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1772 Uppsatser om Consumer Behavior - Sida 61 av 119
Avslöjad av ditt kroppsspråk? : Kroppsspråkets betydelse vid bedömning av lögn
Inom yrken som polis tullbevakare och säkerhetskontrollant är det av stor betydelse att kunna avgöra när en person ljuger eller talar sanning. Forskning har visat att personer som arbetar i dessa yrken såväl som studenter, tenderar att basera sin bedömning av lögn på stereotypa uppfattningar. Studiens syfte var att undersöka kroppsspråkets betydelse vid bedömning av lögn. Deltagare var 20 säkerhetskontrollanter, 6 tullbevakare, 31 poliser och 26 personer med övriga yrken varav 42 män. Deltagarna fick svara på en enkät om kroppsspråkets betydelse.
Bolibompa-draken behöver inte springa hem längre : En studie i hur anställda på Barnkanalen upplever anpassningen till det nya medielandskapet
Today?s media consumption and viewing behavior has led to an expansion in the marketand resulted in a media convergence. The competition gets fiercer with each player andthe outcome for the linear TV channels has to be to change in some way. This is aqualitative interview study with producers at Sweden?s leading children channel?Barnkanalen?, how they experience the adoption to this new media landscape.
Bedömning av unga med eller i riskzonen för normbrytande beteende: En studie av ESTER-bedömnings interbedömarreliabilitet
Unga med normbrytande beteende löper en relativt hög risk för en långvarig negativ utveckling. För att förhindra detta krävs tidiga effektiva insatser som i sin tur kräver tillförlitliga bedömningsinstrument som identifierar risker och behov hos unga med, eller i riskzonen för normbrytande beteende. Just detta är syftet med ESTER-bedömning. Föreliggande studies syfte var att undersöka interbedömarreliabiliteten av ESTER-bedömning inklusive en ny kandidatskala för riskfaktorerna . Två oberoende bedömare genomförde ESTER-bedömningar på journalmaterial tillhörande 30 tvångsomhändertagna flickor, 15-20 år.
Med knuten näve : En analys av unga kvinnors våldsbeteenden, utifrån befintlig brottsstatistik
Syftet med föreliggande studie var att undersöka sambandet mellan elevers attityder, subjektiv norm, upplevd kontroll, intentioner, rättfärdiganden, motivation samt självvärdering i relation till benägenhet att fuska eller att avstå från att fuska. The theory of planned behavior (Ajzen, 2006) har använts som teoretisk modell för en enkätundersökning med 122 elever i grundskolans årskurs 9 och i gymnasieskolans årskurser 2?3. Resultatet av studien visar att intentionen att utföra ett beteende, som i denna studie är fusk, är den viktigaste prediktorn för beteendet i fråga. I föreliggande studie har även kunnat styrkas att rättfärdigande av eget fusk har en avgörande roll vad gäller beteende och intention.
Vem är ?schysst? i skolan? : Samband mellan self-efficacy och gymnasieelevers
Två studier undersökte hur self-efficacy, individens tro på sin förmåga, inverkar på prosocialt beteende i skolmiljö. I Studie 1 besvarade 121 gymnasieelever en enkät, som mätte akademisk och emotionell self-efficacy samt prosocialt beteende. I Studie 2 besvarade 48 gymnasieelever en enkät, som mätte emotionell self-efficacy och prosocialt beteende. Studie 1 visade att akademisk men inte emotionell self-efficacy korrelerade positivt med prosocialt beteende. I begreppet emotionell self-efficacy finns två känsloreaktioner: själv- och andraorienterade.
Den demokratiska lyxen
Abstract: The fashion industry is perhaps the most unpredictable one where change occurs very rapidly. In order to be attractive and interesting in this competitive industry, a brand must constantly be up to date and differentiated from other brands to attract the consumers. This has given rise to an increasing growth of brands that cooperate for marketing reasons and more specifically, clothing retailers that perform designer collaborations with exclusive designers to create limited collections.Studies describing the effects of those collaborations on the retailers brands are rare and especially from a consumer perspective. Since H&M has been a pioneer in designer collaborations and has done it more times and for more years than any other retailer we have conducted our study on their case. Our intention was to investigate how the designer collaborations have affected the brand equity and image of H&M, if the collaborations have increased the willingness to pay for H&M's other ranges and if they have affected H&M's ability to extend its brand to higher price segments, through an experimental study.
Agent Provokation - En studie kring avsändarens påverkan på provokativ reklam
Even though provocative marketing is a widely used tool among companies to distin-guish themselves from the crowd and catch the attention of consumers, there are several variables that remain relatively unexplored. This paper aims to investigate what impact the brand has on how provocative advertising is perceived and how it affects attitudes and behavior. An experiment was conducted where several well-established measures of ad effectiveness such as brand attitude, buying intentions and word-of-mouth intentions were used to analyze the effects of brand knowledge. The results show that a provocative advert lowers attitude and buying inten-tions for the established brand while it remains unchanged for the unestablished brand. This implicates bigger freedom for unestablished brands to elaborate with provocative elements in their marketing.
Vägen till en levande lanthandel
AbstractA general store is a grocery store that is located in the countryside. In today's modern society, it is difficult for general stores to compete with the supermarkets and discounters in terms of price and supply. The purpose of this thesis is to create an understanding of both the rural merchants and its customers? perspective on a well-?functioning general store. We have conducted a case study of three general stores where we interviewed the merchants about how they do to please their customers? needs and identify key elements of a well-?functioning general store.
Är prostitution ett uttryck för brist på jämställdhet? : En studie av den unika sexköpslagen
Our purpose with this essay is to find explanations to the genesis of the Swedish law against prostitution now in power, known as Sexköpslagen 1998:408. We enter deeply into the official reports behind the law. This Swedish law implies that in a sex trade a crime is committed only by the consumer, and not by the seller. Our essay will result in an analysis of what sexköpslagen is an expression for. Our assumption is that the so called ideology of (gender) equality in Sweden might be a part of the explanation to the genesis of sexköpslagen.
Utan papperstidningen saknas existentiella förutsättningar för journalistik på webben : En undersökning av lokala tidningars förutsättningar när de möter utmaningarna från internet
AbstractIn the past decades the newspaper industry went through many changes but it has never had a problem of this kind. With the freedom the Internet brings us today and the wide range of information channels, the newspaper is for the first time seriously challenged.When the newspapers began to establish themselves on the internet they thought it was only to copy the content of the newspaper on to their webpage and the advertisers would come along. This move was not planed and had no vision. When the advertisers discovered Internets wide range of advertisement platforms they started to look for other places they could put their ads. This thesis is about the local newspapers ability to address the problem that the internet has created. I based my study on the following issues:Why has internet caused this problem for the newspapers?What are the prerequisites for local newspapers when they face challenges from the internet?How have the advertisers acted after the emergence of this challenge?To answer these questions I did qualitative interviews with different personalities within the newspaper industry, two local newspaper executives and two professors in media economics. In conclusion the result shows that there are different opinions regarding these questions and different views of how to solve them.
Identitetsverifiering via tangentbordsstatistik
One important issue faced by companies is to secure their information and resources from intrusions. For accessing a resource almost every system uses the approach of assigning a unique username and a password to all legitimate users. This approach has a major drawback. If an intruder gets the above information then he can become a big threat for the company and its resources. To strengthen the computer security there are several biometric methods for identity verification which are based on the human body?s unique characteristics and behavior including fingerprints, face recognition, retina scan and signatures.
Perenner i Norrbotten - Ja, varför inte? :
In this thesis, I have discussed which (herbacious) perennials that are sold most in
the county of Norrbotten in the upper north of Sweden. Also discussed are the factors
considering overwintering and factors that affect the chances of survival. The reason
to the subject is that I m born and raised in Norrbotten and throughout the years I ve
wondered why so many of the perennial flowerbeds look so similar. The purpose of
the thesis is to give another approach to the composition of the garden by explaining
some of the factors that controls the survival of plants. The information is gathered
partly through interviews with plantshop personnel and partly by a literature study.
The results of the interviews reveal that tradition and hardiness is the major reasons
to the consumer s choice.
Customer delight genom informationsspridning av juridiska kunskaper : En fallstudie av en hemelektronikbutik
Denna kandidatuppsats är skriven i syfte att analysera hur väl företaget ONOFF i Södertälje informerar sina kunder om deras konsumentköprättigheter och hur missnöje vid okunskap kan förebyggas. Uppsatsens problemformulering är därmed hur väl informerar företag sina kunder och hur de kan klara av diskussionen med kunder om deras rättigheter enligt konsumentköplagen.Genom enkätundersökning mättes kundernas kunskaper om konsumentköplagen samtidigt som ONOFFs chef intervjuades för att få information om hur ONOFF informerar sina kunder om deras rättigheter. Dessutom undersöktes informationskällor från ONOFF som broschyrer och deras hemsida.Genom undersökningen har det framkommit att kunder inte alls är speciellt medvetna om vilka rättigheter de har. Personalen utbildas för att kunna informera korrekt men informationskällorna är inte fullständiga och kunder verkar inte angelägna att vilja ta emot juridiska kunskaper. Genom bland annat använda sig av teorier om Word of mouth och Customer delight kan ONOFF eventuellt minska missnöje..
Den farliga pojken och den utsatta flickan - En kvalitativ inneh?llsanalys om hur flickor och pojkar framst?lls i beslut enligt 3 ? LVU
Already during the 90s, research showed that girls and boys are presented in different ways in judgments according to ? 3 LVU. While sexuality was given a large space in the girls' judgments, it was barely mentioned in the boys'. This study aims to investigate how the legal genders boy and girl are presented in judgments made according to ? 3 LVU during 2023.
Jakten på talang : En studie i hur employer branding kommuniceras effektivt till studenter
Purpose/Aim: To identify which channels of communication are most effective in conveying consumer brands to students. The main areas of research are social media, brochures , employees, and face-to-face interaction as with job fairs, study visits and lectures.Material/Method: Group interviews, literature, electronic sources, Internet sources.Main results: The results of the study show that employees are seen as the most trustworthy source since they are thought of as the most honest. Social media are seen as the communication channel with the broadest range of information but with the possibility of appearing unproffesional. Brochures were considered to be the least effective communication channel as these are rarely read and when they are, often seem contrived and give an overly rigid impression of the company. Face-to-face communication was considered to be the most effective way to gain a professional connection but was as viewed upon with certain skepsis due to the companies tendencies to at times present a false projection of themselves at events such as job fairs.