The purpose of this thesis is to get a better understanding of consumers? perception and knowledge of Fair Trade and Fair Trade products in Sweden. Literature was reviewed before the empirical research was conducted. A quantitative method, in form of a questionnaire survey, has been used. We have entered different areas related to our topic.

The purpose of this study was to examine the various influences and advertising in particular affecting travelers' choice of destination. Data collection was conducted through quantitative method in the form of a survey to identify how travelers choose a destination, and to what extent they are influenced by advertising. Interviewees were travelers who were in Stockholm's central station would be passed on to Arlanda. The results from this study indicate that underlying factors such as economy, security, seasonal and service in place. The results also show that advertising is an important factor in selecting the destination.

The purpose of this thesis is to investigate and analyse factors that may have an influence and can affect a brand?s development and change over time. By doing this we want to clarify which factors it is important for a company to understand and gain control over.To find the answer to our thesis we have carried out six semi-structured interviews which all were of qualitative character. The reason why we chose to work with the qualitative methodology was mainly that we wanted to achieve a deeper knowledge about our choice of subject. The empiric data that we have gathered have been compared and combined with our theories and resulted in our analysis which made us gain a deeper understanding of our subject.

The aim of this study was to examine consumers and producers view on beverages and it?s meaning for Skåne (a region in southern Sweden) and how to create a strong culinary region using beverages. It gets more common to connect food and tourism, where food and beverages can be used to attract visitors. The research methods used were qualitative and quantitative and the data was collected by survey and semi-structured interviews. The respondents weren?t aware of current beverage projects in the region.

Upon marketing the system in Europe and the USA cost savings generated from reduced work force have been prevailing. Since the cost of labour is much lower in the Asia Pacific region other factors have to be stressed. The parameters of flexibility and quality assurance may however cover any initial investment in a production system. Our purpose is to value flexibility and quality in a manufacturing context, applied to DAS, in order to use it in investment calculations. In order to make an adequate estimation of different companies, due to problems associated with acquiring correct figures, the Key Success Factors needs to be examined so that the gathering of numbers can be conducted with more focus.

Internet  has  given  possibilities  to  a  whole  new world within communication. Nowadays  the communication  inside organisations and companies  takes place  through  the Internet. The  idea  of  this paper  arose when one of  the  authors discussed  the  general  involvement of  the  tenant-owner?s association  in  the committee. Providing a new channel  for  communication  through a homepage  could  affect  the  attitude  of  the  tenants.  We  were  curious  of  what  effect  on communication  introducing a homepage would give.

Detta examensarbete undersöker vad som utgör effektiv visuell kommunikation. Litteraturstudier om kommunikation och designprinciper har utförts. För att få fördjupad kunskap har ett säljmaterial i form av en broschyr tagits fram åt ett företag där kunskap om effektiv visuell kommunikation applicerats. Detta har utgjort examensarbetets praktiska del. Arbetet har utförts efter Petterssons (2002) modell och resulterat i en broschyr med pop up- funktioner.

Syfte: Mänskligheten strävar alltid efter att utvecklas och kreativitet är en central del i processen då världen ständigt blir mer komplex. Forskning inom området kreativitet är således en nödvändighet för ett modernt och framåtsträvande samhälle. Likaså inom marknadsföring ges kreativitet utrymme då marknaden idag är hårt konkurrensutsatt och utsatt för ett överflöd av marknadsföring. Det är därför av stor vikt att differentiera sig från mängden för att bli uppmärksammad och kreativitet är en betydelsefull del i att göra marknadsföring synlig. Syftet med studien är att söka förståelse kring vilka kreativa marknadsföringskomponenter som bidrar till uppmärksamhet samt hur de påverkar graden av uppmärksamhet.

Denna rapport går igenom processen av att skapa ett säljande koncept och förklarar hur man genom att ta ett steg ut ur en organisations trygghetszon kan locka nya besökare och intressenter. I det här examensarbetet har vi skapat ett marknadsförandekoncept för Studiefrämjandets ledarutbildningar. Uppdraget var att väcka ett större intresse kring utbildningarna och verktygen vi har använt oss av är digitala medier. Tillsammans med en kortfilm har vi skapat en prototyp till ett modulverktyg som i kombination med filmen fungerar som en inspirationsplats för ledarutbildningarna. Modulen som helhet har tre uppgifter; att inspirera, att motivera och att uppmana till handling.

The interest for organic food has grown a lot over the last 15 years. Even so, only 3.5 % ofthe share of wallet in Sweden goes to organic food. The purpose of this study is to examine and describe how retailers can get consumers to buy more organic fruits and vegetables. The study was carried out by visiting six Coop Konsum-stores, of which three performed poorly and three performed well in organic sales. We conducted interviews with the department managers, customer surveys and in-store observations.

The success of self-service technology in retail grocery stores cannot be ignored, and the fact is that every other grocery store in Sweden has implemented the self-scanning or self-checkout systems. The trend is that the technique is spreading into other markets with potential to increase productivity for companies and enhance the service for customers. Fast fashion is one branch that is left untouched by the development in payment processes, and despite the leading companies extensive focus on fast service, the concept of self-service technology has not yet been tested. This paper undertake a quantitative, experimental approach to the issue and examines the effect self-checkout would have on Fast fashion- customers. By presenting a scenario with and without self- checkout and afterwards asked about the respondents experience, we can provide the marketing world with new insights.

Facebook has over 665 million users worldwide and has created a new venue for companies to interact with their stakeholders. However, since it is a new phenomenon it brings some uncertainty and confusion as how to manage the communication on Facebook, and it is only recently that research and literature has become available on this topic.The purpose of this study is to investigate how three chosen companies within the travel industry communicate on Facebook. We also compare the results to the existing literature to see how they can improve from a theoretical point of view. We thereby hope to shed a light on, and add knowledge to, a research area where we have identified weaknesses. In order to fulfill our purpose, we used a quantitative content analysis as well as qualitative interviews.The major findings in our study on Facebook communication include a lack of strategy and target audience awareness, as well as a self-centered communication.

Titel: Standardisering/anpassning som internationella marknadsföringsstrategier inom upplevelseindustrinNivå: C-uppsats i ämnet företagsekonomiFörfattare: Heiko Voeste och Olga GutmanHandledare: Akmal Hyder Datum: 2014 ? 05Syfte: Forskningen om upplevelseinriktade företags marknadsföringsstrategier anses vara otillräcklig, trots att denna industri tillhör den snabbt expanderande tjänstemarknaden. Vi valde därför att utföra denna forskning för att bidra till utvecklingen av teorin inom detta område.Syftet med den här studien har varit att ta reda på hur internationella företag inom upplevelseindustrin arbetar med marknadsföringsstrategier, med avseende på anpassning och standardisering av marknadsföringsmixen.I vårt arbete har vi studerat:? hur upplevelseinriktade företag utformar sina internationella marknadsföringsstrategier;? olika faktorer som påverkar valet av strategier;? hur företag utformar marknadsföringsmixen för att skapa unika erbjudande för sina kunder.Metod: Vår empiriska undersökning baseras på kvalitativ forskning i form av flerfallstudier. Vi undersökte tre verksamheter som agerar inom upplevelseindustrin och har genomfört tio semi-strukturerade intervjuer inom dessa tre företag.Resultat & slutsats: Det vi kom fram till i denna studie var att de undersökta upplevelseinriktade företagen använder sig av både standardiserings- och anpassningsstrategier.

The competitive environment forces companies to find new ways to meet their customers? needs and satisfy their wants. Companies have to get to know their customers and therefore they collect more and more information about them. The purpose of this study was to examine how convenience stores use customer information. To meet this case study?s purpose two interviews were carried out at both a central level as well as a local level at the studied company.

The purpose of this essay is to analyze theories about positioning that will create an image of the positioning process, which we later on shall benchmark with other companies way to position their brand. By this, we want to obtain a well-documented work on how Luma Metall AB should work with the positioning on its brand in the future. This essay is based on a qualitative method that is characterized by an abductive approach. The empirical materials we have gathered through interviews with 5 selected persons that are well experienced on the subject have given us important information. We have come to a conclusion how a small company in a B2B market can position itself.