Hållbara transporter i Hemavan Tärnaby och Åre
En innehållsanalys av 13 Svenska turistaktörers hemsidor
Transport is an important aspect to take account in efforts to achieve sustainable tourism development. If we do not change our behavior regarding travel, the consequences will be significant for the environment. This study examines the various transport operators on the two Swedish ski resorts if their websites and marketing are different from each other in the mode selection. The destinations are Åre and Hemavan Tärnaby. They studied modes are two Swedish airlines, two train companies, three bus companies and three taxi companies.These corporate websites are studied with a content analysis in which the results of the keywords that have been developed are scored according to different categories. The result shows that big companies such as airlines and train operators display a deliberate and far-reaching work with environment and sustainability issues. Large taxi companies have a good job while small taxi business seems to have less opportunities and willingness to work with these issues. The bus companies' websites also have lower scores and are worse in presenting its environmental work.