Affärsmodeller inom IP-telefoni
When communications traffic increasingly turned into data, IP telephony became a disruptive technology for the telecommunication business. IP telephony was a hot topic when voice over IP services started to become available to consumers in the 1990s. The new technology changed the rules of the game and many new actors entered the market.The purpose of this study is to describe, study, and analyze how the business models of the Swedish telecom sector developed in the middle of the 2000s. The study is delimited to the Swedish consumer market for telephony.The study is built mainly upon deep interviews with 24 prominent persons in the telecom sector in 2006. To aid understanding, two telecom companies that have been chosen to represent different kinds of actors are described and analyzed more closely. A business model framework has been composed and guides the analysis.The results show that there can be room for actors in new places of the value chain. An important factor for success is the combination of control over net and content. Large net owners are able to lock their customers in, and smaller players without control over the net risk price competition if they do not innovate.Looking back at the expectations at the beginning of the 21st century, the entry of IP in the telephony business has changed less for consumers than was first anticipated, due to the absence of truly innovative VoIP services.