Skåne - en stark dryckesregion?
Culinary regionCulinary tourismTerroirBeveragesSkåneKulinarisk regionKulinarisk turismTerroirDryckerSkåne
The aim of this study was to examine consumers and producers view on beverages and it?s meaning for Skåne (a region in southern Sweden) and how to create a strong culinary region using beverages. It gets more common to connect food and tourism, where food and beverages can be used to attract visitors. The research methods used were qualitative and quantitative and the data was collected by survey and semi-structured interviews. The respondents weren?t aware of current beverage projects in the region. Most of the respondents expressed that products from Skåne brings added value, the informants shared the same view. The informants also expressed the importance of collaboration and solidarity, the problems of communication and visibility by the customers and finally the importance to experience the beverages as more than just a ?drink?. There are many advantages by marketing beverages and region together, and it can be positive for both parts.