that expresses a gender order. We also want to establish if the ones who attract attention from the teachers is the individual, or if teachers still on a subconscious or conscious level, think of the pupils gender and ascribes him or her some characteristics or qualities. Especially we want to bring out the pupils thoughts and sights of there is a difference on how teachers treat boys and girls. Another purpose we wanted to achieve was to illustrate how teachers work with the concept of equivalence between the sexes, according to Lpo94.Our essay is built on our studies around what teachers think on how they treat the pupils, on the basis of gender perspective.

Transport is an important aspect to take account in efforts to achieve sustainable tourism development. If we do not change our behavior regarding travel, the consequences will be significant for the environment. This study examines the various transport operators on the two Swedish ski resorts if their websites and marketing are different from each other in the mode selection. The destinations are Åre and Hemavan Tärnaby. They studied modes are two Swedish airlines, two train companies, three bus companies and three taxi companies.These corporate websites are studied with a content analysis in which the results of the keywords that have been developed are scored according to different categories.

Syftet med denna studie var att uttyda faktorer som bidrar till en långvarig beteendeförändring. Beteendeförändringar är i regel svåra att vidmakthålla och forskning har visat att ett flertal faktorer krävs för att nå ett långvarigt ihållande. Exempel på faktorer var känsla av sammanhang, kunskap, självkänsla, självtillit, reflektion, medvetenhet, motivation och gruppstöd. En fallstudie har genomförts på en viktminskningsgrupp för att se resultatet ett år efter deltagandet. Fem personer svarade på postenkäterna som skickades ut i uppföljningen.

The blog has become a widely discussed subject, but while marketers do invest in blogs, there is little evidence on the how the blog works as a marketing tool. Therefore, we thought it would be interesting to create a greater understanding of the blog's potential communication effects. To demonstrate the potential of the blog in comparison with more traditional media, we decided to compare the communication effects achieved by a blog with those achieved by an online magazine. We pursued an experiment where we exposed an identical text about a brand to respondents in seven blogs and in seven online papers and measured the resulting communication effects in terms of attitudes and intentions towards the exposed brand. The quantitative study showed that the blog in some basic aspects works as a more traditional media; when the consumer forms positive attitudes toward a text in a blog, the attitude spills over to the attitude toward the brand, with higher buying and w-o-m intentions as a consequence.

Uppsatsens syfte är att pröva tesen att Radiosportens sändningar har blivit mer jämställda mellan 1995 och 2007. Det som undersökts är utrymmet som kvinnor och kvinnligt idrottsutövande får i sändningarna i förhållande till män och manligt idrottsutövande. Metoden att besvara frågan är kvantitativ. Radierade sekunder har räknats och fördelats mellan kategorierna kvinnliga och manliga röster och kvinnligt och manligt idrottsutövande. Kriterierna för jämställdhet är att de kvinnliga rösterna är proportionerligt representerade och att kvinnligt idrottsutövande får ett proportionerligt utrymme i Radiosportens sändningar. Undersökningens resultat visar att Radiosporten har blivit mer jämställd under  undersökningsperioden, men att det inte går att säga att ökningen är stabil från år till år. Resultaten visar också att kvinnor och kvinnligt idrottsutövande inte får utrymme i nivå med andelen kvinnor eller omfattningen av kvinnligt idrottsutövande generellt..

The purpose of this thesis is to through brand communication and Red Bull?simage examine how they position themselves as leaders on the Swedish energydrink market. We chose relevant theories within buzz marketing, word ofmouth, sampling and events. Our method of preference was quantitativequestionnaires which we spred through email to students at the LinneausUniversity and other social networks such as Facebook and blogs. Our empiricalstudy is based on our questionnaires and information about Red Bull.